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Tag: Taichung

  • Misto Group Opens 1St Taiwan Store for Korean Label Mucent

    Misto Group Opens 1St Taiwan Store for Korean Label Mucent

    Misto Group has partnered with Korean streetwear brand Mucent to open the label’s 1st store in Taiwan, launching in Taipei in September 2026.

    The contemporary casualwear label is recognised for its monochromatic aesthetic with black as a signature colour, blending streetwear influences with everyday wear targeted at younger female consumers.

    The Store Network Across Three Cities

    Following the Taipei debut, Misto Group plans to open additional Mucent stores in Taichung and Kaohsiung by the end of the year.

    Opening three prime urban locations within a single calendar quarter requires dedicated retail floor space in top-tier shopping districts. By targeting Taiwan’s three largest metropolitan centers at once, the distributor bypasses a slower test-and-learn strategy in favor of immediate national visibility.

    Targeting the Young Fashion Consumer

    Mucent built its domestic reputation in South Korea around everyday casualwear combined with functional streetwear accents. The brand focuses heavily on monochrome design palettes, using black textiles as its core visual identity to attract young female consumers.

    Taiwanese department stores and street-level shopping strips have steadily increased their allocation of floor space to independent Korean apparel labels. Streetwear concepts that emphasize affordable styling and daily wearability compete directly against Japanese fast-fashion operators and domestic boutique chains.

    Pressure on Regional Distributors

    Distributors managing imported fashion brands face compressed shelf-life cycles driven by social media trends. Physical retail commitments across three separate cities demand consistent replenishment logistics and strong sell-through rates to offset rising retail lease costs in central Taipei.

    Local retail landlords in Taichung and Kaohsiung continue to court imported lifestyle concepts to draw younger foot traffic into physical malls. Misto Group relies on Mucent’s existing online traction among regional shoppers to drive footfall into the new brick-and-mortar units.

    Expansion Timeline for Southern Doors

    South Korean apparel exporters have broadened their presence across East Asia by leaning on established local distribution partners to manage store buildouts and inventory risk.

    Work now shifts to site preparation in central and southern Taiwan. RetailNews Asia will track the opening schedules for the Taichung and Kaohsiung stores as Misto Group works toward its year-end target.

  • Vietjet launches its 5th route to Taiwan linking Ho Chi Minh City with Taichung

    Vietjet launches its 5th route to Taiwan linking Ho Chi Minh City with Taichung

    This Month Vietjet has launched its 5th route to Taiwan connecting Ho Chi Minh City with Taichung (Taiwan), becoming the airline with the most routes between Vietnam and Taiwan. The new service is to meet the increasing travel demand of individuals, tourists and businessmen, looking to boost regional trade and integration. It follows last month’s launch of the Hong Kong – Ho Chi Minh City route serving as another important step forward for Vietjet in its on-going move to expand in the Asia Pacific region. 

    The Ho Chi Minh City (HCMC) – Taichung route is operated with four round trips per week, on Monday, Wednesday, Friday and Sunday with flight time per leg being 3 hours 30 minutes. The HCMC-Taichung flight takes off at 10:25 (local time) and lands at 14:45 (local time). The return flight from Taichung departs at 15:45 (local time) and arrives in HCMC at 18:00 (local time). All passengers onboard the inaugural flight have received lovely gifts from Vietjet.

    Promotional air tickets for this new route are also available for booking from 13:00 to 15:00 every day under Vietjet’s 5th Anniversary “Win a 1-kg gold airplane, Fly to a happy future” campaign from now till February 28. Vietjet offers up to 5 million promotional air tickets from only HKD8. Tickets can be booked at www.vietjetair.com. Payment can be easily made with debit and credit cards of Visa, MasterCard, JCB, KCP and American Express and ATM cards that have been registered with internet banking. All passengers who book tickets successfully can also enter a daily lucky draw for free return air ticket, a weekly lucky draw for 3.75-gram of gold, and a final lucky draw for a 1-kg gold aircraft model.

    Located in the west of central Taiwan, Taichung is Taiwan’s third largest city, widely known as a cultural and educational center with many heritages and historical sites. Thanks to its serene nature, nice weather and famous local cuisines and cultural events, the city is expected to become the tourism paradise. With the new route to Taichung, Vietjet’s flight network to Taiwan has been increased to five routes, helping travelers, tourists and businessmen fly affordably.

    Ho Chi Minh City on the other end is one of the most popular tourist destinations in Southeast Asia with its many cultural and historical attractions. From pagodas and museums to fine restaurants and scenic spots, the city offers travelers a truly memorable experience. 

    With its high-quality services, special low-fare tickets and diverse ticket classes, Vietjet offers its passengers enjoyable flights with dynamic and friendly flight crew, comfy seats, amazing hot meals and special surprises from the airline’s inflight activities. Vietjet’s Hong Kong and Ho Chi Minh City route which commenced on December 9, 2016, has been very popular with travelers with its daily service departing from Ho Chi Minh City at 14:35 (local time) and arrives at Hong Kong International Airport at 18:20. The return flight takes off at 19:20 (local time) and lands at 21:05. The flight time is 2 hours 45 minutes per leg.