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  • Onitsuka Tiger Unveils Worlds Biggest Flagship Store in Tokyo, Offers Immersive Retail Experience

    Onitsuka Tiger Unveils Worlds Biggest Flagship Store in Tokyo, Offers Immersive Retail Experience

    Onitsuka Tiger, a renowned Japanese fashion label, has inaugurated its most expansive flagship store globally in Tokyo’s Shinjuku district. This notable move precedes the brand’s impending transformation into a distinct, independent subsidiary.

    The flagship outlet, sprawling over 1837 square meters and distributed across four floors, provides a comprehensive display of Onitsuka Tiger’s product collection. This includes their Heritage line, the Contemporary range that spotlights runway collections from the prestigious Milan Fashion Week, and The Onitsuka formal footwear series.

    Unique to this store is the brand’s debut in-store entertainment area, alongside proprietary merchandise and engaging retail experiences. The store’s design, masterminded by the Milan-based Studio Dini Cataldi, incorporates a ‘vertical narrative’ theme. Each floor distinctly showcases a variety of materials, hues, and aesthetics, derived from a fusion of Japanese artistry and Italian design elements. The building’s defining architectural feature is its Tiger Yellow concrete facade.

    Onitsuka Tiger aspires for their outlets to serve as destinations where visitors can delve into the brand’s ethos and history. The new flagship store epitomizes both the brand’s rich legacy and its innovative spirit. Being the largest global flagship store, it amalgamates all product categories under one roof, offering a novel brand experience to visitors worldwide.

    This grand opening is closely followed by the announcement from the parent company, Asics, of its plans to transition the Onitsuka Tiger business into a fully owned subsidiary, the OT Group, effective from January 1 of the coming year. This strategic restructuring aims to provide the fashion label with increased operational autonomy, thereby facilitating quicker decision-making and bolstering its global expansion aspirations.

    Questions & Answers

    What does the new Onitsuka Tiger flagship store in Tokyo’s Shinjuku district offer?

    The massive flagship store showcases the brand’s full range of products, including their Heritage line, the Contemporary collection featuring highlights from Milan Fashion Week, and The Onitsuka formal footwear series. The store also debuts the brand’s in-store entertainment area, exclusive merchandise, and immersive retail experiences.

    What is the concept behind the store’s design?

    Conceptualized by Milan-based Studio Dini Cataldi, the store design incorporates a ‘vertical narrative’ theme, with each floor distinctly showcasing diverse materials, colors, and aesthetics. This is inspired by a blend of Japanese craftsmanship and Italian design, culminating in its signature Tiger Yellow concrete facade.

    What is the purpose of the brand’s restructuring?

    The restructuring, announced by parent company Asics, is set to transform the Onitsuka Tiger business into a wholly-owned subsidiary named OT Group. This strategic move is intended to grant the fashion label greater operational independence, thereby enabling faster decision-making and supporting its global growth ambitions.

  • Onitsuka Tiger to Roar Solo: Asics Announces Spin-off for Enhanced Global Competitiveness

    Onitsuka Tiger to Roar Solo: Asics Announces Spin-off for Enhanced Global Competitiveness

    In a strategic move to bolster its global standing, Asics Corporation has announced plans to bifurcate its Onitsuka Tiger business into an independent, wholly owned subsidiary, effective from January 1. This segment will transition to a newly conceived entity, OT Group Corp, through a company division. While Onitsuka Tiger will be afforded greater independence, it will simultaneously remain an integral part of the Asics Group.

    Onitsuka Tiger: A Legacy of Growth and Innovation

    This decision stems from the consistent, robust growth exhibited by Onitsuka Tiger, underpinned by its upscale positioning, international proliferation, and product development exploration. As a core element of Asics’ internal organizational structure, the brand has prioritized broadening its lattice of directly operated stores while reinforcing its status as a luxury lifestyle brand.

    Asics asserts that this restructured arrangement is set to facilitate expeditious decision-making and an adaptive response to fluctuating market conditions and consumer predilections. Concurrently, it will augment the brand’s worth and competitive edge in the international fashion and lifestyle sphere.

