Retail News CRM

Tag: sunnies

  • Philippine Powerhouse Sunnies World Storms into Thailand, Unfurls Rapid Expansion Plans

    Philippine Powerhouse Sunnies World Storms into Thailand, Unfurls Rapid Expansion Plans

    Sunnies, a renowned lifestyle brand from the Philippines, has established its presence in Thailand, inaugurating its initial outlets in Bangkok. The company has also announced its intention to introduce two additional stores by the end of the current year.

    Sunnies World in Central Park Dusit

    Sunnies’ foremost establishment, Sunnies World, has been set up in Central Park Dusit. This outlet manifests all the diverse lifestyle concepts of the brand. It incorporates Sunnies Studios, which specializes in eyewear, Sunnies Face, the brand’s cosmetics segment, Sunnies Flask, offering customizable flasks, and Sunnies Coffee, a cafe.

    Adding a unique touch to the shopping experience, the store also features the Sunnies Face Bath. This is a lounge area where shoppers can explore a selection of merchandise exclusive to Thailand. The exclusive range includes items like tote bags, dumpling pouches, jelly pouches, and pencil cases.

    Second Store Opening at Central Ladprao

    The subsequent store, opened in Central Ladprao, provides Sunnies Studios eyewear, Sunnies Flask merchandise, and Sunnies Face cosmetic products.

    In a statement, the company described Sunnies World Thailand as more than just a store. They envisage it as a thriving community center facilitating the intersection of vision, beauty, and creativity.

    Upcoming Store Launches

    The brand has announced two additional store openings scheduled for the near future. The first, a Sunnies Flask store, is set to open at Central Rama on December 1. The second, offering Sunnies Studios, Sunnies Flask, and Sunnies Face products, will open at Fashion Island on December 19.

    Founded in 2013 by Bea Soriano-Dee, Eric Dee, Georgina Wilson, and Martine Ho, Sunnies started its journey as an eyewear label. The brand subsequently ventured into the realm of cosmetics, lifestyle accessories, and cafe concepts.

    Questions & Answers

    What is Sunnies’ plan for expansion in Thailand?
    Sunnies intends to establish its presence further in Thailand by opening two more outlets by the end of the year.

    What does the newly opened Sunnies World in Central Park Dusit offer?
    Sunnies World houses all the brand’s lifestyle concepts, including Sunnies Studios, Sunnies Face, Sunnies Flask, and Sunnies Coffee. It also features the Sunnies Face Bath, which offers Thailand-exclusive merchandise.

    What are the upcoming store openings for Sunnies in Thailand?
    Sunnies has plans to open a Sunnies Flask store at Central Rama on December 1, and another outlet offering Sunnies Studios, Sunnies Flask, and Sunnies Face products at Fashion Island on December 19.

  • Vision Direct to open it’s first flagship store

    Vision Direct to open it’s first flagship store

    Vision Direct is pulling a Warby Parker. The local online glasses business on Thursday announced plans to open its first bricks-and-mortar store in Melbourne on 1 May.

    The 90-square-metre space on Bourke Street will be a one-stop-shop, offering access to designer eyewear at online prices, eye testing and examinations, as well as a showroom featuring visual and interactive displays.

    “The Vision Direct Optical Centre is a first of its kind for physical brand experience,” Vision Direct CEO and co-founder David Menning said.

    “The world-first centre will not only offer visual and interactive displays to deliver a more holistic, seamless and stress-free shopping experience, but also offer the best professional optometry advice, latest products, style trends and innovation,” he added.

    To launch the flagship store, the online retailer partnered with Melbourne-based Chester Eyeware, a family-run business known for offering free eye tests and luxury, quality frames.

    “Chester Eyewear share key values with Vision Direct when it comes to community support and expanding into online and offline channels, this was a perfect match,” Menning said, referring to Vision Direct’s buy-one-give-one initiative, which gives a pair of glasses to someone in need for every pair purchased.

    The world’s largest range of designer glasses online

    Vision Direct’s offline move comes 10 years after Menning and co-founders Doron Kalinko and Tony Zhuang started the business as an online-only retail outlet in 2008.

    By sourcing products from factories in Italy and having in-house optometrists create new prescription lenses to order, they were able to offer low prices on designer glasses brands.

    And by making delivery and returns quick, easy and transparent, they were able to convince customers to buy glasses online without trying them on first.

    Over the years, Vision Direct has continued to go from strength to strength, offering extras like a free 24-month warranty against manufacturers’ defects on sunglasses and glasses and a free three-month warranty on all contact lenses, as well as 3D virtual try-on tools to make it even easier for customers to pick out the right pair of frames online.

    Today, the site claims to have the largest range of designer eyeware online in the world, with more than 80,000 products on offer.