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Tag: t shirts

  • Hugo Boss showcasts its first Japanese flagship store

    Hugo Boss showcasts its first Japanese flagship store

    German luxury fashion house Hugo Boss has launched its first Boss flagship store on Tokyo’s famous shopping street the Ginza.

    Spanning two stories, the Hugo Boss Japan flagship occupies 480sqm of the Tokyu Plaza Ginza shopping centre. The store features a giant glass facade where a digital wall is installed to showcase campaign videos and content.

    Meanwhile, the store interior design follows a white, black, and beige colour palette, using materials such as marble, wood and chrome. While the first floor houses men’s and women’s apparel, accessories, and fragrances, the second floor features a personalization space called ‘Made to Measure’, where customers can enjoy tailoring services.

    Marking the launch, the Hugo Boss Japan flagship store also houses a limited-edition capsule collection and a corner offering limited items with HB-Moji graphics, including hoodies, T-shirts, shorts, and caps.

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  • Li & Fung introduces Instant Printed T-shirts

    Li & Fung introduces Instant Printed T-shirts

    T-shirts will be the primary focus of a new partnership between retail supply-chain company Li & Fung and US sewing technology company software.

    The aim is to create a fully digital manufacturing supply chain for apparel and textile products.
    Softwear’s digital t-shirt Sewbot Workline is fully autonomous and with a single worker produces one complete t-shirt every 22 seconds – twice as fast as manual sewing.

    “This partnership with Softwear Automation is another building block in our end-to-end digital supply chain,” says Li & Fung group CEO Spencer Fung. “Through this collaboration we want to partner with an initial set of manufacturers to create our first fully digital apparel supply chain and use those learnings to scale the technology and create customised systems for our supplier network around the world.”

    “We have a shared vision with Li & Fung that the analog will become digital,” says Softwear Automation chairman/CEO Palaniswamy Rajan. “Consumers’ demand to get things faster than ever before is only increasing. With Li & Fung, our revolutionary Sewbots will enable the speed needed for on-demand, made-to-measure manufacturing at scale.”

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