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Tag: the ordinary

  • The Ordinary Debuts Flagship Store On Alibaba’s Tmall, Leveraging Ai For Personalized Skincare Experience

    The Ordinary Debuts Flagship Store On Alibaba’s Tmall, Leveraging Ai For Personalized Skincare Experience

    Canadian skincare label, The Ordinary, has recently announced the launch of its inaugural flagship store on Tmall, Alibaba’s e-commerce platform. This comes not long after it first ventured into the Chinese market in February of this year.

    Embracing Science-Led, Ingredient-Driven Formulations

    The Ordinary has built its reputation on its commitment to science-based, ingredient-focused products at affordable prices. With this new online store, the company hopes to extend its reach to a wider customer base in China.

    The digital shop also incorporates AI-driven technology, with the aim of helping shoppers identify the skincare products that will suit their specific needs.

    Co-founder of The Ordinary, Nicola Kilner, expressed her excitement about this new venture, highlighting its significance in the brand’s mission to make quality skincare more available to Chinese consumers. Kilner further iterated the brand’s intent to strengthen its ties with the Chinese market by embracing innovative practices and imparting vital skincare knowledge.

    Event Celebrating the Launch

    In celebration of the store’s launch, The Ordinary organized a gathering in Shanghai last month. The event saw the attendance of Kilner, Lulu Chang from Estée Lauder China, and high-level personnel from Tmall. The primary focus of this event was to discuss the pivotal role of technology and transparency in shaping the future of skincare.

    The Ordinary’s Growth and Expansion

    The skincare brand’s expansion comes on the heels of Estée Lauder Companies’ successful acquisition of Deciem, the parent company of The Ordinary, in the previous year. The transaction, worth US$1.7 billion, has given Estée Lauder full ownership of Deciem Beauty Group, a Canadian firm.

    Questions & Answers

    What is The Ordinary’s approach to skincare?
    The Ordinary is known for its science-led, ingredient-driven formulations. Their products are designed to address specific skincare needs at accessible price points.

    What is the purpose of the AI-powered tools on The Ordinary’s online store?
    The AI-powered tools are designed to help consumers identify the right skincare products for their specific needs.

    What was the primary focus of the event held by The Ordinary in Shanghai?
    The event centered around discussions on the role of technology and transparency in shaping the future of the skincare industry.

  • Deciem skincare firm founder passed away

    Deciem skincare firm founder passed away

    Brandon Truaxe, the founder of Canadian skincare company Deciem, has died at the age of 40, the firm announced in an Instagram post. Truaxe launched the brand, best known for its affordable skincare line The Ordinary, in Toronto in 2013. Since then it has since expanded worldwide, with stores in the US, the UK, South Korea, Australia, Mexico and the Netherlands.

    “Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible,” a Monday post on Deciem’s Instagram reads.

    CIUDAD DE M?????????XICO, marzo 30 (EL UNIVERSAL).- Brandon Truaxe, joven creador del concepto, recibi?????????? a decenas de invitados en este nuevo espacio, donde las personas podr?????????n solicitar asesor??????????a sobre los tratamientos m?????????s efectivos para mejorar el estado del cutis y otras zonas del cuerpo. Foto: Agencia EL UNIVERSAL (GDA via AP Images)

    “Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace.”

    The Estée Lauder Companies, an investor in Deciem since 2017, said in a statement: “Truaxe was a true genius, and we are incredibly saddened by the news of his passing … he positively impacted millions of people around the world with his creativity, brilliance and innovation. This is a profound loss for us all.”

    Truaxe was removed as co-CEO of Deciem in October 2018 following a lawsuit brought by Estée Lauder, after his posts on the company’s social media accounts became increasingly erratic.

    “Brandon will always be the founder of Deciem,” the company posted on Instagram in October. “We will take the passion and values he has instilled within us as we continue to grow the brands we have created with transparency, integrity, authenticity, function and design.”