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Tag: tequila

  • El Toro Unveils Pocket Cocktails: Portable, Premium, And Playfully Packaged

    El Toro Unveils Pocket Cocktails: Portable, Premium, And Playfully Packaged

    El Toro Tequila, a revered liquor brand, has recently unveiled a new line of compact, ready-to-drink cocktails, ingeniously designed to fit conveniently into a pocket. This innovative creation, aptly named ‘Pocket Cocktails’, offers a simple, portable, and engaging option for alcohol consumers on the move.

    The Pocket Cocktails line currently encompasses two distinct flavors. The first being ‘Emergency Margarita’, which is a classic margarita mix, while the second, ‘Pocket Paloma’, marries the flavors of blanco tequila and Bickford’s grapefruit cordial into a delightful blend.

    Michael Newbold, the Senior Brand Manager at Vok Beverages, emphasized their intent to simplify the cocktail-making process for the public. He suggested unconventional yet feasible alternatives for cocktail shakers, such as ice combined with a used mason jar or protein shaker, specifically for the Emergency Margarita.

    Even though the Pocket Cocktails’ packaging may denote a fun and light-hearted approach, Newbold reiterated their commitment to quality, stressing that these beverages are created with premium ingredients and meticulous craftsmanship. He underscored the seriousness with which they approach their drinks, despite their playful appearance.

    The innovative El Toro Pocket Cocktails are retailing for an RRP of $15 each and can be found at Dan Murphy’s stores across the country and selected BWS outlets.

    Questions & Answers

    What is the concept behind El Toro’s Pocket Cocktails?
    The Pocket Cocktails are designed as a fun, easy, and portable alternative for drinkers on the go.

    What flavors are currently available in the Pocket Cocktails range?
    The range currently offers two flavors, namely ‘Emergency Margarita’, a classic margarita mix, and ‘Pocket Paloma’, a blend of blanco tequila and Bickford’s grapefruit cordial.

    How can the Emergency Margarita be prepared without a cocktail shaker?
    If a cocktail shaker is not available, alternatives such as a mason jar or protein shaker filled with ice can be used instead.

  • El Toro Expands Portfolio With Innovative Coconut Tequila: A Unique Blend Of Agave And Tropical Flavors

    El Toro Expands Portfolio With Innovative Coconut Tequila: A Unique Blend Of Agave And Tropical Flavors

    El Toro has broadened its range of offerings with the introduction of its newest product, Coconut Tequila. This innovative blend marries the robust agave notes inherent in tequila with the smooth sweetness of coconut.

    This new spirit is characterized by its creamy, tropical, and toasted scent profiles. It beautifully balances the distinctive agave and coconut flavors, enhanced further by hints of citrus and a subtle hint of warmth.

    Eloise Penny, brand manager at Vok Beverages, expressed that Australians have a well-established fondness for coconut flavors. By combining this familiar taste with tequila, El Toro provides venues and bottle shops with a unique and premium option. This versatile spirit can be enjoyed neat, over ice, or as part of a mixed drink.

    The El Toro Coconut Tequila is offered at 35 percent Alcohol By Volume (ABV), packaged in a 700 ml bottle with a recommended retail price of $70. It is available for purchase across the nation via El Toro and Sippify.

    Questions & Answers

    What is unique about El Toro’s new Coconut Tequila?
    The Coconut Tequila from El Toro is a unique blend that combines the robust agave notes inherent in tequila with the smooth sweetness of coconut.

    How can El Toro’s Coconut Tequila be consumed?
    El Toro’s Coconut Tequila is a versatile spirit that can be enjoyed neat, over ice, or as part of a mixed drink.

    Where can consumers purchase El Toro’s Coconut Tequila?
    El Toro’s Coconut Tequila is available for purchase across the nation via El Toro and Sippify.

  • Delgados Tequila Soda teams up with UFC

    Delgados Tequila Soda teams up with UFC

    UFC, the world’s premier mixed martial arts organization, today announced Delgados Tequila Soda as the Official Tequila Soda of UFC in Australia and New Zealand.