    Onitsuka Tiger, originally established as a sports shoe brand by Kihachiro Onitsuka in 1949, was rejuvenated as a fashion label in 2002. Since its revival, it has metamorphosed into a globally recognized lifestyle brand, seamlessly marrying Japanese tradition with contemporary design elements.

    Questions & Answers

    **What is the primary reason for Asics splitting the Onitsuka Tiger business?**
    Asics is aiming to boost the brand’s global competitiveness by enabling faster decision-making, improving its response to changing market conditions and consumer trends, and enhancing its value and competitiveness.

    **How does Asics plan on maintaining its relationship with Onitsuka Tiger post-split?**
    The Onitsuka Tiger brand will operate as an independent, wholly owned subsidiary under the newly formed OT Group Corp but will continue to be a part of the Asics Group.

    **What has been the trajectory of the Onitsuka Tiger brand since its inception?**
    Onitsuka Tiger was initially a sports shoe brand founded in 1949. In 2002, it was resurrected as a fashion label and has since evolved into a global lifestyle brand that artfully blends Japanese heritage with modern design.

  • Modella Capital Scoops Up Danish Retailer Flying Tiger, Eyeing Global Expansion

    Modella Capital Scoops Up Danish Retailer Flying Tiger, Eyeing Global Expansion

    Flying Tiger Copenhagen, a Danish variety store chain renowned for its affordable home goods and craft kits, has been acquired by Modella Capital, a UK-based private equity firm. Established in 1995, Flying Tiger Copenhagen operates nearly 1000 outlets in over 40 markets. Since last year, the chain has been managed by Danske Bank, Nordea, and its leadership team as part of a debt restructuring effort.

    Modella Capital’s First Acquisition Outside The UK

    TG Jones’s owner, Modella Capital, also owns Claire’s and The Original Factory Shop, both of which declared bankruptcy earlier this year. This acquisition of Flying Tiger Copenhagen signifies Modella’s initial venture beyond the UK.

    Modella’s Managing Director, Joseph Price, lauded Flying Tiger Copenhagen’s unique product offering and strong retail brand, which has garnered a loyal customer base spanning over 40 countries. “Flying Tiger Copenhagen is a business with tremendous potential. We are delighted to invest in its future, and we eagerly anticipate collaborating closely with the management team to furnish the stability, capital, and retail expertise the business requires to realize its growth plan,” stated Price.

    The chair of Flying Tiger, John Dueholm, declared that the management team had been dedicated to identifying the most suitable long-term proprietor for the business. He expressed confidence that Modella is “exceptionally well-positioned” as the new primary shareholder.

    Modella Capital pledged to back Flying Tiger’s expansion strategy, which includes adding over 700 franchise stores by the year 2030. The financial conditions of the agreement were not made public.

    Questions & Answers

    What does Flying Tiger Copenhagen specialize in?
    Flying Tiger Copenhagen is a variety store chain recognized for its affordable home goods and craft kits.

    Who has purchased Flying Tiger Copenhagen?
    The UK-based private equity investor, Modella Capital has acquired Flying Tiger Copenhagen.

    How does Modella Capital plan to support Flying Tiger Copenhagen’s growth?
    Modella Capital plans to support Flying Tiger’s expansion strategy, including the addition of more than 700 franchise outlets by 2030.

  • “Tiger Triumphs over Puma: Singapore Regulators Dismiss Trademark Dispute Over ‘Big Cat’ Logos”

    “Tiger Triumphs over Puma: Singapore Regulators Dismiss Trademark Dispute Over ‘Big Cat’ Logos”

    In a recent trademark dispute involving two sportswear brands, Puma and Sun Day Red by Tiger Woods, both known for their “big cat” logos, Singapore regulators have concluded that there is no risk of causing confusion among consumers. The controversy was brought to an end by the Intellectual Property Office of Singapore (Ipos).

