Retail News CRM

Tag: tailored

  • Great Eastern Unveils Exclusive High Net Worth Services: Tailored Insurance and Elite Lifestyle Perks

    Great Eastern Unveils Exclusive High Net Worth Services: Tailored Insurance and Elite Lifestyle Perks

    Great Eastern, the insurance division of OCBC, has introduced a new service tailored specifically for high net worth (HNW) individuals and families across Asia.

    Great Eastern Private: A Tailored Experience

    The newly unveiled proposition is named Great Eastern Private. This service aims to bring together custom-designed HNW insurance solutions with a curated panel of expert advice and services spanning seven spheres. These domains encompass next-generation leadership, family advisory and trust services, health and longevity, international tax advisory, legal advisory, philanthropy, and global lifestyle concierge.

    In collaboration with Singapore Management University Executive Development, Great Eastern will conduct a cross-generational family program. This initiative will provide a platform for founders and family members to delve into topics like values, enterprise continuity, leadership transition, and long-term legacy.

    The Hewton Fair Suite: An Exclusive Offering

    Great Eastern is also offering HNW clients access to an exclusive area dubbed the Hewton Fair Suite, a nod to the company’s founder Alfred Hewton Fair. This premium space will feature on-site medical services in collaboration with Raffles Medical Group.

    CEO of Great Eastern, Greg Hingston, commented on the new proposition. He noted that as clients successfully amass wealth, the focus is now shifting to the careful and effective preservation and transfer of wealth. Great Eastern Private, he said, is a strategic move to invest in capabilities and services that meet this evolving customer need. He also affirmed the company’s commitment to remain the trusted insurance partner of customers throughout all life stages and generations.

    Questions & Answers

    What is the Great Eastern Private proposition?
    Great Eastern Private is a new service introduced by Great Eastern, the insurance arm of OCBC, designed specifically for high net worth individuals and families. It offers tailored insurance solutions and curated expert services across various domains.

    What are some of the services offered as part of Great Eastern Private?
    Services offered under Great Eastern Private encompass next-generation leadership, family advisory and trust services, health and longevity, international tax advisory, legal advisory, philanthropy, and global lifestyle concierge.

    What is the Hewton Fair Suite?
    The Hewton Fair Suite is an exclusive area offered to high net worth clients utilizing the Great Eastern Private service. It includes on-site medical services provided in partnership with Raffles Medical Group.

  • Unlock Personalized Deals and Tailored Ads with Google Wallet’s Latest Update: Here’s How

    Unlock Personalized Deals and Tailored Ads with Google Wallet’s Latest Update: Here’s How

    Google has been improving its Google Wallet app, making it a convenient hub for Android users to digitally store items such as credit and debit cards, passports, tickets, and transit passes. Despite these features, Google Wallet may not be as frequently used as other Google apps, such as YouTube, Messages, Keep, Drive, Email, Chrome, and the Google app.

    Upcoming Changes to Google Wallet

    However, Google Wallet should not be disregarded. Reports suggest that Google has been undergoing modifications to enhance the app’s utility. Insights from a recent teardown of the Wallet app indicate that Google is developing the Google Transit Card. This feature will enable users to pay for public transportation using a specific card without the necessity to unlock their phone, an addition that will undoubtedly be beneficial and time-saving for daily commuters.

    Additionally, the Wallet app is set to offer unique deals based on the loyalty cards stored within the app, provided certain settings are enabled.

    Data Management and Privacy Settings

    A forthcoming update to the Google Wallet app will allow U.S. users to manage their data and privacy settings. These settings can be utilised to create personalised experiences across Google. With your Google Wallet payment information and activity enabled for personalising content and experiences across Google, you will be able to view recommendations or deals based on the loyalty cards in your wallet.

    Google can utilise your purchasing information and details about the loyalty cards in your wallet to provide special deals and personalised ads that may be of interest to you. If you are uncomfortable sharing information about your wallet’s loyalty cards and purchases with Google, these settings can be disabled.

    Enabling Personalisation Settings

    To enable this setting in the app, open the Google Wallet app and tap on the profile icon in the upper right corner. Navigate to Your data in Wallet > Manage data from Wallet and payments services, then toggle on or off the setting Use Wallet to personalise experiences across Google.

    If you’re using a desktop computer, go to wallet.google.com, select Settings from the left sidebar, then under “Data & Privacy,” toggle on or off Use Wallet to personalise experiences across Google.

    Wallet History for Personalised Ads

    The Wallet History feature uses information from Google Wallet and payment services to help Google serve you more customised and useful ads. This setting can be turned on within the app by navigating to Your data in Wallet > Manage data from Wallet and payments services > Use Wallet to personalise Google Ads. Users can toggle this setting on or off at My Ad Center.

