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  • Levi Strauss & Co Welcomes Anita Fung as New MD to Boost Greater China Operations

    Levi Strauss & Co Welcomes Anita Fung as New MD to Boost Greater China Operations

    Levi Strauss & Co. has announced that Anita Fung will take on the role of Managing Director for the Levi’s brand in Greater China. The region is a key strategic market for the company, and this appointment is an important step in their long-term growth plans.

    Leading Commercial Operations in Greater China

    In her new role, Fung will oversee commercial operations across all channels in the region. She will be directly reporting to Gianluca Flore, the Chief Commercial Officer at Levi Strauss & Co. This move is part of the company’s ongoing efforts to enhance its direct-to-consumer strategy.

    Expertise in the Fashion Industry

    Fung brings to the table an impressive 20 years of experience in the Asia-Pacific region. Her previous roles include notable senior positions at global luxury fashion brands Burberry and Alexander McQueen, both part of Kering. As a part of these roles, Fung was responsible for managing regional operations and played a crucial part in increasing the brands’ presence and performance.

    Confidence in the New Appointment

    “Anita’s role is crucial to our long-term growth ambitions in Greater China,” said Gianluca Flore. “I am confident in her ability to enhance our status as a leading lifestyle brand. She possesses a wealth of expertise in engaging with customers in this dynamic and fashion-forward market.”

    This appointment is a strategic move by Levi’s to strengthen its execution in Greater China, a market that is not only highly competitive but also integral to the global fashion industry’s growth.

    Earlier this year, the company also appointed Hiren Gor as Managing Director for the South Asia, Middle East, and Africa (SAMEA) region.

    Questions & Answers

    Why was Anita Fung appointed as the new Managing Director for Levi’s in Greater China?
    Anita Fung was appointed due to her extensive experience in the Asia-Pacific region and proven track record in senior roles at global luxury fashion brands.

    What are the responsibilities of Anita Fung in her new role at Levi’s?
    As the Managing Director for Levi’s in Greater China, Fung will oversee commercial operations across all channels in the region and report to the Chief Commercial Officer, Gianluca Flore.

    What is the significance of the Greater China market for Levi Strauss & Co.?
    Greater China holds strategic importance for Levi Strauss & Co. as it is central to global fashion growth. The company is working to strengthen its position in this highly competitive market as part of its long-term growth plans.

  • Levi Strauss Taps Vicky Skelton to Propel Growth in East Asia Pacific

    Levi Strauss Taps Vicky Skelton to Propel Growth in East Asia Pacific

    Levi Strauss & Co has recently named Vicky Skelton, an experienced executive within the company, as the new Managing Director for East Asia Pacific. This move comes as part of the denim giant’s strategy to boost growth in this key region.

    Vicky Skelton’s New Role

    Skelton will assume responsibility for supervising all commercial operations across a variety of channels in her new position. She will lead the charge in driving sustainable, long-term growth throughout the East Asia Pacific. This is a region where Levi’s has been experiencing a strong upward trend.

    The company has identified several potential growth areas including retail expansion, digital acceleration, and brand-driven growth. These opportunities are backed by a robust consumer demand for the Levi’s brand and solid local partnerships already in place.

    Gianluca Flore, the Chief Commercial Officer at Levi Strauss & Co, spoke highly of Skelton, stating that she has consistently demonstrated the ability to deliver strong results while creating high-performing, purpose-driven teams. He highlighted her role in amplifying brand momentum in Canada and expressed his confidence in her ability to replicate this success in the East Asia Pacific, setting the stage for future growth.

    Vicky Skelton’s Track Record

    Skelton has been with Levi’s for over 13 years, during which she has held several senior leadership positions across the company. In her most recent role as General Manager of Canada, Skelton implemented a more focused direct-to-consumer strategy. She was successful in providing robust commercial performance and fostering growth in the women’s category.

    Questions & Answers

    What is Vicky Skelton’s new role at Levi Strauss & Co?
    Vicky Skelton has been appointed as the Managing Director for East Asia Pacific.

