Finance Minister Suahasil Nazara confirmed on Friday that collecting income tax from merchants selling through online platforms is necessary to create fairer competition between digital sellers and conventional brick-and-mortar retailers.
The policy applies an Article 22 income tax rate of 0.5% on domestic merchants’ sales turnover, governed by Finance Minister Regulation No. 37 of 2025. The Finance Ministry began consolidating transaction revenue data in November 2026, with the first figures scheduled for release in December.
Under the framework, the government designated four major e-commerce platforms, Shopee, Tokopedia, Lazada and Blibli, to collect, remit and report the levy on behalf of sellers operating across their digital marketplaces.
Marketplace Tax Collection
The measure introduces no new levy, shifting collection instead to marketplace operators for income tax that merchants previously handled independently. Individual merchants generating annual turnover of up to Rp 500 million ($27,400) are exempt from marketplace tax collection, provided they fulfill formal criteria, including submitting a declaration of their turnover.
Suahasil stressed that commercial enterprises across differing distribution channels require comparable treatment under fiscal rules, whether trading across digital storefronts or physical premises.
“The taxation of e-commerce is intended to improve the level playing field, even though the tax rate for online merchants is lower,” Suahasil told a press conference in Jakarta.
“The new e-commerce tax policy is beginning to be reflected in consolidated data this November, and the figures will be reported next month,” Suahasil said.
Separate Tax on Foreign Digital Services
Suahasil noted that income tax withheld from domestic online traders remains distinct from value-added tax levied on offshore digital goods and services. Cross-border digital transactions, including video streaming platform subscriptions, have yielded Rp 14 trillion ($768.7 million) in VAT revenue.
Both tax collection tracks reflect state initiatives aimed at strengthening fiscal compliance across the digital economy, encompassing internal merchant sales and cross-border digital services.







