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Tag: Sunway Putra Mall

  • Sunway Putra mall Wins Big At Malaysia Tourism Awards 2016/2017

    Sunway Putra mall Wins Big At Malaysia Tourism Awards 2016/2017

    It was a celebratory affair when Sunway Putra Mall emerged as the winner in the twentieth edition of the Malaysia’s Tourism Awards 2016/ 2017 award presentation ceremony at Putrajaya International Convention Centre (PICC) recently.

    The win saw the refurbished mall being named as the winner for best Shopping Centre under Integrated Shopping Centre category. It was the mall’s maiden attempt for the award.

    Tourism Malaysia chairman, Datuk Siew Ka Wei presented the award to Sunway Putra Mall General Manager Ms Phang Sau Lian alongside with Deputy Director General (Promotion) Tourism Malaysia, Dato’ Sri Abdul Khani Daud and Deputy Director General (Planning) Tourism Malaysia, Dato’ Chong Yoke Har in front of Malaysia’s various tourism industry players and related government agencies.

    Also present at the ceremony was, Minister of Tourism and Culture, Dato’ Seri Nazri bin Abdul Aziz, Tourism Malaysia director-general Datuk Seri Mirza Mohammad Taiyab and  Malacca Chief Minister Datuk Seri Idris Haron.

    The Tourism Minister had earlier paid tribute to industry players and captains for coming together amidst rising regional competition and limited resources towards the country’s tourism sector.  These awards were recognition towards tourism industry players contribution for boosting the country’s tourism attraction.

    Sunway Malls & Theme Parks CEO, Mr HC Chan said the win was meaningful for the mall group as this was the 6th time Sunway Malls was bestowed the prestigious award by the Ministry.

    “We like to thank the Ministry for their continued belief and support towards Sunway Malls. Apart from being the 6th time winning this award, what made it extra special is Sunway Malls has won this award for 8 consecutive years,” he added.

    Sunway Putra Mall picked up this award for year 2016/2017 edition while Sunway Pyramid won the 2010/2011, 2012/2013 and 2014/2015 editions.

     

    “This tourism award is another milestone for Sunway Putra Mall, despite being only just over two years in operation after the refurbishment, we are now recognized by the Minister of Tourism and Culture as the top Integrated Shopping Centre that promotes Malaysia.” said Phang.

    In addition, Sunway Group garnered the special Prime Minister’s Award at the 20th Malaysia Tourism Awards Ceremony. The award was a personal selection by Prime Minister and the Tourism and Culture Minister for an organisation’s exceptional contributions to the tourism industry.

    The Malaysia Tourism Awards is held once every two years, recognises and honours local and International tourism industry players for outstanding and innovative products and services. It also acts as an incentive for participants to strive for the highest level of professionalism and quality in both products and services. In its twentieth edition, this year’s awards saw over 665 nominations for 14 categories being received. Qualified entries went through a stringent selection by a panel of independent judges.

    The winning of this award added another feather to the cap for the mall tourism offering excellence. Sunway Putra Mall had received a gold award from Kuala Lumpur Mayor’s Tourism Award 2017 and recognised by the Ministry of Tourism & Culture as a Malaysia Tourism Quality Assurance (MyTQA) certified mall that delivered outstanding service quality and tourism products.

    Among the unique initiatives included DBKL Tourism Bureau appointment of the mall’s customer service representative as DBKL’s brand ambassador to promote tourists spots in Kuala Lumpur, promoting at overseas tourism missions alongside Tourism Malaysia and many others.

    The mall among others also partnered with international movies for activation, staging popular artistes appearances and collaborating with Malaysian Airlines and Matta Fair to promote KL as a tourism destination.