    Trademark Dispute Settlement

    The dispute was sparked by Sun Day Red’s trademark application, which was met with opposition from Puma. The trademarks, both featuring “big cat” designs, were scrutinized following an application submitted by Sun Day Red on January 18, 2024. Puma declared its opposition to the application just 11 days later.

    According to Ipos, the onus was on Puma to prove the likelihood of confusion between the two marks. To successfully oppose the trademark application, Puma needed to show similarities in the design of the logos, as well as in the goods and services associated with each logo.

    Brand Backgrounds

    The brand Sun Day Red was founded in 2024, with golf legend Tiger Woods and TaylorMade Golf as its creators. The brand name was inspired by Woods’ tradition of wearing red during the final rounds of golf tournaments. Puma, however, has been a staple in Singapore since 2007, when it set up its Southeast Asia hub in the city-state.

    In its defense, Sun Day Red argued that the animals depicted in the competing trademarks were distinct, highlighting that its logo features a tiger, indicated by a stripe pattern, whereas Puma’s logo is based on the animal of the same name.

    Regulator’s Ruling

    Upon reviewing the evidence presented by both parties, Ipos determined that the competing marks had significant visual differences. “The competing marks differ in terms of composition, shape, features, and movement, and these differences influence the consumer’s overall impression of the marks,” Ipos stated.

    In relation to the potential confusion among consumers, Ipos clarified that, due to the visual dissimilarities and the level of attention typically given during the purchasing process, consumers were unlikely to mistake one brand for the other.

    Questions & Answers

    What was the basis of the trademark dispute between Puma and Sun Day Red?
    The dispute centered around the “big cat” logos used by both brands, with Puma opposing Sun Day Red’s trademark application.

    Which factors did Ipos consider in resolving the trademark dispute?
    Ipos evaluated the visual similarities between the logos, the goods and services associated with each logo, and the potential for consumer confusion.

    What were the final conclusions of Ipos regarding the trademark dispute?
    Ipos concluded that the logos were visually different and that consumers would not likely confuse one brand for the other due to these differences and the degree of attention involved in the purchasing process.

  • Onitsuka Tiger Makes Paw-Print in Fragrance Industry: Unveils Debut Perfume Line with Four Signature Scents

    Onitsuka Tiger Makes Paw-Print in Fragrance Industry: Unveils Debut Perfume Line with Four Signature Scents

    Onitsuka Tiger, a well-known Japanese shoe brand, has expanded its horizons with an entrance into the realm of fragrance. Their maiden collection of eau de parfum features four unique scents, each distinctively embodying the theme of “Wearing Quiet Radiance.”

    The brand collaborated with the skilled perfumer Mark Buxton to craft this exceptional range of fragrances, each named in a simple, sequential manner: Onitsuka Tiger One, Onitsuka Tiger Two, Onitsuka Tiger Three, and Onitsuka Tiger Four.

    The Fragrance Profiles

    Each fragrance in the collection presents a carefully balanced blend of notes, creating a diverse array of sensory experiences.

    Onitsuka Tiger One is a layered concoction, starting with the freshness of green notes, mint, and citrus. This is followed by white florals and incense, culminating in a warm base of patchouli, leather, and woods.

    Onitsuka Tiger Two takes a softer approach. The opening notes of bergamot and lemon transition into a heart of geranium and incense, with the fragrance eventually settling into a cozy base of powdery musk and sandalwood.

    Onitsuka Tiger Three delivers a warm blend that is anchored by the vibrant scents of orange, angelica, and violet. The addition of sea notes and smoky woods provides a textured, earthy finish.

    Finally, Onitsuka Tiger Four introduces itself with a zesty burst of peppermint and bergamot, which is then sharpened by the unique notes of absinthe and nutmeg. This evolves into a satisfying finish of vanilla, vetiver, and woods.

    Signature Presentation

    Each fragrance is elegantly presented in the brand’s signature yellow bottles. Designed to “play with light and shadow,” these bottles showcase the distinct logo lettering of Onitsuka Tiger and reflect the brand’s aesthetic.

    The company has lauded Buxton’s creations for their audacious and bold nature, which often exudes an energy that surpasses conventional norms. They further stated that the four scents embody their cherished aesthetic of contrast, meant to evoke tranquillity that reconnects with the essence while also radiating powerful brilliance.

