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Tag: TAT

  • Visa and TAT launch festive campaign with great rewards for tourists

    Visa and TAT launch festive campaign with great rewards for tourists

    Suripong Tantiyanon (left), Visa Country Manager, Thailand and Noppadon Pakprot (right), Deputy Governor for Tourism Product and Business, Tourism Authority of Thailand (TAT), launch Thailand Spectacular Year End 2016, aiming to boost inbound tourist spending during the festive seasons.

    The joint promotional campaign rewards non-Thai Visa cardholders with special privileges and complimentary gifts when they spend at 14 shopping complexes throughout Bangkok, from now until January 31, 2017. TAT forecast that more than 375,000 tourists will visit Thailand during the four-day New Year period, generating more than THB 5.5 billion of revenue for the country, a 12-percent increase from the same period last year.

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  • Dress Thai for a discount

    Dress Thai for a discount

    Shoppers in Thailand could later this year earn extra discounts if they shop in Thai national costume.

    The Tourism Authority of Thailand is planning a promotion to reward both Thais and tourists who dress Thai with discounts of up to 80 per cent.

    It believes the novel promotion will not only encourage shopping and raise awareness of the mid-year Amazing Thailand Grand Sale , but help broaden recognition and appreciation of traditional Thai clothing.

    TAT says the plan is to boost awareness of “Thainess”.

    Sugree Sithivanich, TAT’s deputy governor for marketing communications, said the authority still expects tourism growth during the traditional mid-year low season .

    It plans to work with large shopping malls across the nation in a campaign to create awareness of this year’s tourism marketing theme: “2015 Discover Thainess”.

    He said the campaign would be implemented during the Amazing Thailand Grand Sale which runs from June to September.

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