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Tag: TCL Electronics

  • TCL Opens Industrial Museum in Huizhou to Mark 45 Years in Hardware

    TCL Opens Industrial Museum in Huizhou to Mark 45 Years in Hardware

    TCL opened its new Industrial Museum in Huizhou on Monday, celebrating 45 years since its establishment as a local electronics maker in 1981. The facility shows the company’s evolution from a domestic magnetic tape workshop to an international consumer tech and display hardware manufacturer.

    The installation documents four and a half decades of factory automation, semiconductor display engineering, and overseas expansion.

    From Magnetic Tapes to Global Displays

    Founded as TTK Home Appliances Co., the company began by manufacturing cassette tapes before shifting into landline telephones, television sets, and mobile handsets. Today, the group operates across two listed entities, TCL Technology and TCL Electronics, spanning display panels, photovoltaics, and smart home appliances.

    Exhibits at the new museum track key shifts in manufacturing capability. These include the development of early cathode-ray tube televisions through to modern Mini-LED panels and automated fabrication facilities.

    Industrial Heritage and Corporate Strategy

    Corporate museums in China increasingly serve as public relations anchors for industrial conglomerates seeking to demonstrate domestic supply chain maturity. By establishing a dedicated site in its home base of Huizhou, TCL mirrors moves by Japanese and South Korean hardware giants that built legacy centers to project technical longevity to enterprise clients and government partners.

    For supply chain partners and component buyers, the facility highlights how vertically integrated Chinese panel production has become. TCL’s panel subsidiary, TCL CSOT, now supplies display modules to global television and monitor brands, competing directly with BOE Technology and LG Display.

    Display Capacity and Panel Investments

    The 45-year milestone follows aggressive expansion across high-generation display lines over the past decade. TCL CSOT invested heavily in 8.5-generation and 11-generation liquid crystal display lines in Shenzhen and Wuhan to capture share in large-screen home televisions and commercial monitors.

    That panel footprint allowed the company to secure lower manufacturing costs for its branded televisions in key export markets across North America, Europe, and Southeast Asia. Rivals such as Hisense and Skyworth have taken alternative routes by purchasing panels externally while focusing capital on retail distribution and branding.

    Next Steps on Next-Gen Displays

    Operational attention now shifts to the commercial output of printed OLED panels and advanced Mini-LED backlighting modules across the group’s production lines. TCL CSOT continues to run pilot validation for inkjet-printed OLED screens, with commercial yield rates remaining the key performance benchmark to watch through the next production cycle.

  • TCL Electronics pictures broader appliances market beyond TVs in Thailand

    TCL Electronics pictures broader appliances market beyond TVs in Thailand

    TCL Electronics, a Chinese electrical appliance manufacturer that sells televisions in Thailand, is considering expanding its product range in the country. The company is conducting a market study that may pave the way for it to sell other home appliance products, including air-conditioners, refrigerators, and washing machines. Such a move would reduce TCL’s reliance on only one product line in the Thai market.

    Thailand’s overall consumer electronic market dropped 3 per cent year on year to Bt34.5 billion in the first 11 months of last year. Sales of flat-screen and plasma televisions dropped slumped by 8 per cent |over the period to about Bt23.3 billion.

    In contrast, overall sales of home appliance products, such as refrigerators, air-conditioners, and washing machines, increased by 6 per cent to Bt54 billion in the first 11 months of 2016.

    Sandy Zhou, head of marketing at TCL Electronics (Thailand), said TCL Thailand was keen to add a broader range of electrical appliances to its offerings in Thailand, meeting rising consumer demand in the segment. The strategy also would help TCL to improve its operational efficiency and lower management risk.

    She said that TCL Thailand achieved sales of Bt2.5 billion last year, maintaining its position as a top-three TV player in Thailand with 8 per cent market share.

    Zhou said TCL’s main income is derived from products such as Smart TV and QUHD TV, which cover the mid to premium ends of the market. TCL’s customer base can be categorised as 45 per cent in Bangkok, with 55 per cent in the rest of the country.

    “TCL Thailand expects to increase our market share in the local TV market to 10 per cent or approximately 300,000 units (Bt3.2 billion in sales value) this year. For other home appliances, our products will be launched on the market in the third and fourth quarters of this year,” she said.

    “We however have no plan to set up a manufacturing facility for our consumer electronic and home appliance products in Thailand at this moment,” said Zhou.

    TCL Thailand has been established in Thailand for more than 13 years, building up a brand loyalty and good teamwork in its workforce.

    “For this year, our strategy is to expand our sales channels domestically. We plan to increase the number of our dealers here by 30 per cent, and by 15 per cent for the number of modern retail stores. We also plan to adjust the image of our existing 100 showrooms in the Kingdom to be under the ‘Creative Life’ concept,” she said.

    Zhou said that TCL had 75,000 employees throughout Asia, the Americas, Europe and Oceania, with sales organisations in more than 80 countries and regions, and 23 research institutions and 21 manufacturing and processing bases worldwide.

    “TCL Thailand will focus on Thailand only. TCL Group also has offices in the Philippines, Vietnam and Indonesia,” she added.

    TCL Thailand pursues its business with customer- and product-oriented strategies. Core strategies include a focus on brand awareness and price performance through maximising product value and performance efficiency.

    Wannapong Tawara, associate director of GFK Retail and Technology, a market research company in Thailand, said Thailand’s TV market value in 2017 should be similar to that of 2016, considering consumers are still cautious on discretionary spending.

    However, electrical appliances including TVs that are designed to be connected with other applications appeared to be in high demand, tapping into new consumer lifestyles, Wannapong said. With this in mind, electric appliance makers should consider introducing a variety of products that offer complex entertainment and service options and are well priced and easy to use, while coming with good after-sales service.

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