    Onitsuka Tiger’s perfume collection is now available across the globe.

    Questions & Answers

    What inspired Onitsuka Tiger to venture into the fragrance industry?
    The company was inspired to create a fragrance collection that embodied their aesthetic of bold contrasts and tranquillity.

    What are the key characteristics of the Onitsuka Tiger perfume range?
    The perfumes are characterized by their unique blends of notes, creating diverse sensory experiences. They are presented in the brand’s signature yellow bottles.

    Where can the Onitsuka Tiger perfume collection be purchased?
    The collection is now available for purchase globally.

  • Danish Brand Flying Tiger Copenhagen Debuts In Singapore, Amplifying Asia-pacific Presence

    Danish Brand Flying Tiger Copenhagen Debuts In Singapore, Amplifying Asia-pacific Presence

    Flying Tiger Copenhagen, a Danish lifestyle brand, has recently expanded its global footprint with the launch of its first store in Singapore. Situated in Bugis+, the store’s opening signifies the brand’s sustained drive to establish a stronger presence in the Asia-Pacific region.

    The newly unveiled 157sqm store showcases a wide range of products, adhering to the brand’s focus on design-centric and economically priced offerings. The selection includes homeware, stationery, interior decor, and toys, thereby meeting a variety of consumer needs and preferences.

    Singapore represents the latest accomplishment in Flying Tiger Copenhagen’s ambitious regional growth strategy. The brand initiated its Asia-Pacific expansion in 2023 with the inauguration of its stores in Indonesia and the Philippines. This was closely followed by store launches in Australia and Vietnam in the subsequent year.

    The operations in Singapore are steered by PT Mitra Adiperkasa Tbk (MAP), an Indonesian lifestyle retail company. MAP also supervises the brand’s operations in Indonesia and Malaysia, thereby ensuring a cohesive strategy across these markets.

    Established in 1995, Flying Tiger Copenhagen has experienced significant growth and now operates over 1000 stores in 39 global markets. This expansion underscores the brand’s commitment to bringing its unique offerings to a wider international audience.

    Questions & Answers

    What is the Danish lifestyle brand that recently opened its first store in Singapore?
    The brand is Flying Tiger Copenhagen.

    What variety of products does the new Flying Tiger Copenhagen store in Singapore offer?
    The store offers a selection of homeware, stationery, interior decor, and toys.

    Who is managing the operations of Flying Tiger Copenhagen in Singapore?
    The operations are managed by an Indonesian lifestyle retail firm known as PT Mitra Adiperkasa Tbk (MAP).

  • Onitsuka Tiger Announces 2027 North American Comeback As Part Of Global Expansion Strategy

    Onitsuka Tiger Announces 2027 North American Comeback As Part Of Global Expansion Strategy

    Japanese footwear label Onitsuka Tiger has unveiled its plans to make a comeback in the North American market by 2027, signifying a critical phase in the company’s international growth strategy.

    Onitsuka Tiger, which is managed by sports apparel titan Asics, had previously closed its retail stores in the United States in 2023. In a recent announcement, a representative of Onitsuka Tiger revealed their plans of utilizing their worldwide e-commerce platform to penetrate new regions and reestablish their presence in the U.S.

    The spokesperson said, “Our initiatives are geared toward not just enlarging our business scope but also towards constructing a enduring brand value in the international marketplace, in line with Onitsuka Tiger’s principles and artistic sensitivity.”

    At present, Onitsuka Tiger operates in over 150 locations globally and has a dominant presence in Japan, Greater China, South Korea, and Europe. In a recent move to reinforce its high-end positioning, the company launched a new global flagship store in Paris on the renowned Avenue des Champs-Elysees.

    By the year 2030, the company has set its sights on setting up more than four large-scale stores, each spanning approximately 1500 square meters, in key cities around the world.

    Questions & Answers

    When is Onitsuka Tiger planning to return to the North American market?
    Onitsuka Tiger plans to re-enter the North American market by the year 2027.

