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  • Instagram’s Hashtag Revolution: Limiting Tags Per Post, A Millennial Nightmare or Gen Z Evolution?

    Instagram’s Hashtag Revolution: Limiting Tags Per Post, A Millennial Nightmare or Gen Z Evolution?

    Over the past decade, hashtags have stood as a vital feature of Instagram, rarely experiencing any significant changes since their introduction in 2011. However, Meta, the tech giant behind Instagram, is in the process of testing what could potentially be the most significant change to the platform’s hashtag system to date.

    Testing Hashtag Limitations

    Instagram appears to be experimenting with restricting the number of hashtags users can include in their posts. Some users have taken to online forums to voice their experiences with the new limitations, reporting that the platform is preventing them from adding more than three hashtags to a post’s description. If users attempt to go beyond this limit, they are met with an error message.

    This restriction has not been officially announced by the platform and does not appear to be universally applied to all accounts. It seems that Meta is currently in the process of testing the change on a select number of accounts before deciding whether to roll it out platform-wide. Alternatively, the feature could be in the early stages of a gradual rollout, similar to Instagram’s recent interface redesign.

    Instagram’s Changing Landscape

    When Instagram launched its hashtag feature in 2011, it became one of the most effective methods for users to discover posts related to specific topics. For many users, particularly those looking to reach beyond their immediate follower base, the use of up to 30 hashtags per post was key to expanding their reach.

    However, the perceived importance of hashtags has been diminishing in recent years. Instagram’s ‘Explore’ page now curates posts and reels for users based on a variety of factors, including content and description, rather than just hashtag use. Instagram CEO Adam Mosseri has also publicly stated that hashtags do not contribute to a post’s reach, instead serving as a tool for categorization.

    Hashtag Use and Generational Differences

    For millennials, understanding and strategically using hashtags was a valuable skill in the mid-2010s. Yet, the perception of hashtags has changed, with their use now potentially being seen as outdated or even as an indication of trying too hard. Some have argued that changing the hashtag system is unnecessary and could be seen as an unwarranted critique of millennials. If, as stated, hashtags do not significantly impact the reach of posts, the utility of changing the system is questioned.

    Questions & Answers

    What changes are being tested by Instagram?

    Instagram is currently testing a limitation to the number of hashtags users can include in their posts, restricting them to a maximum of three.

    How important are hashtags in increasing a post’s reach on Instagram?

    According to Instagram’s CEO, Adam Mosseri, hashtags do not significantly increase the reach of a post, instead functioning as tools for categorization.

    What is the perception of hashtag use across different generations?

    While hashtag use was a valuable skill for millennials in the mid-2010s, it is now potentially viewed as outdated or trying too hard, particularly among newer generations of social media users.

  • Apple accidentally confirms the AirTags name for its tracking accessory

    Apple accidentally confirms the AirTags name for its tracking accessory

    Yesterday we told you that there was speculation about when Apple might finally unveil its Apple AirTags item tracker. The latest rumor has the AirTags being announced during the online version of WWDC. As you might know, the COVID-19 outbreak has forced Apple to move its annual developer’s conference to the internet although it has yet to release a date for it to be streamed. Since this is a whole new product category for the company, Apple would prefer to have it introduced and demonstrated by a company executive online instead of merely issuing a press release.

    Throughout last summer, there was a strong sense that Apple would announce the tags at its annual September iPhone event, and when it wasn’t, many figured that the project had been 86’d. But leaked images soon made it apparent that the AirTags project was still alive. AirTags are said to be circular tags with a removable battery that can be attached to items such as a keychain, a pet collar, bicycle, luggage, and more. Heck, it can even be used to track an untrustworthy spouse.

    The AirTags will work in conjunction with the Find My app and will rely on the U1 ultra-wideband, or UWB chip that was quietly included with the 2019 iPhone models. The chip sends out short-distance radio waves using Time of Flight; these radio waves bounce off the subject and return to the phone to help deliver a more precise location where a missing item might be found. The chip might also be used with the CarKey feature expected to arrive in iOS 14; CarKey will allow an iPhone user to open his/her car door and start the engine remotely with the phone. UWB can reportedly locate a tagged item within four inches of its actual location.

    A video that Apple left on the internet today for 15 minutes before removing (it received 1,500 views) revealed that the accessory will indeed be called AirTags. The video was created to show iPhone users how to wipe their handset (and we don’t mean wiping with an antibiotic cleaner). In the video, we can see a menu with a section called “Enable Offline Finding.” Under that listing, it reads, “Offline finding enables this device and AirTags to be found when not connected to Wi-Fi or cellular,” So this pretty much confirms the AirTags name. This also endorses the use of the USB U1 chip for the tracking system.

    A string of code discovered last year revealed some directions for finding a tagged item using AirTags. The code said, “Walk around several feet and move your iPhone up and down until a balloon comes into view.” Leaked images showed a 3D red balloon and a 2D orange balloon that will apparently surface when an AirTags user moves closer to a tagged item. If an item is missing, the tag it is connected to can be put in “Lost Mode.” With this setting enabled, an iPhone user who stumbles across the tag will be able to send an iMessage to the owner to work out a way to address the missing item back to its rightful owner.

    Earlier this year, reliable TF International analyst Ming-Chi Kuo called for the AirTags to be unveiled during the second or third quarter of this year.  At this point, it would appear that he is going to be correct. He also forecasts that 10 million AirTags will be produced before the end of this year.

  • Vietnam remains among 50 most valuable brands

    Vietnam remains among 50 most valuable brands

    Its brand value is estimated at $235 billion, up $32 billion from the previous year. It has risen two places in the list this year. The global brand valuation consultancy firm evaluates a country’s national brand on the brands based there and the economy as a whole by weighing up various socio-economic factors.

    A “strong” national brand denotes a highly attractive environment for investment, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants, it explained.

    Vietnam’s continuing rise in the list is primarily due to “Vietnam Value”, a national program to endorse products and services that meet minimum standards set out by the government, and concentrated efforts to promote economic growth by the government, it said.

    In Southeast Asia, Vietnam is only in sixth place in terms of value, below Indonesia, Singapore, the Philippines, Malaysia, and Thailand.

    The Top 10 in the world did not see much change with the U.S., China and Germany continuing to lead in terms of value.

    The U.S.’ value has shot up by 23 percent to $25.9 trillion this year as a result of falling tax rates and a more business-friendly environment despite the negative public image that President Trump may have cultivated, the report said.

    Founded in 1996, Brand Finance is the world’s leading independent branded business valuation and strategy consultancy. Headquartered in London, the firm is present in over 20 countries.

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