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Tag: Sweaty Betty

  • Sweaty Betty opens first Singapore store

    Sweaty Betty opens first Singapore store

    British activewear retailer Sweaty Betty has made its Singapore debut, more than two years after entering Asia.

    Located in the city’s Ion Orchard mall, Sweaty Betty Singapore offers a full range of its lifestyle and activewear, including Pride Collection and Halle Berry x Sweaty Betty Collection.

    The Singapore launch is part of Sweaty Betty’s plan to expand and strengthen its presence in the Asian market. The brand, often referred to as a rival to Canada’s Lululemon, first entered Asia in 2019 opening a store in Hong Kong’s IFC mall.

    Founded in Notting Hill, London in 1998 by Simon and Tamara Hill-Norton, Sweaty Betty is renowned for its bum-sculpting leggings, innovative prints, and technical high-performance fabrics.

    The retailer now operates more than 60 outlets, mostly across the UK and the US.

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  • Sportswear Label Sweaty Betty opens first Asian store

    Sportswear Label Sweaty Betty opens first Asian store

    Sportswear label Sweaty Betty has made its Asian debut, opening a store at Hong Kong’s IFC mall.

    The British retailer, often described as a premium competitor of Canada’s Lululemon, specializes in women’s activewear. It was founded by Tamara and Simon Hill-Norton.

    The Hong Kong store features the brand’s entire range as well as the add-on services popular at its London flagship, including monogramming, free-flow kombucha tea, personal shopping and yoga sessions.

    In an interview with Vogue magazine, Tamara Hill-Norton, who is also the label’s creative director, said the brand’s signature leggings are approaching the perfect fit.

    “We worked so hard on it – the gusset, the high hem, the seaming details – all of it is so important,” explained Hill-Norton. “We have a big focus on the fit and the team really pays a lot of attention to how it looks on a woman’s body.”

    Sweaty Betty has a network of more than 60 shops, mostly in the UK and the US.