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Tag: threaten

  • False Quality Claims Threaten Kimberly-Clarks Diaper Sales in China: Repercussions and Recovery Strategies

    False Quality Claims Threaten Kimberly-Clarks Diaper Sales in China: Repercussions and Recovery Strategies

    Kimberly-Clark, the renowned maker of Kleenex tissues and Huggies diapers, lowered their annual profit and sales projections on Tuesday. This forecasting adjustment comes as a result of continuing challenges related to allegations about the quality of Kimberly-Clark’s diapers in the Chinese market, which have negatively affected sales in the second quarter.

    False claims circulating on Chinese social media accused Kimberly-Clark’s Huggies diapers of containing formamide, causing a significant stir just before the all-important ‘618’ shopping festival in June. Formamide is a toxic substance known to cause skin irritation, eye discomfort, and breathing difficulties if inhaled. Two Chinese brands, Babycare and Bibabebe, faced similar accusations.

    Kimberly-Clark defended its product quality by commissioning an independent test from a government-approved third party. The test results refuted the damaging social media allegations. China’s market regulator initiated an investigation into these claims but has yet to update the public on its findings.

    Kimberly-Clark CEO Mike Hsu commented on the ongoing situation, saying that while he is cautiously optimistic, he acknowledges that incidents like these are occurring more frequently. Hsu noted that consumers are becoming increasingly discerning, and the company will need time to navigate through the current challenges.

    Impact on Sales and Profit Forecasts

    Despite being on course to complete the sizable acquisition of Kenvue worth roughly US$40 billion by the end of this year, Kimberly-Clark has revised its 2026 organic sales growth forecast. The company now predicts this figure to fall about 100 basis points below the average growth of its markets and categories, a departure from previous predictions of in-line growth.

    Furthermore, Kimberly-Clark anticipates a high-single-digit growth rate in annual adjusted earnings per share, down from the previously forecasted double-digit growth. This projection factors in a roughly $150 million impact from rising oil prices.

    Kimberly-Clark COO Russ Torres referred to the disruption in China as a “one-time external impact.” He expects it to decrease the International Personal Care segment’s organic growth by three to four percentage points and restrain operating profit growth by 10 to 12 percentage points this year.

    Looking Ahead

    Despite the unexpected setback in China, Kimberly-Clark is making strides in its cost-saving and transformation efforts. The recent controversy, however, has added another layer of complexity to their operations. The company is now focusing on meeting the demands of economically strained consumers.

    Kimberly-Clark recently completed the sale of a 51% stake in its international tissue business to Suzano, forming a US$3.4 billion Arbex joint venture. This strategic move positions the company to compete with industry giants such as Procter & Gamble and Essity.

    In the last quarter, Kimberly-Clark’s net sales experienced a marginal increase of 0.6% to US$4.19 billion, falling slightly short of the estimated US$4.22 billion. Nonetheless, the company reported a 6.2% increase in adjusted operating profit to US$757 million, a boost facilitated by tariff refunds of about US$45 million.

    Questions & Answers

    What were the allegations against Kimberly-Clark’s Huggies diapers in China?
    False claims suggested that Huggies diapers contained formamide, a toxic substance that can cause skin irritation, eye discomfort, and breathing difficulties if inhaled.

    How has Kimberly-Clark responded to these allegations?
    Kimberly-Clark defended its products by commissioning an independent test from a government-approved third party. The test results refuted the damaging social media allegations.

    What impact has the situation in China had on Kimberly-Clark’s sales and profit forecasts?
    The company has lowered its annual profit and sales predictions due to the ongoing controversy. It now expects a high-single-digit growth rate in annual adjusted earnings per share and predicts 2026 organic sales growth to fall about 100 basis points below the average growth of its markets and categories.

  • Shein’s IPO Dreams Tumble as EU E-commerce Fees Threaten $50 Billion Valuation Goal

    Shein’s IPO Dreams Tumble as EU E-commerce Fees Threaten $50 Billion Valuation Goal

    Shein, the fast-fashion retailer, is looking at a tough road ahead as it aims for a valuation of up to US$50 billion in its highly anticipated IPO in Hong Kong. This is mainly due to new fees imposed on e-commerce parcels in Europe, which are expected to negatively affect sales growth and profits. The proposed valuation is a significant drop from the $100 billion valuation that the company held in 2022, during a funding round when it initially considered a New York listing.

    The company generated global revenue exceeding $40 billion last year, alongside a net profit of nearly $2 billion, according to undisclosed sources. In comparison, the company’s 2024 filings in Singapore show $37 billion in revenue and a profit of $1.29 billion.

    Challenges Presented by New EU Fees

    The company’s growth trajectory this year is likely to face setbacks, following the European Union’s introduction of a €3 fee on low-value e-commerce imports. This measure is aimed at curbing what the EU believes to be unfair competition from China. Shein’s CEO, Sky Xu, will need to reassure investors that this is a temporary setback, with growth expected to rebound in 2027. A significant portion of Shein’s products are manufactured in China, and Europe accounts for a third of the company’s revenue.

    Eddie Tam, Chief Investment Officer at Central Asset Investments in Hong Kong, voiced his concerns about the company’s valuation, stating, “If its valuation is $40 billion, I think that’s still a bit expensive. But if it’s closer to $30 billion, maybe it looks more attractive,” He further added that the new European fees will significantly impact the company’s performance.

    Effects of Increased Fees on European Demand

    Before the imposition of the new fees, e-commerce parcels worth less than €150 (US$171.96) entered the European Union duty-free. Now, each parcel is subject to €3 fees per customs code, which means a parcel with five different items could be charged €15 in duties.

    One e-commerce industry analyst, Juozas Kaziukenas, noted the significant impact of the fee increase by stating, “If you’re used to buying €3 T-shirts on Shein, those are now double the price which is quite significant, even if they’re still cheaper than local alternatives.”

    To better navigate the new fee structure, Shein has been expanding warehouse space in Wroclaw, Poland, and shipping popular products to the EU in bulk. However, like its competitor Temu, the company has cut back advertising spending in Europe as it monitors consumer reactions to the price increases.

    Questions & Answers

    What is the primary challenge facing Shein’s upcoming IPO?
    The main challenge is the new fee imposed by the European Union on e-commerce imports, which is likely to affect the company’s sales growth and profits.

    How has Shein been preparing for the change in the European Union’s e-commerce fee structure?
    Shein has been expanding its warehouse space in Wroclaw, Poland, and shipping popular products to the EU in bulk. It has also reduced advertising spending in Europe.

    What was the valuation of Shein during its 2022 funding round, and how does it compare to the expected valuation in the upcoming IPO?
    During the 2022 funding round, Shein was valued at $100 billion. However, the company is seeking a valuation of $40 to $50 billion in the upcoming IPO, indicating a significant drop.