Tag: tennis

  • Lacoste launching shoppable TV during Tennis – French Open

    Lacoste launching shoppable TV during Tennis – French Open

    French fashion retailer Lacoste will give viewers of the 2019 French Open an opportunity to purchase its products during the first NBC televised match of the brand’s ambassador Novak Djokovic.

    NBCUniversal will launch its shoppable TV experience with Lacoste during the French Open from Roland-Garros, giving viewers a chance to shop the Lacoste X Novak Djokovic Collection in real time through “on-air shoppable moments”.

    Viewers will have the opportunity to purchase the products alongside NBCUniversal stories, shows and sporting events.

    According to NBCUniversal, this is the first time this technology will be used on national television to activate direct sales, combining the scale and reach of television and the ease of e-commerce to reinvent the commerce experience.

    Throughout Djokovic’s televised matches, NBC Sports will alert viewers to hold their phone cameras up to the screen during an “On-Air Shoppable Moment” to purchase pieces from the Lacoste X Novak Djokovic Collection.

    The shopper will then be taken directly to www.lacoste.com to complete the purchase. Djokovic will wear two statement outfits – one in bright orange and one in black and white, which will be available through ShoppableTV alongside other pieces in the collection.

    “For the first time ever fans can shop the Lacoste X Novak Djokovic Collection while watching him play in real time,” said Josh Feldman, executive vice president, head of Marketing and Advertising Creative, NBCUniversal.

    “And this is just the beginning. ShoppableTV will revolutionise the way millions of viewers will watch television and purchase the brands they love across the entire NBCUniversal portfolio.”

    NBC will have live coverage of the 2019 French Open from Roland-Garros this weekend.

  • EleVen by Venus Williams makes Asian debut

    EleVen by Venus Williams makes Asian debut

    Athletic apparel line EleVen by Venus Williams has partnered with luxury department store Lane Crawford for an exclusive capsule collection.

    It is an eight-piece line of elevated sportswear, all items featuring a quick-dry performance fibre with breathability. It is all white as a nod to Venus Williams’ tennis background, and was created to empower women to express their individuality with confidence while exercising.

    Available exclusively in Asia, it can be found at Lane Crawford online, or in the Hong Kong, Beijing and Shanghai stores. It is the brand’s debut in the Asian market.

  • Lee Gardens Unveils Hong Kong’s First Floor-Less “Tennis in the Air”

    Lee Gardens Unveils Hong Kong’s First Floor-Less “Tennis in the Air”

    As the official shopping mall partner of the Hong Kong Tennis Open 2016, the entire Lee Gardens is transforming into Hong Kong’s Coolest Tennis Court from 30 September to 16 October. Throughout this period, you will have the opportunity to experience an exciting array of tennis-related activities and kick off your start to a healthier and active lifestyle. Thanks to the joint efforts of Lee Gardens and its merchants, over HK$1,000,000 worth of prizes are up for grabs!

    Lee Gardens (including Hysan Place, Lee Garden One – Six, 25 Lan Fong Road, Lee Theatre, Leighton, I.T Hysan One) is dedicated to providing the best work-life balance in town.

    Air Tennis Mobile Game – Swing and Win (27 September – 16 October)

    Warm up with the Air Tennis Mobile Game, where you can use your cell phone to “serve” a tennis ball and try to hit prize targets. Successful hits will help win instant reward e-coupons for exciting gifts or shopping discounts or tickets for the VR 360 Tennis in the Air, or. You can play the game at airtennis.leegardens.com.hk.

    VR 360 Tennis in the Air – Be the First to Play a Match Mid-Air, High Above Victoria Harbour (30 September – 16 October)

    With the assistance of a VR headset and two hand-held controllers, this game will “transport” you from the 1/F Atrium of Hysan Place to a tennis court high in the skies above Victoria Harbour. With 360º views of Hong Kong’s beautiful scenery during the day, an intoxicating night view after 6pm, and the sound of a gentle breeze in the background, you and your opponent will experience a thrilling simulated game of “tennis in the air”. You can enjoy this VR experience either by using a prize ticket or upon spending HK$100 at Lee Gardens.

    Bounce for Tennis – Create Fun Mementos and Contribute to Children’s Sports Education (30 September – 16 October)

    Lee Gardens invites you to create mementos of your experience by uploading a photo and designing your own personalised tennis ball via the airtennis.leegardens.com.hk. For HK$50, you can print out your customised tennis ball at the Lee Theatre. The proceeds of the Bounce for Tennis programme will benefit the Hong Kong Tennis Association, a non-governmental organisation and organiser of the Hong Kong Tennis Open, to help support their initiative to popularise sports education in under-resourced districts by teaching local children to play tennis.

    Special Tennis-Themed Food and Drinks – Enjoy the Tournament as a Foodie (30 September – 16 October)

    During this event, many of Lee Gardens’ exciting dining venues, including Shelter Italian Bar & Restaurant, Wired Café, Seasons, Smile Yoghurt and Habitu, will be serving up tennis-themed delights for their visitors.

    Fan Zone – Cheers for the Climax (15 – 16 October)

    Besides enjoying the live matches at Victoria Park Tennis Stadium, tennis fans can make their way over to a specially designated Fan Zone on Pak Sha Road to take part in live-streamed matches, extending the excitement from the Tennis Stadium to “The Coolest Tennis Court” in Causeway Bay. Organised by Hong Kong Tennis Association and supported Wan Chai District Council’s Cultural and Leisure Services Committee, as well as by  Lee Gardens Association, the fan zone will be open to the public during the Semi Finals and Finals of the tournament, which will take place on 15 and 16 October.

    Instant Rewards

    Lee Gardens has joined hands with its merchants to give out coupons and gifts valued at more than HK$1,000,000, including a Fila gift set (value over HK$1,800), UNIQLO gift set (value HK$1,000), Pressed Juice One Day Cleanse (value HK$550) and more. Rewards are available for all players, so come down to Lee Gardens and have fun playing!

    FILA Exclusive Pop-up Store

    FILA will set up a Pop-up store decorated as a container house exclusively for the event, displaying its distinguished history of tennis culture since 1911. You can appreciate the precious Settanta Polo T-shirt co-designed by FILA and Wallpaper saluting Björn Borg, one of the greatest tennis athletes from 1970s to 1980s. Printed between every stripe on the Polo T-shirt is the score of his champion matches. Various pieceis of other tennis apparel are also available in the exclusive Pop-up store.