    The mall is home to international, regional and national retail brands with the likes of H&M. Uniqlo, Mango, Max Fashion, G2000, MONKI, Braun Buffel, Tissot, Padini Concept Store and many others. Offering more than 60 Food and Beverage outlets including local delights which are popular among tourists such as Dolly Dim Sum, Sepiring, Onde-Onde, Narenj and a food precinct called, ‘Selera Street’, that promotes locals favourites, namely Lorong Seratus Tahun, TeoChew Cendol, Ah Cheng Laksa and more.

    To date Sunway Putra Mall had also picked up the FIABCI 2017 Malaysia Property Award of Best Property for Retail Category, Malaysia Shopping Malls Association’s (PPK) Best Experiential Marketing Awards 2016 (gold award) for Category B (malls with 500,001 to 999,999 sq ft nett lettable area) and MPIM Asia Awards 2015 (bronze award) for best refurbished building category.

  • Sunway Malls recruiting flight attendants

    Sunway Malls recruiting flight attendants

    In a bid to soar above the growing competition in the Malaysian mall industry, Sunway Malls is hiring former flight attendants to work in customer service.

    As well as experience in delivering quality service, the former flight attendants have training and experience in safety and handling emergencies.

    Customer care - Sunway Pyramid 3

    So far nine former flight attendants have been recruited from a local carrier to work in both Sunway Pyramid and the soon-to-be-opened Sunway Velocity Mall. Similar recruits are also being sought for Sunway Putra Mall in Kuala Lumpur and Sunway Carnival Mall in Penang.

    “With increasing competition, it is imperative the creation of good customer-service experience in malls takes precedence as both a strategic differentiator and a loyalty tool in a saturated market,” says Sunway Malls COO Kevin Tan.

    customer-care-sunway-pyramid

    Earlier customer-service initiatives have included a carpark guiding system, powered wheelchairs and child distance monitors. Sunway Pyramid received a My Branded Service Award for outstanding customer service in 2009.

    Customer care - Sunway Pyramid 2

    Tan says the company still welcomes others who have not been flight attendants, with the most important criteria being passion and willingness to serve customers.

    Competition is expected to intensify in Malaysia’s mall industry as another 27.28 million sqft (2.5 million sqm) of new retail space is about to enter the market, according to data from the National Property Information Centre.

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  • Sunway’s footfall and sales up due to Pokemon Go

    Sunway’s footfall and sales up due to Pokemon Go

    Sunway Malls is seeing a surge in traffic and sales on the back of the launch of its Pokemon Go Lure Module earlier on 9 August- just a few days after the popular game was officially introduced in the country.

    The retail group said in a statement to A+M, with the retail industry already beset with a 4.4% fall in Q1 2016, the surge has offered a temporary relief for retailers. In comparison, growth was up 4.6% a year ago according to Retail Group Malaysia’s figures.

    Riding on game’s ability in moving large traction of traffic across various Poke stops, Sunway Malls was among the early adopters of the lure module activation to drive traffic into group’s four malls – Sunway Pyramid, Sunway Putra, Sunway Giza and Sunway Carnival in Klang Valley and Penang.

    “To date, we have seen traffic increase by an average of 10% for Sunway Pyramid, 8% for Sunway Giza, 6% for Sunway Putra Mall, and 4% for Sunway Carnival Mall,” Kevin Tan, chief operating officer of Sunway Malls said.

    Sunway said its preliminary report also suggests a rise in sales especially for its F&B retailers.

    “We are unable to verify exactly the total amount of overall sales achieved at the moment, but some of our retailers have shared that their shops have been busy because of the campaign. Currently, it looks like F&B operators have the most to gain whilst fashion retailers see the traffic but business is as usual,” Tan added.

    For example, for its Sunway Pyramid – F&B operator Gong Cha at recorded a 10% increase in sales while snacks retailers J&G Chicken and Crispy Crust saw higher than average sales. Similar trends were also observed in both Sunway Putra Mall and Sunway Giza, averaging an 8% increase.

    Over in Penang, Sunway Carnival reported the best results by far, with retailers such as Bread History recording a sales increase of 50% since the campaign began. Meanwhile, F&B operators Mocktail Bar and Blackball saw a 30% increase while Winter Warmers reported a 20% increase in sales.