    What will be her main focus in this role?
    Her primary focus will be to oversee commercial operations across all channels and lead efforts to drive sustainable, long-term growth in the East Asia Pacific region.

    What has been her contribution to Levi Strauss & Co so far?
    Skelton has been with Levi’s for over 13 years, holding several senior leadership positions. Most recently, she served as General Manager of Canada where she led a more focused direct-to-consumer strategy, delivered solid commercial performance, and accelerated growth in the women’s category.

  • Levi Strauss & Co. Sees Robust Q3 Growth Driven By Direct-to-consumer Sales Surge

    Levi Strauss & Co. Sees Robust Q3 Growth Driven By Direct-to-consumer Sales Surge

    Levi Strauss & Co. continues to prove its strength in the retail industry, experiencing significant profit in the third quarter. The primary factor driving this growth is the double-digit increase in sales through the company’s direct-to-consumer (DTC) channel.

    Financial Performance

    By the end of the third quarter on August 31, the firm’s net revenues had reached $1.5 billion, showing a 7% rise year-on-year. This growth is consistent in both reported and organic terms. Sales in the Americas, Asia, and Europe also saw considerable increases, with 6%, 12%, and 5% respectively. Specifically, the U.S. saw a 3% increase in sales, reflecting the company’s strong presence in the domestic market.

    The DTC channel played a significant role in this surge with net revenues increasing by 11% as per reported data and 9% organically. This is attributed to a 7% jump in the U.S., a 4% rise in Europe, and a staggering 14% surge in Asia. Meanwhile, wholesale net revenues also observed an uptick, though at a slower pace, with a 3% rise in reported terms and a 5% increase organically.

    Profit and Future Strategy

    The company’s operating margin saw remarkable growth, reaching 10.8% from the previous year’s 2.3%. The gross margin also improved by 110 basis points to a robust 61.7%. The driving factors for this improvement were a favorable channel mix and price increases, which were slightly offset by the effects of import tariffs.

    The net income from continued operations, excluding the Dockers business, stood at $122 million, a significant increase from last year’s $23 million. The company also successfully sold the Dockers intellectual property and operations in the U.S. and Canada for $194.7 million as of July 31. The remaining operations are projected to be sold in the first quarter of the upcoming year.

    The President and CEO of Levi Strauss & Co., Michelle Gass, lauded the company’s impressive performance, attributing it to the strategic shift towards becoming a DTC-first, comprehensive denim lifestyle retailer. Despite the complex macroeconomic environment, Gass expresses optimism about the company’s ability to sustain this profitable growth well into 2026 and beyond.

    Expectations for the Coming Year

    Levi Strauss & Co. has revised its full-year guidance upward, predicting a 3% increase in net revenues. This is a significant rise from the 1-2% growth forecast provided in the second quarter. This prediction assumes that import tariffs from China will remain at 30% and the rest of the world at 20%.

    Questions & Answers

    What was the primary driver behind Levi Strauss & Co’s growth in the third quarter?
    The key driver was the double-digit growth in sales from the company’s direct-to-consumer (DTC) channel.

    What led to the improved operating margin of Levi Strauss & Co.?
    The improvement in operating margin was driven by a favorable channel mix and price increases, partially offset by the impact of tariffs.

    What are Levi Strauss & Co.’s growth expectations for the upcoming year?
    For the coming year, the company predicts a 3% increase in net revenues, assuming that import tariffs remain the same.

  • Veteran Leader Hiren Gor Appointed As Levi Strauss & Co.’s Managing Director For Emerging Markets

    Veteran Leader Hiren Gor Appointed As Levi Strauss & Co.’s Managing Director For Emerging Markets

    Levi Strauss & Co has appointed Hiren Gor as the Managing Director for the South Asia, Middle East, and Africa (SAMEA) region, effective immediately.

