Retail News CRM

Tag: Taiwan Mobile

  • Taiwan Telecoms Sell Out Initial iPhone 18 Pro and Foldable Duo Preorders in Minutes

    Taiwan Telecoms Sell Out Initial iPhone 18 Pro and Foldable Duo Preorders in Minutes

    Taiwan telecom carriers sold out initial preorder allocations for Apple’s iPhone 18 Pro series and foldable iPhone Duo within two minutes of opening online reservations on Thursday.

    Preorder volume for the flagship series surged nearly 200 percent compared to last year’s iPhone 17 Pro cycle, Taiwan Mobile reported. Far EasTone Telecommunications saw customer registrations more than double.

    Rising prices did not dampen demand. Next-generation silicon drove cost increases across the lineup. Apple’s base 6.3-inch iPhone 18 Pro starts at NT$44,900 ($1,419), up from NT$39,900 for the previous-generation device. The 6.9-inch iPhone 18 Pro Max entered the market at NT$49,900, up from NT$44,900. Pricing for the foldable iPhone Duo ranges from NT$74,900 for the 256GB version to NT$118,900 for the top-tier 2TB configuration.

    Premium Configurations Drive Carrier Allocations

    Buyer demand tilted heavily toward top-specification models during the opening reservation window. Chunghwa Telecom stated that 70 percent of surveyed subscribers targeted either the iPhone 18 Pro or the iPhone 18 Pro Max. Within that group, 45 percent chose the 512GB storage option. Taiwan Mobile reported that the iPhone 18 Pro Max alone accounted for roughly 50 percent of all new iPhone preorders placed through its myfone online retail channel.

    Shoppers also favored newly introduced finishes. Chunghwa Telecom noted that 46 percent of surveyed buyers selected Glacier, while 26 percent chose Burgundy. Burgundy emerged as the most requested colorway for Taiwan Mobile and Far EasTone, followed by Glacier. For the foldable iPhone Duo, Chunghwa Telecom recorded 60 percent demand for Star White, with the remaining 40 percent opting for Night Sky.

    Hardware Pricing Tests Regional Carrier Subsidies

    The sharp price jump tests consumer willingness to absorb higher upfront equipment costs on multi-year 5G service contracts. Taiwan serves as a key testing ground for East Asian smartphone demand, where carrier subsidies cushion high entry prices. Quick clearance of early allotments shows premium buyers remain price-inelastic. They purchased immediately, even as standard models pushed well past traditional retail thresholds.

    Component costs are also squeezing supply chain margins. Vendors passed advanced semiconductor and hinge engineering expenses directly onto retail price tags. Carriers must now manage device inventory financing without eroding retail margins. Replenishment speed poses the immediate risk. If early device allocations stay constrained, subscriber upgrade conversions could taper before the fourth-quarter holiday sales push.

    Launch Timelines Across Taiwan Outlets

    Apple formally unveiled the lineup earlier in the week. Far EasTone opened its official preorder channel at 8 p.m. On Saturday following several days of interest registration. Chunghwa Telecom and Taiwan Mobile activated bookings immediately after the product announcement.

    Physical deliveries will roll out in two separate phases across the island. Chunghwa Telecom, Taiwan Mobile, and Far EasTone outlets will start retail sales of the iPhone 18 Pro series at 8 a.m. On Sept. 18. Store inventory for the foldable iPhone Duo arrives on retail shelves on Oct. 23.

  • 3Coins Debuts in Taiwan with 370-Square-Metre Store in Taipei

    3Coins Debuts in Taiwan with 370-Square-Metre Store in Taipei

    Japanese variety store chain 3Coins has debuted in Taiwan with a 370-square-metre store in Taipei, following brand sales of 80.94 billion yen ($523 million) in the year ended February.

    Located inside Eslite Spectrum Wuchang in the Ximending retail district, the outlet stocks standard lifestyle lines alongside products tailored for local shoppers.

    The Franchise Model Behind the Launch

    Parent company PAL Group uses Hong Kong-based Yaichi Group as its master franchisee to take 3Coins outside Japan. For the Taiwan rollout, Yaichi partnered with FullSynergy New Retail, an e-commerce unit under telecom carrier Taiwan Mobile Group.

    Their joint model pairs physical department store space with a dedicated online store. FullSynergy handles local operations, digital marketing, and loyalty integration across Taiwan Mobile’s customer base to encourage repeat visits.

    Tapping Taipei’s Crowded Japanese Retail Market

    Taiwan offers a proven market for Japanese discount retailers, but competition in central Taipei is fierce. Established chains like Daiso, Don Don Donki, and Nitori already occupy prime sites across major transit corridors and shopping malls.

    Setting up in Ximending puts 3Coins in front of young shoppers and tourists. Connecting with Taiwan Mobile gives the brand immediate omnichannel reach that traditional brick-and-mortar imports often spend years building.

    PAL Group Builds on Hong Kong Momentum

    The Taipei opening follows 3Coins’ first overseas push into Hong Kong last year, where Yaichi also runs the store network. Founded in 1994, 3Coins sells homeware, kitchen goods, and small electronics priced around 300 yen in Japan.

    Variety retail remains PAL Group’s main engine. Division sales rose 14 per cent in the financial year ended February, easily outpacing the group’s legacy apparel business.

    Next, Yaichi and FullSynergy must scale the concept beyond the Ximending flagship into secondary shopping hubs across New Taipei, Taichung, and Kaohsiung.

  • Taiwan Mobile to offer enterprise IoT services

    Taiwan Mobile to offer enterprise IoT services

    Taiwan Mobile plans to offer enterprise IoT services in the Taiwanese market using the Cisco Jasper Control Center platform.

    The operator plans to offer plug-and-play IoT services that can be configured to provide analysis, automation and diagnostic intelligence.

    The company will offer services for any industry, with a particular focus on segments including connected cars, mobile payment, manufacturing, smart cities and public transport.

    “Enterprises throughout Taiwan are eager to deliver new, value-added IoT services to their customers,” Taiwan Mobile senior director of mobile marketing and IoT services Eddie Chan said.

    “Companies are increasingly focused on offering services that generate recurring revenue while improving the customer experience. Taiwan Mobile is excited to be at the forefront of enabling this transformation for businesses throughout Taiwan via the industry-leading Cisco Jasper IoT platform.”

    Cisco acquired US-based Jasper and its cloud-based IoT service platform for $1.4 billion in March, as part of efforts to gain a stronger foothold in the burgeoning new market segment.

    The Cisco Jasper Control Center offers real-time monitoring, management and control over IoT services, and is scalable to global implementations thanks to the company’s partnership with 30 global mobile operator groups representing more than 120 mobile networks worldwide.

  • Taiwan Mobile eyes investments in India, Indonesia

    Taiwan Mobile eyes investments in India, Indonesia

    Taiwan Mobile is considering investing in the telecoms markets of India and Indonesia due to their strong growth potential.

    At the operator’s annual general meeting, chairman Richard Tsai said the company is evaluating opportunities to enter the markets.

    While Tsai acknowledged that India’s overcrowded market has resulted in heavy price competition, he said that the large population is creating opportunities in segments including data transmission.

    The operator is evaluating the possibility of teaming up with operators in India to carve out a slice of the nascent 4G market in the nation.

    According to Tsai, the company has also been eyeing an entry into the e-commerce sector in Southeast Asia, with subsidiary momo.com preparing to explore the markets of the Philippines and Vietnam.

    Domestically Taiwan Mobile is focused on developing its third party payment business while kicking off an OTT content business. Taiwan Mobile has meanwhile set a target of lifting its 4G subscriber base to 5 million in 2017 from 3 million at the end of 2015.