    Other F&B operators of the mall such as Chatime, Sushi King, Kim Gary, New Zealand Natural and Shihlin Taiwan Street Snacks recorded a 15% increase in sales while Sakae Sushi, Yoshinoya, Starbucks and Kaffa Signature saw sales increased by 10%.

    A check on Google Trends also showed that the search for Sunway Pyramid coordinate shot up by a whopping 5000% due to its popularity as one of the locations with the most Poke stops, whereas Sunway Putra Mall saw a 180% increase for searches related to the mall’s tenant offerings.

    Much of this could be attributed to the fact that Malaysia was made to wait for Pokemon Go launch until recently, said the company. The game has been trending worldwide pending its official release here.

    “We saw it as our opportunity to leverage on game’s immense potential. The one thing unique about Pokemon Go is that gamers are finally coming out of their houses and converging in the outdoors. They have to explore their surroundings and learn the locations of the stops and gyms and familiarise themselves with whichever areas they are in, which is great for us as it means they explore our mall.  All these will ultimately translate into business and sales for our retailers,” Kevin said.

    It is widely known that malls in general have high traffic during the festive period and school holidays, but Sunway said – the introduction of Pokemon Go has certainly spiked up the footfall for the non-peak season.

    Ever since the introduction of GST (Goods & Service Tax) April last year, Malaysians were subsequently hit by the removal of petrol subsidy, sugar, inflation and drop in currency value.

    The retail and mall industry has been hit with lower consumer confidence, lower consumer spend and certainly lower footfall for certain malls. This prompted various malls in Malaysia to step up efforts in attracting more footfall, and riding the well-received Pokemon Go games is just one of the many strategies in place.

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  • Riverside 66 wins top MIPIM Asia Retail award

    Riverside 66 wins top MIPIM Asia Retail award

    MIPIM Asia, the property leaders’ summit in Asia Pacific, has announced 36 winners in the ninth edition of the annual MIPIM Asia Awards.

    Chinese mall project Riverside 66 won Gold, the top honour in the Retail category, from The Breeze BSD City in Indonesia and The MixC in Qingdao, China.

    Sunway Putra Mall in Kuala Lumpur, Malaysia, was awarded a bronze in the refurbished buildings category.

    The winners of the MIPIM Asia Awards, which recognise excellence and innovation in real estate development in the Asia Pacific Region, were announced during a gala dinner on with Carrie Lam, chief secretary for administration of the HKSAR Government as guest of honour. The final Gold, Silver and Bronze rankings were awarded to the 36 projects previously announced, which had been selected by an international jury composed of 16 industry experts.

    President of the Jury, Nicholas J. Loup, said the judging was a very competitive process this year with a number of high-quality and interesting projects among the finalists.

    “We are excited to see how several of these projects are changing the urban landscape in Asia Pacific.”

    The winning retail projects, with key consultants listed, are:

    Best Retail Development:

    Riverside 66, Tianjin, China: Gold.

    Architect: Kohn Pedersen Fox Associates PC, P&T Architects (project architect), Benoy (interior designer); Developer: Hang Lung Properties.

    The Breeze BSD City, Tangerang City, Indonesia: Silver.

    Architect: Jerde & Arcadia; Developer: Sinarmas Land; Others: Ketira Engineering Consultants Landscape, Saraswati Flora,  PT. Policipta Multidesain, PT. Total Bangun Persada Tbk, PT Korra Antarbuana, Lumina Group.

    The MixC, Qingdao, China: Bronze.

    Architect: Benoy Ltd, Callison; Developer: China Resources Land Limited.

    Best Refurbished Builing:

    Sunway Putra Mall, Kuala Lumpur, Malaysia: Bronze.

    Architect: SAA Architect; Developer: Sunway REIT; Other: Aedas.

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