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Tag: the shilla

  • The Shilla Duty Free unveils new brands in Singapore

    The Shilla Duty Free unveils new brands in Singapore

    Travel retailer The Shilla Duty-Free has launched a raft of new brands at its Changi Airport health-and-beauty concessions, marking its fifth anniversary in Singapore.

    The new brands are on display at a refreshed retail space at the Terminal 3 Departure Check-in Hall store (in the public area) which features a modern, tropical look, with earthy hues of woods and whites.

    The new brands are from South Korea, Singapore and Europe, ranging from Banyan Tree and Too Faced to cult beauty favorites including COSRX and Too Cool For School. They will also be stocked at selected stores airside.

    The new brands also include Annick Goutal from France, Age 20’s, Vidivici, First Aid Beauty, Too Faced, Cosme J-Cos and JM Solution.

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  • The Shilla Duty Free unveils Montblanc boutique

    The Shilla Duty Free unveils Montblanc boutique

    International travel retailer The Shilla Duty-Free has partnered with men’s luxury accessories brand Montblanc to unveil a new standalone boutique concept at the Hong Kong International Airport (HKIA).

    The new boutique concept is The Shilla Duty-Free’s latest approach to rejuvenate its fashion and accessories offer, aiming to provide an accessible luxury experience. In homage to Montblanc’s heritage of writing and craftsmanship, the rounded and curved shape of the immersive retail environment, as well as the store’s rear wall furniture designs, are inspired by the art of cursive calligraphy and reminiscent of the “art nouveau era” when Montblanc was founded.

    The new Montblanc boutique will offer the brand’s best-selling products across all major categories at HKIA, including writing instruments, watches, leather goods and accessories. A curated selection of premium and unique products such as seasonal limited editions will also be available in store. The store is targeting sophisticated millennials, business travelers and “other discerning clientele”.

    The new boutique concept will be offering personalization services for its products, such as artistry limited-edition pieces, engraving services for writing instruments and hot stamping for leather goods.

    Montblanc Hong Kong & Macau MD Pierre-Etienne said the company wanted its products to make the travel experience as enjoyable as possible, “leaving room to learn about the world around us, inspiring us to leave our mark”.

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  • The Shilla wins Macau duty-free concession

    The Shilla wins Macau duty-free concession

    The Shilla has won the race to operate one of the two Macau duty-free concessions at the territory’s international airport.

    The five-year agreement allows the firm to operate half the airport’s duty-free space, a roughly 1122sqm area at the north departure level airside of the passenger terminal. The firm has run some duty-free services at the airport since 2014 in cooperation with Hong Kong duty-free retailer Sky Connection. The new concession has been awarded to Shilla alone.

    Aggregate revenue on the space is likely to approach US$600 million over the course of the contract.

    Stores at the new area are expected to focus on Korean beauty products targeted at Chinese travelers.

    “We have been sharpening our edge on beauty as customers have been recognizing us as a beauty powerhouse,” said a Shilla spokesperson to TRBusiness. “We are launching exclusive products and collaborating with new media.”

    Shilla now has five international locations that also include Singapore, Hong Kong, Phuket and Tokyo.

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  • The Shilla officially launches Beauty&You

    The Shilla officially launches Beauty&You

    Korean-headquartered travel retailer The Shilla has officially launched its Beauty&You concept stores in Hong Kong International Airport (HKIA) after a six-month soft launch.

    At the launch, Shilla Travel Retail Hong Kong MD Alice Woo said: “We hope to redefine the airport retail experience and customer journey with a comprehensive brand profile presented in an interactive and engaging environment. Our aim is to deliver the ultimate shopping experience to a diverse audience in one of the most robust travel markets in the world.”

    In line with experiential retail trends, Beauty&You offers curated hospitality with high-end product offerings to attempt seamless retail experiences. In a statement, the company said the store is designed to provide “journeys of discovery” for every customer, with professional beauty and fashion advisors placed in engagement zones with both branded and unbranded counters, offering personalised recommendations.

    The retail space is not only designated as a shopping environment, but also for “retailtainment” where customers may explore their own beauty preferences by experimenting with combinations of multiple brands and experiences – involving digital elements such as virtual makeup apps and VR headsets, as well as instant photo printing and even a ‘lucky claw machine’.

    The store will stock around 200 brands, including premium labels not otherwise available at HKIA. These include David Beckham’s House 99; Korean & Japanese beauty brands The History of Whoo, su:m37o, Three, and ReFa; image-maker Nars; Italian-crafted luxury leather goods and accessory brands Bresciani, Maglia Francesco, Victrix; and accessory brands such as Alexander McQueen and Didier Dubot.

    To mark the official launch and the 20th Anniversary of HKIA, in-store promotions and discounts will be held throughout July.

    View the images of the newly launched villa below :

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  • Shilla launches Miu Miu global travel-retail first in Singapore

    Shilla launches Miu Miu global travel-retail first in Singapore

    The Shilla Duty Free has launched the global travel-retail first Miu Miu fragrance at Singapore Changi International airport.

    The global travel-retail exclusive launch from August 1-31 is part of the The Shilla Duty Free’s commitment to continuously present unique and coveted travel exclusives, and to provide world-class shopping experiences to its consumers, according to the retailer.

    Strong partnerships with key brands have resulted in a series of global launches in the form of brand outposts in Changi airport. Similarly, for the launch of Miu Miu’s signature fragrance, a special outpost has been set up beside the terminal one perfumes and cosmetics central store in the transit departure area from August 12 to September 6. Travellers can be among the first to experience the Miu Miu fragrance as have bottles personalised with their initials at the Miu Miu outpost.

    According to the retailer, perfumer Daniel Andrier creates a scent beginning with an elegant, sensual floral, lily of the valley, composed of real jasmine, real rose absolute, and synthetic green notes. The bottle is also described as simultaneously traditional and pop.

    Miu Miu Eau de Parfum (50ml and 100ml) retails at S$113 and S$152 ($80 and $108). Miu Miu Body Lotion (200ml) retails at S$58 ($41).

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  • Hotel Shilla in Korea duty free bid

    Hotel Shilla in Korea duty free bid

    Hotel Shilla is aiming to take over DFASS, the world’s largest in-flight duty-free specialty retailer, to expand its duty-free business to on-board duty-free shopping.

    According to retail industry experts in Korea, Hotel Shilla selected Goldman Sachs as the managing underwriter for its acquisition of DFASS, and is now fine-tuning the detailed conditions for the purchase of controlling rights, such as the sales price.

    The hotel currently runs its duty-free shop business through Shilla Duty Free Shop, and ranked seventh in terms of sales volume with US$1.9 billion in revenue as of 2013.

    Founded in 1987, the US based retail group partners with approximately 30 airlines, including American Airlines, Air Canada, Singapore Airlines and Hong Kong Airlines, and supplies duty-free specialties. Along with the in-flight business, it also runs around 40 small-sized ground-based duty-free shops in the U.S. Its annual sales volume is around US$500 million.

    It is reported that Hotel Shilla has been pushing to take over the DFASS Group to expand its Korea and Asia-focused business foothold across the globe. If it succeeds in acquiring DFASS, it can expand its duty-free business from ground-based and airport duty-free shops to in-flight shopping.

    Last November, Bernard Benny Klepach, founder and CEO of DFASS, visited Seoul by himself and discussed the matter with Shilla officials.

    An official at Hotel Shilla said: “Several other duty-free shop operators are interested in DFASS. As there are wide gaps between DFASS and us on the take-over terms, nothing can be confirmed right now.”

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