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Tag: Sugarfina

  • Sugarfina plans more store opening in Asia

    Sugarfina plans more store opening in Asia

    Californian luxury confectioner Sugarfina is preparing to open stores across several Asian markets after its second Hong Kong store opens later this year.

    Markets across Asia that Sugarfina is planning for include South Korea, Taiwan, Singapore, Japan, and Mainland China.

    Sugarfina’s first store in Asia opened in Hong Kong’s Harbour City mall last year with local partner Upper East Holdings, which launched Lady M in Hong Kong in 2015 and plans to open several Sugarfina stores in the territory.

    “Many brands select Hong Kong as their first outpost in Asia and for good reason – it truly is a window to the entire continent and a city that welcomes newness and innovation,” said founders Josh Resnik and Rosie O’Neill in an interview with Candy & Snack Today.

    “As Hong Kong was our first overseas boutique, we needed to prepare our organization for a new way of doing business. This meant building up our own internal team to support the market but also finding a partner who could help us truly understand and localize our brand for the region.”

    Sugarfina describes itself as a disruptor in the US$200 billion global confectionery market for creating luxury treats for adults, including a cocktail candy collection with Champagne Bears, Single Malt Scotch Cordials, and Rose All Day Bears whose popularity led to a waiting list of more than 18,000 customers in the US.

    The brand is currently designing a new collection for Chinese New Year exclusive for the Hong Kong market, which is expected to include a Dancing Dragon Candy Bento Box as well as new candies inspired by the festivities.

    It has also entered into a partnership with The Coffee Academics to create coffee-infused gummy bears.

  • Sugarfina partners with The Coffee Academics

    Sugarfina partners with The Coffee Academics

    Luxury confections boutique Sugarfina has teamed up with specialty-coffee chain The Coffee Academics in a collaboration targeting lovers of premium candy and fine coffee.

    The Cold Brew Coffee Collection by Sugarfina presents the world’s first coffee-infused gummy bears in three flavours – Cold Brew Bears, Bourbon Cold Brew Bears and Iced Vanilla Latte Bears. The Cold Brew Coffee Collection Candy Bento Box also features a special coffee blend by The Coffee Academics made exclusively for Sugarfina.

    All coffee-infused gummy bears are completely fat-free and gluten-free, made with natural ingredients without artificial flavours or colouring.

    Designed by Sugarfina’s Hong Kong team, the collection is presented in the signature black and gold palette of The Coffee Academics brand, and features the Sugarfina bear as a “bearista”.

    Besides the coffee-infused gummy bears, The Coffee Academics has also created a Vanilla Cream Cold Brew Coffee exclusively for Sugarfina, featuring cold brew coffee made with the Sugarfina blend and topped with a vanilla cream foam. The iced beve

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  • Confectioner Sugarfina to debut at Harbour City

    Confectioner Sugarfina to debut at Harbour City

    Californian luxury confectioner Sugarfina is to open its first store in Asia – in Hong Kong’s Harbour City mall.

    Sugarfina is being brought to Hong Kong by Upper East Holdings, which launched Lady M in Hong Kong in 2015 and plans to open several Sugarfina stores in the territory.

    Upper East founders Stephen Yeung and Tammy Wu says the new 900sqft Sugarfina Hong Kong boutique will give shoppers “a taste of candy heaven” with a selection of packaged confections for every occasion, from hostess gifts to Lunar New Year gifts to the trademark Sugarfina Candy Trunk which holds 20 Candy Cubes.

    The store will be designed to encourage Instagramming, featuring Sugarfina’s signature aqua and white colour scheme and photogenic merchandising.

    Sugarfina describes itself as a disruptor in the US$200 billion global confectionery market for creating luxury treats for adults, including a cocktail candy collection with Champagne Bears, Single Malt Scotch Cordials, and Rose All Day Bears whose popularity led to a waiting list of more than 18,000 customers in the US.

    The boutiques feature a collection of candies artfully displayed in modern Lucite cubes, including an area dedicated to “top shelf” candies – exotic, premium offerings from around the world such as Golden Truffle Eggs from Italy and interlocking chocolate wedding rings from Greece.

    “We’ve been dreaming of expanding Sugarfina globally since the early days of the brand,” said Rosie O’Neill and Josh Resnick, co-founders and co-CEOs of Sugarfina.

    “Hong Kong is the window into Asia and Upper East Holdings is the ideal partner to establish our brand in the region. We’re excited to partner with them to bring Sugarfina to life in one of the most vibrant cities in the world.”

    Wu and Yeung say they were “mesmerised” by Sugarfina’s sophisticated concept and innovative candy flavours when visiting stores in New York, where they used to live.

    “It’s exciting to introduce a fresh concept to the sweet tooths of Hong Kong. We have always been passionate about finding the perfect luxury confections experience to bring over from the US and we look forward to working with the creative minds of Sugarfina.”

    To mark the Sugarfina Hong Kong opening, Sugarfina has created a two-piece Candy Bento Box exclusive to the store, inspired by the Hong Kong trams. The gift box will include Sugarfina’s Rose All Day Bears & Fuji Apple Caramel candies.

    Harbour City is the first step in the retailer’s larger global expansion strategy, with O’Neill and Resnick planning partnerships in other foreign markets.

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