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Tag: tasmania

  • Cape Grim Water: From Market Leader to Liquidation – The Rise and Fall of Tasmania’s Premium Water Brand

    Cape Grim Water: From Market Leader to Liquidation – The Rise and Fall of Tasmania’s Premium Water Brand

    After nearly three decades of operation, the Cape Grim Water Company has fallen into administration. Jason Tang and Ozem Kassem from KPT Restructuring have been assigned as administrators for the company.

    The water bottling business was established in 1998. It capitalized on the pristine rainwater from northwest Tasmania, branding its product as the “world’s cleanest water”. The company strategically marketed its product to high-end hospitality and export sectors, emphasizing its unique rainwater harvesting process that ensures the water is captured before touching the ground.

    In its heyday, Cape Grim Water had secured a supply partnership with the airline, Qantas, further validating its premium product status. Along with its successful water business, the company had launched the Cape Grim 666 Vodka in 2008, a product that also utilized the region’s rainwater.

    However, Qantas ended its contract with Cape Grim Water in 2005. The discontinued partnership left the company with a surplus of stock that it couldn’t sell. This led then-director Doug Halley to attempt selling the surplus to acquaintances at a cut-rate price.

    The Cape Grim Water Company ceased trading in early 2021. By July 2024, its water bottling operations were liquidated. Despite these setbacks, Aqua Sano continued to be the main distributor of Cape Grim Water across all mainland Australian states and territories.

    In an update provided by Aqua Sano in October of last year, it was indicated that the chances of Cape Grim Water resuming operations were slim. Despite this, Aqua Sano expressed their regret for the inconvenience caused to their customers and voiced their hope to supply Cape Grim Water again in the future.

    The first meeting of the company’s creditors will be held on January 19. During the meeting, attendees will decide whether to appoint a committee of inspection.

    Questions & Answers

    What is the Cape Grim Water Company?
    The Cape Grim Water Company is an Australian business that bottles and sells rainwater from northwest Tasmania, marketing it as the “world’s cleanest water”.

    When did Cape Grim Water cease trading?
    The Cape Grim Water Company ceased trading in early 2021 and its water bottling operations were liquidated by July 2024.

    What will happen at the meeting of creditors on January 19?
    The creditors of Cape Grim Water will meet to decide whether to appoint a committee of inspection.

  • Pure Foods Tasmania Chills Out: Sweeps Up Elato Ice Cream to Expand Frozen Dessert Empire

    Pure Foods Tasmania Chills Out: Sweeps Up Elato Ice Cream to Expand Frozen Dessert Empire

    Pure Foods Tasmania (PFT) has strategically broadened its stock of frozen dessert offerings by securing ownership of Elato Ice Cream.

    Implications of the Acquisition

    With this acquisition, PFT gains full ownership of all the intellectual property and brand assets associated with Elato Ice Cream. This encompasses recipes, formulations, and distribution arrangements. The aim behind this move is to lay the groundwork for a dedicated Ice Cream Division within the company.

    This new division is planned to be an amalgamation of Elato Ice Cream and PFT’s existing frozen dessert enterprise, The Cashew Creamery. It will offer consumers a wide variety of both dairy-based and plant-based ice cream products.

    New Leadership

    As part of the agreement, the founder of Elato Ice Cream, Roz Kaldor‑Aroni, has been named General Manager of the newly-formed division. She will be responsible for supervising product development, manufacturing processes, and sales growth strategies.

    On the acquisition, Kaldor-Aroni remarked, “Witnessing Elato being acquired after only four years in the market stands testament to the fact that award-winning products, which emphasize innovation and community support, hold immense appeal not just to ice cream aficionados but also to like-minded innovators such as PFT.”

    About Elato Ice Cream

    Elato Ice Cream was established with a dual mission to fight global hunger and to reduce food waste. The brand is distinctive for its authentic texture, reduced sugar content, and omission of artificial additives.