    How does Onitsuka Tiger plan to expand its global presence?
    Onitsuka Tiger plans to use its global e-commerce platform to venture into new regions and reestablish its presence in markets it previously operated in, such as the U.S.

    What are the company’s expansion goals by 2030?
    By 2030, Onitsuka Tiger aims to open more than four large-format stores, each around 1500 square meters, in major global cities.

  • Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger Unveils Vibrant New Flagship Store In Paris: A Milestone In Brand’s Global Expansion

    Onitsuka Tiger, a prominent Japanese fashion and footwear label, has recently inaugurated its latest global flagship store located in Paris. This unveiling is a major milestone in the brand’s continued international growth.

    A New Flagship Store on the Champs-Élysées

    The new two-story storefront, situated at 25 Avenue des Champs-Elysees, nestles at the base of the iconic Hotel de la Paiva. It stretches across 5500 square feet, providing ample space for the brand’s showcase.

    The store’s interior design revolves around the brand’s vibrant Yellow Concept. It brings to the forefront items from Onitsuka Tiger’s runway collections. Additionally, the store also features the brand’s Japan-manufactured Denivita denim line. Exclusive to the Parisian store is a special edition of the Mexico 6 NM sneaker, adding a unique edge to its product offerings.

    An Integrated Cafe

    In addition to its retail offerings, the flagship store also houses Cafe Onitsuka Tiger on its ground floor. This Cafe offers a blend of Japanese-inspired drinks and Parisian-style snacks, creating a harmonious fusion of the two cultures.

    Ryoji Shoda, the head of Onitsuka Tiger, expressed his excitement regarding the store’s opening. He emphasized the significance and challenge of designing a retail space that marries both the iconic Champs-Élysées streetscape and the historical building’s value to the local community.

    As a brand connecting Japan with the rest of the world, Shoda stated that their aim was to create a store and an environment that respects and embodies the spirit of the Champs-Elysees, co-existing harmoniously with the city’s rich culture.

    Expansion of Global Network

    The Paris store is a noteworthy addition to the international network of Onitsuka Tiger. The brand currently boasts 192 standalone stores worldwide. This includes 48 stores in Japan, 83 in China, 32 in South Korea, 19 in Southeast Asia, seven in Europe, and three in Australia.

    Questions & Answers

    Where is Onitsuka Tiger’s new global flagship store located?
    The new global flagship store is located at 25 Avenue des Champs-Elysees in Paris.

    What unique features does the new flagship store offer?
    The new store houses Cafe Onitsuka Tiger and offers exclusive products like the special edition of the Mexico 6 NM sneaker.

    How many Onitsuka Tiger standalone stores are there worldwide?
    Onitsuka Tiger has 192 standalone stores around the globe.

  • 7-Eleven Singapore launches beachfront store with Tiger Beer

    7-Eleven Singapore launches beachfront store with Tiger Beer

    Singapore’s favourite convenience store, 7-Eleven, and the country’s favourite, Tiger Beer, have joined forces to unveil the very first beachfront convenience store right on the sands of Palawan Beach Walk, Sentosa! On 25th and 26th June, the first-of-its-kind store will kick off opening celebrations with a variety of promotions and special treats for families enjoying the last weekend of the school holidays and for young adults and tourists who have made hanging out on the beaches of Sentosa their highlight of the week.

    Perched right on the sands of the popular Palawan beach, this instagrammable 7-Eleven store can be spotted from afar with its vibrant murals and unique graffiti artwork on its facade. This exciting store offers ice-cold Tiger beer on reverse tap, exclusive Nitro Tea and icy Arctic Coke to help beat the heat, of course, along with 7-Eleven’s all-time favourites – Slurpee, Mr. Softee and 7CAFÉ. Guests can enjoy their refreshing drinks, hot snacks and even ready-to-eat meals at the special 7-Eleven x Tiger Beer chillout area on the sands or at their favourite beach spot.

