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Tag: superhero

  • Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Unleash Your Inner Superhero: Marvel and Oreo Launch Limited-Edition ‘Stuf of Legends’ Cookies Nationwide

    Marvel has joined forces with Oreo to introduce the ‘Legend Cookies’ series, set to hit retailers across the country on February 2.

    The Legendary Collaboration

    This exclusive collaboration, dubbed ‘Marvel Oreo Stuf of Legends’, features limited-edition cookie packs adorned with artwork by notable artist Todd Nauck. The unique cookies feature 32 different designs, each one representing characters from popular Marvel franchises including The Avengers, Spider-Man, X-Men, and The Fantastic Four.

    Matt Foley, the Vice President of Oreo, views this partnership as a significant cultural event that strengthens bonds with fans by creating shared moments of joy. According to him, “This collaboration elevates the iconic status of both brands by transforming fans from mere spectators into active participants. They are encouraged to engage in Super Hero-inspired play through the medium of Oreo cookies.”

    Unveiling the Cookie Collection

    As of now, three out of the four pack designs have been released. However, Oreo plans to incorporate elements of Marvel’s villainous characters as a narrative strategy to bridge the gap between these distribution phases, encouraging fans to complete the entire set.

    Liz Shortreed, Senior Vice President of Disney Consumer Products for the Americas and Global Softlines, believes that collaborating with Oreo enables them to infuse Marvel’s storytelling into everyday activities. As she explains, “This partnership transforms snack-time into an enjoyable fan experience, complete with iconic characters and engaging digital interactions.”

    The pre-sale for these limited-edition packs begins on January 26 on the snack company’s official website. The nationwide retail launch will then take place on February 2.

    Oreo’s Continued Innovations

    In the previous year, Mondelez International broadened its Oreo product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States, scheduled for release in January.

    Questions & Answers

    What is the ‘Marvel Oreo Stuf of Legends’ collection?
    This is a limited-edition cookie pack collection introduced by Oreo in collaboration with Marvel. It features cookies with 32 unique designs representing characters from various Marvel franchises.

    When will the limited-edition packs be available for pre-sale?
    The pre-sale of these packs starts on January 26 on the snack company’s official website.

    What are some recent additions to the Oreo product line?
    In the previous year, Oreo expanded its product line with the introduction of Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States.

  • DFS Group, Make-a-Wish and Louis Koo Help Make Superhero Wish Come True

    DFS Group, Make-a-Wish and Louis Koo Help Make Superhero Wish Come True

    DFS Group (DFS), the world’s leading luxury travel retailer, alongside Make-A-Wish (worldwish.org), the world’s largest wish-granting organization, and actor Louis Koo, came together at T Galleria by DFS, Canton Road today to help Yuet-Lun, a 4-year-old boy from Hong Kong with congenital nephrotic syndrome, fulfill his wish of being a superhero. The event, which kicked off DFS’ #GiveJoy campaign in Hong Kong, saw Yuet-Lun transformed into his favorite superhero, fighting crime in T Galleria by DFS with the help of his father and Louis Koo dressed as superheros.

    “DFS is committed to supporting the communities where we live and work, and the holiday season is a particularly important time to give back to those in need,” said Jay Frame, DFS Group’s Vice President Corporate Communications and CSR. “We are thrilled to partner with Make-A-Wish to make Yuet-Lun’s wish come true in Hong Kong and to help grant the wishes of nine other children around the world.”

    Yuet-Lun, dressed as a superhero, arrived with his father at T Galleria by DFS, Canton Road and was greeted by Louis Koo and given a special mission and map to find treasure inside the store to save Hong Kong. As he began his mission, actors posing as thieves jumped out and stole his mission map, requiring Yuet-Lun to fight off the thieves throughout the store in order to complete his mission. After defeating the thieves, Yuet-Lun found the treasure on the third floor of T Galleria by DFS and successfully saved Hong Kong.

    The mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Since its inception in 1980, Make-A-Wish has collectively granted the wishes of more than 380,000 children in nearly 50 countries. Each wish that comes true inspires these seriously ill children to persevere against their illnesses.

    “We are proud to renew our partnership with DFS and its ambassadors this holiday season to help grant even more wishes to deserving children facing critical illnesses,” said Make-A-Wish International President and CEO, Jon Stettner. “We are particularly grateful to DFS and Louis Koo for helping to make Yuet-Lun’s wish come true in Hong Kong. It’s through the support of partners like DFS and its customers around the globe that make these life-changing wishes possible.”

    This is the third year DFS has partnered with Make-A-Wish International and in 2016, DFS will help grant 10 wishes to children like Yuet-Lun in the communities where DFS operates. Donation boxes will also be placed in T Galleria by DFS stores in Hong Kong and Macau for shoppers to make a contribution to Make-A-Wish:

    • T Galleria Beauty by DFS, Hong Kong, Causeway Bay
    • T Galleria by DFS, Hong Kong, Canton Road
    • T Galleria by DFS, Hong Kong, Tsim Sha Tsui East
    • T Galleria by DFS, Macau, City of Dreams
    • T Galleria by DFS, Macau, Shoppes at Four Seasons
    • T Galleria by DFS, Macau, Macau Studio City
    • T Galleria Beauty by DFS, Macau, Galaxy Macau Store

    DFS customers can help grant wishes by following @DFSOfficial and liking posts about Make-A-Wish from @DFSOfficial and other influencers throughout December. For every post that receives 1,000 “likes,” DFS will donate to Make-A-Wish International to help grant up to ten wishes to children around the globe.

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