    Elato Ice Cream is available for purchase at select Woolworths Supermarkets, Woolworths Metro stores, and independent retailers. It has been the recipient of numerous awards since its inception.

    Questions & Answers

    What does the acquisition of Elato Ice Cream by Pure Foods Tasmania entail?
    The acquisition implies that PFT now owns all intellectual properties and brand assets of Elato Ice Cream. It intends to use this acquisition to establish a dedicated Ice Cream Division.

    What is the role of Roz Kaldor-Aroni in the new setup?
    Roz Kaldor-Aroni, the founder of Elato Ice Cream, will serve as the General Manager of the new division. She will oversee product development, manufacturing, and sales growth strategies.

    What differentiates Elato Ice Cream from other brands?
    Elato Ice Cream stands out due to its authentic texture, lower sugar content, and absence of artificial additives. It was founded with a mission to combat global hunger and minimize food waste.

  • Boag’s Brewery tours to continue in Launceston thanks to state government funding

    Boag’s Brewery tours to continue in Launceston thanks to state government funding

    Tours of one of Australia’s oldest breweries — which were set to end in a few days — have been saved at the 11th hour after James Boag’s Brewery received funding from the Tasmanian government to keep them running.

    The Tasmanian government will provide $1 million to keep the Launceston brewery’s visitor centre open.

    As part of the deal, any Tasmanian with a current driver’s licence can get free tours for the next 12 months.

    Lion Australia, which owns Boag’s, announced last week that it would close the visitor centre, citing declining beer consumption, rising costs and the impact of COVID-19 as the reasons why.

    Boag’s Brewery director Nathan Calman said the government funding announcement was a win-win for the Launceston community.

    “The proposal to close the visitor centre and tours was not put forward lightly, but as a response to the significant cost pressures we are facing across our business,” Mr Calman said.

    “The response — an outpouring of immense passion for the continuation of our brewery tours and visitor centre experience — reminded us of just how integral Boag’s is to Launceston.

    Mr Calman said there had been no expectation that the government would provide support to keep the tours operating.

    “This package will help us continue to provide a great tour experience at the Boag’s visitor centre, while we work with the government and other stakeholders to address some of the long-term cost pressures our manufacturing business continues to face,” he said.

    The continued operation of the centre will also save 12 jobs.

    Premier Jeremy Rockliff, who called on Lion to reconsider its initial decision, said the funding would be used to “expand and enhance the tourist attraction”.

    “It’s not only a local cultural icon but a vital part of the local northern economy attracting thousands of visitors a year,” Mr Rockliff said.

    “The unique experience it offers has been a significant drawcard for Launceston for decades, with the benefits flowing to other businesses in the region and across the state.”

    The funding will also be used for a marketing strategy, to promote the tour to interstate travellers.

    Launceston Mayor Danny Gibson said that he was delighted the decision to close the visitor centre had been reversed.

    “We’re thrilled that such a vital component of our visitor economy has been reinstated, not only to the same level but [also with] commitment to expand it.

    “We know that the visitor centre and the tours are consistently ranked highly by visitors to Launceston.”

  • Marley Spoon brings first meal kit service to Tasmania

    Marley Spoon brings first meal kit service to Tasmania

    Marley Spoon launched its meal kit service in Tasmania on Wednesday, making it the first service of its kind available on the Australian island state.

    The delivery service will initially cover the greater Hobart and Launceston areas, but Marley Spoon said it will expand to more locations throughout the state in the near future.

    “Tasmania is known as one of Australia’s premier food destinations, but now locals can benefit from having some of the best products delivered straight to their doors,” Marley Spoon Australia managing director and co-founder Rolf Weber said on Wednesday.

    “We’re excited to bring stress-free, delicious and sustainable cooking to even more Aussie households.”

    Woolworths announced a strategic partnership with the meal kit company last month, along with a $30.05 million investment.

    The meal kit service launched in Australia in 2015 and is available nationally. Customers in Tasmania can pre-order their boxes from today, with the first deliveries to take place on August 5.

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