    Ice-cold Tiger Beer Quick and Easy

    To help people get their drinks fast, 7-Eleven and Tiger Beer will be bringing a special reverse tap bar, which will automatically dispense the right pour of beer in each cup consistently – without needing a bartender. The reverse tap dispenser is fast, convenient and easy, giving you more time to spend soaking up the sun.

    Stay cool in the heat with outlet-exclusive Nitro Tea and brain-freezing Coke slushies

    7-Eleven’s Sentosa Palawan Beach store will also be introducing the new and exclusive Nitro Tea. Choose between a refreshing black tea or a variety of caffeine-free fruit teas to give your taste buds a high-five. Either way, you will experience a rich, dairy-free creamy foam, refreshing and longer-lasting flavour, and sweetness without the added calories – thanks to the nitrogen infusion that gives beverages a sweet taste without added sweeteners.

    7-Eleven will also be bringing the unique Arctic Coke machine to Palawan Beach! Simply choose your bottle of Coca-Cola, put it into the machine and press a button – in no time, you will have an icy cold Coke slushie to give you a brain freeze that will refresh your mind for the week ahead.

    Carefree snacking with grab-and-go hot bites and Ready-to-Eat meals by the beach

    Beachgoers who feel peckish after sun and surf will also be able to get delicious warm pastries and finger food from the hot food counter. Savoury hot food items include fried chicken selections from super crispy chicken to savoury chicken drumsticks and wings, while those who long for buttery pastries can expect offerings such as Butter Croissant, Cocoa Hazelnut Croissant, Pain Au Raisin, Tomato Cheese Tart, Mini doughnuts, Pure Butter Madeleine and Citrus Madeleine. Ready-to-Eat meals will also be available for those who need more filling up, an affordable alternative to the pricier options in the area.

    Mark your calendars and celebrate the opening with us on 25 and 26 June!

    Savour the last weekend of the June school holidays with an unforgettable carnival-inspired blast on the beach with family and friends at the 7-Eleven’s Sentosa Palawan Beach store on 25 and 26 June 2022 from 10am onwards.

    Customers can enjoy free popcorn, 7-Eleven balloons, face painting activities, Häagen-Dazs or Walls ice cream (first 200 customers, with any purchase), Mr. Softee (100 cups a day), chances to walk away with exciting Spin and Win rewards (with a minimum spend of $7, list of prizes in table below*), and last but not least, live music performed by local singer-busker Jeff Ng, who recently made headlines for his popular weekly busking at The Cathay!

    Customers can also look forward to the following deals:

    Promotion Promotional period Details
    Spin and Win prizes* (with a minimum spend of $7) 25 and 26 June 2022 ● Sentosa premium merchandise such as luggage tags and tote bags

    ● $5 Dairy Farm vouchers

    ● $10 Dairy Farm vouchers

    ● Jinro Hite Tonic Water 250ml FOC

    ● Vaseline HB SPF 24 Sun + Pol E 100ml

    ● Asian Delight Sea Coconut

    ● Lays Max BBQ potato chips 73g

    ● Authentic Tea House Ceylon Tea 500ml

    ● Seaweed Wasabi Cashew Mix Macadamia 35g
    Slurpee and Nitro Tea 25 June – 3 July 2022 ● Slurpee Large 16oz at promo price $1.50 (normal RSP $1.80) 25 and 26 June

    ● Nitro Tea BOGO – applicable for both flavours
    Tiger Beer 25 June – 22 July 2022 ● Buy 5 reverse tap cups of beer at a go and get 1 free Tiger Crystal 49cl can

    ● While stocks last
    Tiger Beer gift with purchase 23 July – 19 August 2022 ● Buy 3 reverse tap cups of beer and get 1 free Elegante glass*

    ● Buy 6 reverse tap cups of beer and get 1 free Elegante glass and 1 slipper-shaped floatie* [1m (W) x 1.5m (H)]

    *Limited quantity of 200 each

    More promotions and updates can also be found on the official 7-Eleven Singapore Facebook and 7-Eleven Singapore Instagram pages.