    Gor is a veteran leader with a 16-year tenure at Levi’s, with his previous role being the General Manager for South Asia. During his time in the company, Gor has spearheaded retail expansion efforts, implemented the iconic store strategy, and increased the company’s digital and omnichannel operations. His promotion is aimed at aligning with Levi’s strategic plan of enhancing its footprint in crucial emerging markets.

    In his latest position, Gor will manage operations across South Asia, the Middle East, and Sub-Saharan Africa. He will be focused on fostering growth and intensifying the company’s presence in these diverse and highly competitive markets.

    Gor’s strategic clarity, operational excellence, and strong affiliation with the brand have been highly praised by the company. Gianluca Flore, the Chief Commercial Officer at Levi Strauss & Co., expressed his confidence that Gor’s leadership will continue to enhance the company’s commercial performance and deepen its influence across these dynamic markets.

    Levi Strauss & Co. has recently reported promising second-quarter results, exceeding initial expectations. The financial report for the second quarter, which ended on June 1, revealed a 6% increase in net revenues on a reported basis and a 9% rise on an organic basis, amounting to US$1.4 billion.

    Questions & Answers

    Who is the newly appointed Managing Director for the SAMEA region at Levi Strauss & Co.?
    Hiren Gor has been appointed as the new Managing Director for the South Asia, Middle East, and Africa (SAMEA) region at Levi Strauss & Co.

    What were some of Gor’s achievements during his previous role at the company?
    During his tenure, Gor led retail expansion efforts, implemented the iconic store strategy, and grew the company’s digital and omnichannel operations.

    What were the second-quarter financial results for Levi Strauss & Co.?
    The company reported a 6% increase in net revenues on a reported basis and a 9% rise on an organic basis, reaching US$1.4 billion.

  • Levi Strauss & Co. Projects Revenue Surge, Boosting Fy25 Forecast Amid Strong Q2 Performance

    Levi Strauss & Co. Projects Revenue Surge, Boosting Fy25 Forecast Amid Strong Q2 Performance

    Levi Strauss & Co. anticipates a brighter financial future following robust sales and profit increase in the second quarter. The company has revised its net revenue growth forecast for FY25, projecting a rise of 1-2% compared to the earlier prediction of a 1-2% decline.

    Projected Organic Revenue Growth

    The expected organic growth in revenue has also been adjusted. Levi Strauss & Co. now projects an increase of 4.5-5.5%, a significant improvement from the earlier estimate of 3.5-4.5%. These expectations are centered on the company’s continuing operations, excluding the Dockers business, which was divested earlier in May.

    Implication of Tariffs on Outlook

    The company’s forecasts take into consideration the current tariff rates. It anticipates that the US tariffs on imports from China will persist at 30%, and the remaining global tariffs will remain at 10% for the rest of the year.

    Harmit Singh, Chief Financial and Growth Officer of Levi Strauss & Co., expressed confidence in the company’s future, asserting, “We are fundamentally evolving into a higher growth, higher margin organization, with enhanced cash flows and returns on invested capital.”

    Second Quarter Performance

    The second quarter, which concluded on June 1, was a strong one for Levi Strauss & Co. The company achieved a 6% increase in net revenues on a reported basis and a 9% increase on an organic basis, culminating in a total revenue of US$1.4 billion.

    Regionally, organic sales rose 9% in the Americas and 15% in Europe. However, sales remained stagnant in Asia. Net income from continuing operations also witnessed a remarkable increase, rising from $17 million in the previous year to $80 million.

    Looking Ahead

    The company’s President and CEO, Michelle Gass, expressed optimism about the company’s future. She stated that Levi Strauss & Co. is entering the second half of 2025 with a strong foundation. The company continues to strive towards becoming a leading denim lifestyle brand and a top direct-to-consumer retailer. Gass is confident that Levi’s future is brighter and its legacy larger, and the company is steadily building towards this vision quarter by quarter.

    Questions & Answers

    What is the revised net revenue growth forecast for Levi Strauss & Co. for FY25?
    The company now expects a 1-2% increase in net revenue, a reversal from the previous prediction of a 1-2% decline.

