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Tag: teas

  • Haiver Spirits introduces two brewed hard teas

    Haiver Spirits introduces two brewed hard teas

    Haiver Spirits, a renowned vodka brand, has broken new ground in the beverage market, venturing into the ready-to-drink category with the introduction of its first-ever brewed hard teas. This innovative offering marks a significant expansion for the brand, which is well-known for its vodka.

    The Inspiration behind the Brewed Hard Teas

    Matthew Anastassiou, the founder of Haiver Spirits, explained that the motivation behind the creation of these brewed hard teas was his enduring love for iced tea. He had a vision to craft a spirited variation of the classic drink that retained its refreshing essence, while adding a unique twist.

    The drinks are lightly carbonated, a feature that Anastassiou says helps to retain the original flavor of the drink, just as he intended.

    Production and Unique Features

    The hard tea range is produced in Victoria, utilizing Haiver Spirits’ proprietary vacuum distillation techniques. A key characteristic of the range is its infusion with fresh fruits, which lends an element of vibrancy to the two debut flavors – ‘Summer Peach’ and ‘Tropical’.

    In a departure from the traditional blending of tea with spirits, Anastassiou took an innovative approach for the hard tea range. He brewed the beverages on a beer base, a strategic move aimed at giving the product a smooth, full-bodied mouthfeel that closely resembled real iced tea. He described the end product as “crisp and refreshing”.

    Product Availability

    With an alcohol content of 4.5 per cent ABV, the hard tea range is conveniently packaged in 330ml cans. The retail price commences at $26 for a four-pack.

    Questions & Answers

    What inspired the creation of Haiver Spirits’ hard tea range?
    Matthew Anastassiou, the founder of Haiver Spirits, was inspired by his love for iced tea. He wanted to create a boozy version that retained the refreshing quality of classic iced tea while adding a unique edge.

    How does Haiver Spirits’ hard tea range differ from traditional tea-infused spirits?
    Rather than blending tea with spirits, Anastassiou chose to brew the beverages on a beer base. This innovative approach gives the product a smooth, full-bodied mouthfeel that closely resembles real iced tea.

    What is the alcohol content and packaging of the hard tea range?
    The hard tea range has an alcohol content of 4.5 per cent ABV and is available in 330ml cans.

  • Marc Busain Assumes Ceo Role At Lipton Teas: A Strategic Move For Growth

    Marc Busain Assumes Ceo Role At Lipton Teas: A Strategic Move For Growth

    Marc Busain has officially assumed the role of Chief Executive Officer (CEO) for Lipton Teas and Infusions, effective from October 1. He takes over from Pierre Laubies, who served in the position for one year before returning to his duties on the company’s supervisory board.

    Marc Busain’s New Role

    Busain’s appointment comes with high expectations and excitement, as he said, “Tea, in all its varied forms, is an exciting growth category and I look forward to working with the talented team at Lipton Teas and Infusions to ensure there’s a tea for everyone.”

    Busain brings with him a massive wealth of experience in the consumer goods sector. He spent the majority of his professional career at Heineken, starting as a member of the finance team in 1995. Over years of dedicated service, he ascended into several leadership positions spanning Europe, Africa, and the Americas.

    Busain’s commitment and leadership ability led him to join Heineken’s global executive team as the President for the Americas in 2015.

    Leadership Confidence in Busain

    Jean-Remy Roussel, the current chair of the supervisory board, praises Busain’s appointment as a strategic move for the company. “Marc has tremendous global experience in the consumer packaged goods sector and a track record of consistently delivering growth,” Roussel commented. “With his strong commercial acumen and leadership, I have every confidence that the world’s leading tea business is in good hands.”

    Busain’s appointment signifies a strategic move for Lipton Teas and Infusions. His broad experience and proven track record in the consumer packaged goods sector are seen as assets that will steer the company towards its growth goals.

    Questions & Answers

    Who is the new CEO of Lipton Teas and Infusions?
    Marc Busain has been appointed as the new CEO of Lipton Teas and Infusions, effective from October 1.

    Who did Marc Busain replace as CEO of Lipton Teas and Infusions?
    Busain replaced Pierre Laubies, who served as CEO for a year before returning to his duties on the company’s supervisory board.

    What experience does Marc Busain bring to his new role as CEO of Lipton Teas and Infusions?
    Busain brings a wealth of global experience in the consumer packaged goods sector, having spent most of his career at Heineken. He held several leadership roles across Europe, Africa, and the Americas, and served as the President for the Americas in Heineken’s global executive team in 2015.