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Tag: Tangerang

  • Singapore Builds Flight Simulation Center in Tangerang

    Singapore Builds Flight Simulation Center in Tangerang

    Singapore-based flight simulator provider SIM Aero Asia plans to build a flight simulator training center in Tangerang, Banten. The US$50 million (Rp666.6 billion) project is expected to start operating next year.

    SIM Aero Asia business development officer Alex Teoh said the Indonesian aviation industry’s growth rate is currently among the most rapid in Asia. He said this creates an opportunity for SIM Aero Asia to its business in Indonesia.

    “We have received the permit from the Investment Coordinating Board (BKPM). Through our subsidiary SIM Aero Indonesia we are ready to rent airline simulator equipment to Indonesian airlines,” he said in Jakarta, Wednesday, August 24.

    Teoh said Indonesia’s need for flight simulation devices will increase, especially since a number of domestic airlines are raising the number of their fleet to meet the rising demand for air transport services.

    Alex is confident SIM Aero optimistic Indonesia can contribute to the development of the Indonesian aviation industry by providing aviation training with international standards.

    Alex said his company plans to provide three simulation equipment; one A320 flight simulator and two helicopter simulators. The rent is around US$400 per hour for the A320 and US$800 for a helicopter simulation.

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  • Caffe Bene Opens 4th Indonesian Branch in Aeon Mall in Tangerang

    Caffe Bene Opens 4th Indonesian Branch in Aeon Mall in Tangerang

    Caffe Bene, a South Korean coffee franchise, is accelerating its marketing in Southeast Asia. The company has opened its fourth branch in the Aeon Mall in Tangerang City, the company said on July 15. The city is near Jakarta, the capital of Indonesia, the country that produces the largest amount of coffee in Asia.

    Caffe Bene’s Aeon Mall café is on the first floor of the Aeon Mall shopping center, a new fixture of Tangerang City. The café has 108 seats in the area of 280 m2, 52 seats of which are in the outdoor terrace in front of the entrance of the shopping mall.

    Tangerang City is a “new city,” which attracts many local people on the weekend. The city is also a middle class residential area. The Indonesia Convention Exhibition (ICE) is nearby as well, giving the area a lot of floating population. The ICE hosts various fair events as well as the performances of overseas musicians, including Korean pop stars like Big Bang.  The city also has commercial areas around the Swiss German University and Prasetiya Mulya Business School, which may bring steady profits throughout the year.

    In addition, Caffe Bene has a new menu, having studied local customers while enhancing its competence attributed to “South Korean café culture.” The company released “K-Coffee,” which is a reinterpreted version of South Korean sweet coffee. The company also provides “frappenos” made of ground ice, as well as hot beverages.

    Moreover, considering the local food culture where people have meals and deserts at once, Caffe Bene has developed an affordable meal menu that includes pasta and pizza at around 6000 to 7000 won. The company has also developed new foods made with kimchi, which are adjusted for the local taste.

    Caffe Bene has now entered 11 overseas markets across North America, Asia, and the Middle East. The company has 40 shops in the United States, and recently opened a 7th shop in Malaysia, and 8th and 9th shops in Mongolia, developing its brand in Southeast and Central Asia.

    An official of Caffe Bene said that the company’s marketing strategy is localization, while emphasizing its own competence and South Korean café culture.  The Aeon Mall branch of Caffe Bene will brand itself as a South Korean style café providing a menu tailored for the local taste, the official said. The company will also provide events and additional services to attract customers.

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  • Matahari unveils new upmarket grocery format

    Matahari unveils new upmarket grocery format

    Indonesia’s PT Matahari Putra Prima has opened the primary of a brand new upmarket grocery retail retailer format.

    The multi-format trendy retailer, which operates Hypermart, Foodmart and Boston Well being & Magnificence chains, has branded its new supply Foodmart Primo. The shop, situated on the new MaxxBox Lippo Village in Karawaci, Tangerang, opened final Friday.

    The creation of the Foodmart Primo idea is predicated on the corporate’s persevering with remark and analytical research on Indonesian buying tendencies, displaying an upward development of center class consumption all through the area.

    Foodmart Primo can be positioned strategically in key areas in a number of metropolitan Indonesia cities.

    Matahari says Foodmart Primo clients will expertise trendy grocery store format enhancements associated to retailer format and atmosphere in addition to product choices with a better give attention to offering a extra pleasurable buying expertise, high quality premium merchandise and comfort.

    Director of Foodmart Operations, Dave Rao stated: “With the opening of MaxxBox, we’ve got the chance to open our first “upmarket” retailer beneath the Foodmart Primo model. Primo means high-quality.

    “Foodmart Primo is a professionally designed an upmarket retailer with further options comparable to able to eat part, “boutique” bakery and wine station underneath one roof. The grocery store gives a excessive degree of native and imported items to serve the rising worldwide group in Lippo Village,” stated Rao.

    “A variety of native, imported vegatables and fruits can be found every day along with a wide selection of beef, poultry, seafood and delicatessen.”

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