    What is the projected organic revenue growth for the company?
    The revised estimate for organic revenue growth is 4.5-5.5%, up from the earlier forecast of 3.5-4.5%.

    How did Levi Strauss & Co. perform in the second quarter?
    The company reported a 6% increase in net revenues on a reported basis and a 9% increase on an organic basis. Net income from continuing operations rose to $80 million, a significant increase from $17 million in the previous year.

  • Levi Strauss Sells Dockers to Authentic Brands Group in a Deal Worth Up to $391 Million

    Levi Strauss Sells Dockers to Authentic Brands Group in a Deal Worth Up to $391 Million

    Levi Strauss & Co. has made headlines with its recent decision to sell its Dockers brand to Authentic Brands Group in a deal that could total up to $391 million. The initial segment of this transaction is valued at $311 million, with an additional $80 million hinging on future performance-based earnouts.

    This strategic move is part of Levi’s commitment to refocus its efforts on its core Levi’s® brand. The company is also looking to enhance its direct-to-consumer initiatives, expand internationally, and invest further in women’s and denim lifestyle categories. It’s a bold leap, shedding baggage to soar towards new horizons.

    The sale is anticipated to unfold in two stages: the U.S. and Canada transactions are expected to conclude by July 31, 2025, while the global deal will wrap up by January 31, 2026. As part of the transition, Levi’s has pledged its assistance to ensure a smooth handover, and plans to channel $100 million of the proceeds back to shareholders through stock buybacks. Talk about leaving the nest with a little extra cash!

    BofA Securities provided advisory services for Levi’s, while legal counsel was handled by Cleary Gottlieb Steen & Hamilton LLP.

    Questions & Answers

    What is the total value of the deal between Levi Strauss & Co. and Authentic Brands Group?
    The initial transaction is valued at $311 million, with potential additional earnouts bringing it up to $391 million.

    When are the expected closing dates for the sale?
    The U.S. and Canada deal is set to close by July 31, 2025, while the global transaction will be completed by January 31, 2026.

    How will Levi’s utilize the proceeds from the sale?
    Levi’s plans to return $100 million of the proceeds to shareholders through stock buybacks.

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  • Levi Strauss Asia sales Books good Sales Numbers

    Levi Strauss Asia sales Books good Sales Numbers

    Levi Strauss Asia sales grew 12 per cent in the second quarter (on a constant-currency basis) with strong performance across both wholesale and direct-to-consumer channels.

    Globally, the denim-led lifestyle-fashion retailer achieved 9-per-cent growth on a constant-currency basis, however second-quarter income fell by US$49 million, largely due to $29 million in costs relating to the company’s IPO.

    Gross profit for the second quarter rose 4 per cent to $700 million.

    “Our second quarter and first half results reflect the continued strength of our diversified business model as we delivered broad-based growth across all brands, regions and key product categories despite a challenging retail and macroeconomic environment,” said Levi Strauss & Co president and CEO Chip Bergh.

    “For both periods, the Levi’s brand grew in all three regions across men’s, women’s, tops and bottoms and maintained its position at the centre of culture through iconic products and consumer experiences.”

    In Asia, revenue growth was broad-based across the region’s markets. The region’s operating income grew 4 per cent on a reported basis and 15 per cent on a constant-currency basis, reflecting higher revenues partially offset by a decline in gross margin and higher direct-to-consumer costs.

    Globally, sales by the company’s direct-to-consumer business grew by 9 per cent in the second quarter, primarily due to performance and expansion of the retail network and e-commerce growth. The company had 78 more company-operated stores at the end of the second quarter of this year than it did 12 months earlier. The company’s wholesale business grew reported revenues by 3 per cent, reflecting growth in all the regions.

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  • Levi Strauss Asia growth slows down

    Levi Strauss Asia growth slows down

    Levi Strauss Asia growth last quarter was solid – but well behind the US and Europe rates.