    The partnership will comprise of year-round activity across Australia and New Zealand, including live event integration at two UFC events in the region and VIP Sweepstakes featuring highly in-demand tickets to UFC 284: MAKHACHEV vs. VOLKANOVSKI as well as UFC event viewing parties.

    “We are absolutely delighted to welcome Australia’s Tequila Soda pioneers Delgados into the UFC fold as the Official Tequila Soda of UFC across Australia and New Zealand,” said Nick Smith, Vice President of Global Partnerships, UFC. “This partnership has culture and lifestyle at its core, and we cannot wait to introduce our fans to this refreshing drop and the ‘Sin Problemas’ ethos.”

    Brought to you by Superdrop, Delgados Tequila Soda has pioneered the Tequila Soda category in Australia. It combines Mexico’s finest blue agave tequila, soda water, and natural ingredients.

    The young tequila brand aims to transport tequila lovers to the ultimate Mexican getaway, bringing the 60s retro vacation vibes right into the palm of your hand.

    “We are thrilled to partner with the cultural juggernaut that is UFC, and we’re beyond excited to introduce their loyal fans to our delicious and refreshing tequila ready-to-drink beverage, Delgados Tequila Soda,” said Ewen Pettit, Director, Superdrop.

    “Just like our product, UFC is as real as it gets. We have a full calendar of events, activations and promotions that will truly connect with our drinkers and UFC fans. We can’t wait to get started, as all roads lead to Perth in February for UFC 284.”

    UFC fans can get their hands on a Delgados Tequila Soda in three flavours: Grapefruit & Jalapeno; Lime & Basil; and Pineapple & Ginger… all a perfect match up for your UFC Sundays over the coming months.

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  • Pinnacle Drinks launches tequila seltzer range

    Pinnacle Drinks launches tequila seltzer range

    Rey Loco, uses 100 per cent real Tequila to make its pre-mixed cocktails and has launched two new products to meet the growing consumer demand in Australia for the real stuff.

    The range is comprised of two products, Tequila Lime & Soda and Tequila Bloody Orange & Soda. While many Tequila premix brands use an agave spirit, Rey Loco is unique in the fact that both drinks are made with 100 per cent real tequila and contain 99 calories.

    Hard seltzers are projected to grow by 24 per cent in Australia and Tequila as a category is experiencing 34 per cent annual growth.

    The Rey Loco Tequila Lime & Soda is a refreshing sparkling, and slightly sweet with an edge of citrus Tequila taste. While the Rey Loco Tequila Bloody Orange & Soda showcases another delicious citrus combination by blending Tequila with fragrant blood orange topped with effervescent soda.

    Rey Loco is born from the love of Mucho Libre Mexican wrestling and inspired by the fun of Latina style telenovela storytelling represented in the artwork on each can.

    The perfect ready to drink beverage to have at home and enjoy with a group of friends while tucking into some delicious food, Rey Loco is an all year rounder for your fridge.

    Rey Loco can be found in most leading retailers and is $25.99 for a pack of four. Distributed by Pinnacle Drinks.

  • British Tequila brand Vivir launches in Australia

    British Tequila brand Vivir launches in Australia

    British Tequila brand, Vivir, has launched in Australia as part of its global expansion, making its debut in Coles stores.

    The brand will distribute all three of its version: Blanco, Reposado, and Añejo Tequilas.

    According to its founders, Paul Hayes and Navindh Grewal, Vivr aims to change mainstream perceptions of Tequila through a “distinctive spirit” produced according to long-standing traditions at the Casa Maestri distillery in Jalisco, Mexico.

    Vivir’s is made using 100-per-cent Weber Blue Agave and natural volcanic spring water. Its aged tequilas – Añejo and Reposado – are finished in American Oak ex-bourbon barrels, resulting in a smooth, fresh, and robust drink.

    Australia becomes the ninth country the liquor brand is distributed into with a rollout into the Middle East, Africa, and the US planned later this year.

    Vivir’s Tequila is now available at Coles and its subsidiaries – Vintage Cellars, First Choice Liquor, and Liquorland.