    This setting can also be activated via desktop by going to wallet.google.com, selecting Settings on the left, then under “Data & Privacy,” toggling on or off Use Wallet to personalise Google Ads. Users will be directed to My Ad Center to complete the process.

    When both settings are enabled, Google will utilise the data from your purchases, loyalty cards, event tickets, and boarding passes to offer more personalised services. These can manifest as personalised ads, promotions, and recommendations.

    Rolling out the Update

    Google has stated that the update to Google Wallet will be gradually rolled out. Users who do not yet see these settings in the Google Wallet app should expect to receive them in due course. When the settings become available in your Google Wallet app, you will receive a notification from Google.

    Questions & Answers

    What updates are being made to the Google Wallet app?
    In addition to the existing features, Google is reportedly developing a Google Transit Card to simplify payments for public transportation, and is also enhancing data and privacy settings to offer personalised experiences based on stored loyalty cards.

    What is the Google Transit Card?
    The Google Transit Card is a new feature being developed for the Google Wallet app. It will allow users to pay for public transportation using a specific card, without having to unlock their phone.

    How can I personalise my experience on Google Wallet?
    With the upcoming update, users can manage their data and privacy settings, which will then be used to offer personalised deals and recommendations based on the loyalty cards stored in your wallet. You can also enable Wallet History to receive more customised ads.

  • AirAsia revenues boosted by tailored services

    AirAsia revenues boosted by tailored services

    On January 15, this journalist visited “Santan Restaurant” located inside the Mid Valley Megamall in Kuala Lumpur, the capital of Malaysia. Santan Restaurant, which is run by a Malaysian low-cost carrier (LCC), is the world’s first restaurant specializing in airplane food.

    Opened in December last year, the restaurant offers some 20 varieties of snacks and lunchbox as well as beverages and coffee that are actually served onboard. An in-flight meal with a beverage can be had for around 4,500 won. “We’re planning to franchise the brand to meet the increasing consumer demand to experience in-flight food on land,” said Catherine Ko, the senior manager at Santan Restaurant.

    AirAsia is building international reputation as a low-budget airliner posting additional revenues through such fringe services and businesses as Santan Restaurant. The company also became the first LCC to introduce a “Flatbed seat,” a premium seating comparable to business class of large-sized carriers. AirAsia also features a “silent zone” exclusive to passengers aged 10 or older, and it offers a special seat dedicated to couples.

    The LCC allows passengers to choose the amount of luggage transfer service from 20 to 40 kilograms. Flight fares are set according to the luggage weight and time of ticket purchase, providing an expanded scope of choice to meet the different needs of passengers. AirAsia is actively harnessing data to develop better services by identifying consumer needs. The airliner analyzes passengers’ information such as their patterns or preferences throughout the entire cycle from travel planning, tickets issuance to boarding.

    While the seats come with no back-side monitors, AirAsia is providing their passengers with a rental service of tablet PCs containing video content, such as movies or dramas, as well as useful information on duty-free products, shopping, and tourist guide. Users are required to enter their information such as gender, age, and flight number. This gives the airliner access to the preferences and interests of its passengers.

    AirAsia.com, one of the company’s departments, developed a new service that allows passengers to choose what they want from various options such as hotels, leisure activities, Airtels, and traveler’s insurance. Passengers can purchase the flight tickets of other airliners on AirAsia’s homepage and enjoy shopping on its online shopping mall.

    “We’ve identified the trend where an increasing number of consumers are all pursuing different lifestyles in using airline services, so we’ve developed services that satisfy such varied needs,” said Tony Fernandes, the CEO of AirAsia.

  • HelloFresh to monetise Tasty Perks

    HelloFresh to monetise Tasty Perks

    HelloFresh has launched a new in-box sampling service called Tasty Perks, which allows brands to test new products on the meal kit company’s customers for a fee.

    The in-box advertising program creates a new revenue stream for HelloFresh and gives it additional insights into its customer base. For food and beverage brands, it presents an opportunity to bypass the supermarket shelf and reach customers in their kitchens.

    “Our in-box sampling breaks through the clutter of all other marketing forms because it enables customers to try new brands risk free,” David Williams, HelloFresh senior manager of loyalty and partnerships, said.

    “We generally ask for at least two samples per box to ensure the products get a change to resonate with our customers. To support, we also offer an in-box flyer and social media amplification as part of the package.”

    Customers are incentivised to complete a tailored questionnaire to gain their feedback on products, which HelloFresh’s data analysts can analyse.

    HelloFresh claims to have served 2.04 million active customers worldwide during Q4 2019.

    A HelloFresh spokesperson told this service is offered in other markets, but has been refined over the last six-months to give the best experience in Australia.

    Lees ook:

    Lees ook:

    Lees ook: