Retail News CRM

Tag: talkies

  • Brand Studio Lifestyle Launches Flagship Store In Bangalore; Sets Target For 75 Outlets Across India

    Brand Studio Lifestyle Launches Flagship Store In Bangalore; Sets Target For 75 Outlets Across India

    Brand Studio Lifestyle recently announced the opening of a new flagship store for the brands Highlander and Tokyo Talkies. The store is located in the JP Nagar area of Bangalore, representing the 40th store of this kind in India.

    Expansion Plans

    The opening of this flagship store is part of Brand Studio Lifestyle’s ongoing efforts to increase its retail presence throughout the city. The company has set a target to open 75 exclusive stores across India by March of next year.

    The new store covers an area of 12,000 square feet, merging scale, design, and accessibility to provide an immersive and engaging retail experience for shoppers.

    Shyam S Prasad, CEO of Brand Studio Lifestyle, commented on the significance of the new store: “This flagship store serves as a massive platform to display the range of the latest trending styles we launch each month. Customers are given the chance to explore the best in international fashion within this expansive space and experience the range of fashionable items we have available.”

    Future Store Developments

    The company plans to use the JP Nagar location as a model for their future large-format stores in metropolitan cities.

    Brand Studio Lifestyle also intends to boost its retail visibility through shop-in-shop formats across 600 sale points in large format stores and multi-brand outlets.

    Commenting on the company’s future plans, Prasad said, “In the future, we are planning to have a mix of large flagship stores ranging from 8,000-12,000 square feet and mid-sized stores of about 2,000-3,000 square feet. Our recent store openings in the UAE are considerably large, demonstrating our aspirations for both national and international expansion.”

    Questions & Answers

    What is the size of the newly opened flagship store in JP Nagar?
    The new flagship store covers an expansive area of 12,000 square feet.

    What are Brand Studio Lifestyle’s expansion plans?
    The company aims to open 75 exclusive stores across India by next March and use the JP Nagar location as a model for future large-format stores in metropolitan cities. They also plan to expand retail visibility through shop-in-shop formats across 600 sale points.

    What sizes will future stores of Brand Studio Lifestyle likely be?
    The company intends to have a mix of large flagship stores ranging from 8,000-12,000 square feet and mid-sized stores spanning 2,000-3,000 square feet.

  • Indian Fashion Pioneer Brand Studio Lifestyle Expands Into Uae With Three Flagship Stores

    Indian Fashion Pioneer Brand Studio Lifestyle Expands Into Uae With Three Flagship Stores

    Brand Studio Lifestyle, the parent company of Indian fast-fashion labels Highlander and Tokyo Talkies, has expanded its operations into the Middle East with the launch of three flagship stores in the United Arab Emirates (UAE).

    Flagship Stores Launch in the UAE

    The new stores have been established in prominent shopping locations, including the BurJuman Mall in Dubai and the Sahara Centre and Mega Mall, both situated in Sharjah. The Sahara Centre location is the largest of the three, spanning an impressive 9,000 square feet, while the other two stores each occupy 5,000 square feet spaces.

    A Strategic Move into a Growing Market

    Shyam Prasad, the co-founder and CEO of Brand Studio Lifestyle, expressed his optimism about this international venture, stating that it closely aligns with the increasing demand for Indian fashion within the Middle East. He highlighted the company’s pioneering status in terms of exporting Indian fast fashion on a global scale, expressing hope that this move will inspire other domestic brands to explore international expansion.

    Future Expansion Plans

    The company also disclosed plans to further strengthen its presence in the region. By next year, Brand Studio Lifestyle aims to open an additional seven stores, as well as establish 600 shop-in-shop formats across various large-format and multi-brand outlets.

    Creating a Comprehensive Retail Experience

    Rapheal Lifestyle, the retail and consumer-facing subsidiary of the UAE-based Rapheal Group, has been instrumental in supporting the launch of these stores. The founder of Rapheal Pozholilparambil emphasized the significance of the launch. He explained that the objective is not simply to introduce new retail outlets, but to offer customers an affordable, accessible, and expressive lifestyle experience.

    Questions & Answers

    What is the significance of Brand Studio Lifestyle’s entry into the Middle East market?

    The company’s expansion into the Middle East aligns with the growing demand for Indian fashion in the region. This move also signifies the brand’s intent to internationalize Indian fast-fashion.

    Where are the new flagship stores located?

    The three flagship stores are located at the BurJuman Mall in Dubai, and the Sahara Centre and Mega Mall in Sharjah, UAE.

    What are the company’s future plans in the region?

    Brand Studio Lifestyle intends to expand its presence by opening seven more stores in the region by next year. The company also plans to establish 600 shop-in-shop formats across various large-format and multi-brand outlets.