    Higher profit in all three regions reflects improved margins.

    Levi Strauss Asia sales were up 9 per cent compared to a 46 per cent rise in Europe and 14 per cent in the Americas. But operating income in Asia rose 13 per cent, while in Europe it surged 79 per cent and in the Americas by 23 per cent.

    “The momentum and growth trends we saw in the back half of last year not only continued but accelerated in the first quarter,” says president/CEO Chip Bergh. “Our results clearly show our strategies are working and that the incremental investments we are making in marketing, direct-to-consumer expansion and our more diversified portfolio are paying off.”

    Excluding favourable currency effects of US$10 million, net revenues in Asia grew 5 per cent, reflecting direct-to-consumer expansion and performance.

    Net revenues overall grew 22 per cent on a reported basis and 16 per cent excluding $55 million in favourable currency translation effects, driven by broad-based brand growth in all regions and channels.

    Direct-to-consumer revenues grew 24 per cent on the improved performance and an expansion of the company’s retail network, as well as e-commerce growth. The company had 56 more self-run stores at the end of the first quarter than 12 months earlier.

    Net income fell $79 million because of a $136 million provisional non-cash tax charge. Excluding this, adjusted net income was $117 million, nearly double last year’s $60 million.

    Gross margin for the first quarter was 54.9 per cent of revenues, compared with 51.2 per cent in the same quarter last year, reflecting the margin benefit from revenue growth in the direct-to-consumer channel and international business, lower product-sourcing costs and favourable currency exchange rates.

    Operating income of $174 million was up 61 per cent for the first quarter while operating margin increased to 13 per cent.

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  • Levi Strauss merges with MENA markets

    Levi Strauss merges with MENA markets

    US denim giant Levi Strauss has merged its South Asia market business with the Middle East and North Africa.

    And the company has appointed its India head Sanjeev Mohanty to spearhead the consolidated Levi Strauss Asia-MENA business.

    The company cites common consumer preferences and synergies across the three regions as the reason for the restructure.

    Mohanty joined Levi’s India little more than 12 months ago after about nine months at troubled fashion e-tailer Jabong, and previously ran Benetton India.

    The Middle East, North Africa  and South Asia account for around US$200 million in wholesale turnover for Levi’s. Based in Bengaluru, Levi’s India reported revenue of more than Rs 842 crore (US$130 million) at the end of March, with a net profit of almost Rs 58 crore.

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  • Levi Strauss net revenue up 6 percent in Q2

    Levi Strauss net revenue up 6 percent in Q2

    Levi Strauss saw its second quarter revenue grow 6 percent across regions and channels, the company announced on July 12th.

    Net revenue grew to $1.07 billion compared to $1.01 billion, for the second quarter ended May 28, 2017.

    Net income declined $13 million from 30.7 million to $17.5 million, primarily due to a $23 million loss related to debt refinancing activities taken during the quarter.

    Net revenue was the strongest in Europe for the second quarter, up 20 percent due to solid growth in the women’s and tops business, while operating income grew 31 percent.

    In the Americas, Levi Strauss also reported a net revenue growth of 3 percent reflecting higher direct-to-consumer revenues in the U.S. and higher revenues in Canada and Mexico. Still, the gain was partially offset by a decline in U.S. wholesale due to lower Dockers revenue.

    Meanwhile in Asia, net revenues grew three percent.

    “Our business is more diversified than ever before, driven by disciplined execution of our long-term growth strategies, and investments in product innovation and the consumer shopping experience,” said Chip Bergh, president and chief executive officer, Levi Strauss & Co, in a news statement. “Our strong year-to-date revenue growth reinforces the benefits of a more balanced portfolio as our women’s, tops, direct-to-consumer and international businesses delivered solid results, despite a slight decline in the U.S. wholesale business.”

    Bergh added that based on the performance of the company’s first half of the year, the company has raised their revenue growth guidance for the full year to 2-4 percent range in constant currency.

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