Retail News CRM

Tag: Thegioididong

  • Vietnam mobile phone market heats up

    Vietnam mobile phone market heats up

    The Vietnam mobile phone market is heating up, with major retailers pushing smaller businesses to the wall as new branded stores open almost every week.

    With limited marketing budgets, smaller retailers, the traditional mainstay of the mobile phone business, are unable to complete, reports TalkVietnam.com.

    Mobile World, which has a 39 per cent market share with its 603 Thegioididong outlets nationwide, has unveiled a plan to open a further 400 stores.

    Other retailers such as FPT Shop, VienthongA and Viettel Store are also scrambling to open more shops. FPT has more than 250 outlets already, VienthongA has more than 200, and Viettel Store has more than 300.

    FPT and VienthongA aim to open 50 to 100 stores this year, and new player VinPro plans to double it 100 outlets this year.

    Meanwhile, small phone retailers are now focusing on selling top-up cards for mobile phones, accessories and used phones. Some also sell such products as portable speakers, Wi-Fi transmitters and sports cameras to stay solvent.

    Small mobile phone shops hold between 30 and 35 per cent of the market, but their share will shrink, says FPT Retail Digital general director Nguyen Bach Diep.

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  • Mobile World crossing borders

    Mobile World crossing borders

    As well as electronics and mobile phones, its usual products, Vietnamese chain Mobile World is planning to distribute groceries in its first stores in Cambodia, Laos and Myanmar.

    CEO Tran Kinh Doanh says the stores will open early next year.

    Meanwhile, he has revealed two goals – to become one of the biggest eCommerce firms in Vietnam, and to bring in revenue of about VND34,000 billion (US$1.51 billion) this year. This would provide an after-tax profit of VND1400 billion – up VND400 billion on the past financial year.

    With 70 stores and a distribution network covering 42 provinces and cities, Mobile World last year earned VND25,000 billion, giving an after-tax profit of VND1000 billion. Both revenue and profit grew by 60 to 70 per cent. Online sales contributed less than 10 per cent of total revenue.

    Mobile World opened more than 200 cellphone stores last year, taking its total to 550, and this year it plans to expand its network to all 63 provinces and cities in Vietnam to become the second-largest electronic and mobile phone retail chain in the nation.

    It decision to join the food market with 13 stores was announced late last year. The corporation has 17,000 employees, expecting to grow this to about 26,000 people.

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