    “7-Eleven is reimagining convenience at the beach with our first beachfront store at Sentosa, in collaboration with Singapore’s iconic brand Tiger Beer. From the Arctic Coke machine to the exclusive Nitro Tea, and Reverse Tap beer and the Tiger Beer chill out zone, our new store offers a lot of exciting things for beach loving families, young adults and tourists, and we look forward to welcoming them! We hope that customers will be able to enjoy our new concept store with its unique design and special murals,” said Mr. Steven Lye, Managing Director of 7-Eleven Singapore.

    “This is a great collaboration with 7-Eleven where we pushed the boundaries and found innovative ways to uncage the ultimate refreshment for our consumers. Tiger has a special bond with beer-lovers, and we believe that the beachfront store at Sentosa Palawan Beach would energise the experience by bringing consumers the smoothest beer and greatest vibes,” said Yogender Sharma, Marketing Manager of Asia Pacific Breweries Singapore.

    “We are delighted to be home to Singapore’s first-ever 7-Eleven store by the beach. This new store concept is an example of the novel and imaginative experience that we are curating for our guests on our beach. Apart from providing the convenience of getting beach essentials, the store is also a unique beachfront bistro where guests can pick up a quick and affordable meal. We welcome this partnership with 7-Eleven in enhancing our guests’ experience as they enjoy their day on Sentosa, ” said Mr Chew Tiong Heng, Divisional Director (Business and Experience Development), Sentosa Development Corporation.

  • Asendia selects Tigers for B2C fulfilment in Australia to support newOceania product

    Asendia selects Tigers for B2C fulfilment in Australia to support newOceania product

    Tigers has been selected as the local logistics partner to support the launch of Asendia Oceania and provide a regional footprint for B2C and omnichannel fulfilment solutions in Australia.

    Hong Kong-based Tigers has an extensive warehousing network across Australia in Perth, Adelaide, Melbourne, and Sydney, with a focus on B2C vertical markets.

    Headquarted in Bern, Switzerland, Asendia is specialised in e-commerce and mail solutions, and is expanding across Australia and New Zealand with the launch of the Asendia Oceania subsidiary.

    “E-commerce fulfilment and international cross-border products continue to be a major focus for Tigers across the Asia-Pacific region, and builds on our cooperation across the USA into Europe, Russia, and Asia,” said Andrew Jillings, Chief Executive Officer, Tigers.

    “Partnering with Asendia as it launches Asendia Oceania across Australia and New Zealand is an exciting moment that reflects Tigers’ ongoing global growth, and our support for the logistics and supply chain industry as it evolves through digitisation and e-commerce.”

    Asendia is rolling out a global expansion plan and offers a range of digital, logistics, and delivery services as the market for B2C cross-border e-commerce services continues to grow.

    “The launch of Asendia Oceania is an exciting new milestone for Asendia in the Asia-Pacific region,” said Lionel Berthe, Head of Asia-Pacific, Asendia.

    “It’s another sign of our commitment to growth in the region, and partnering with a global logistics player with strong capacities and experience in Australia such as Tigers is a key differentiator for cross border end-to-end services.“

    Tigers and Asendia are planning further supply chain optimisation in the coming months by utilising their global network of offices and facilities in China, Hong Kong, Malaysia, Singapore, and the UK.

    Tigers recently joined Asendia Oceania at the Online Retailer Conference and Expo in Sydney.

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  • Tiger Street Lab expands brand from beer to fashion and more

    Tiger Street Lab expands brand from beer to fashion and more

    Tiger creates experiential space. Tiger Beer has unveiled Tiger Street Lab at Singapore’s Jewel Changi – billed as the brand’s first global experiential concept store.

    Tiger Street Lab expands the brand beyond beverages into food, fashion and design, in an ‘open-air’ space overlooking the world’s tallest indoor waterfall at the heart of the new shopping centre.

    “As a brand born and brewed in Singapore, we are excited to debut the Tiger Street Lab concept at Jewel, which we believe is set to become the next Singapore icon,” said Faye Wee, marketing director at Asia Pacific Breweries Singapore.

    “Jewel will be a place where Singapore meets the world and the world will meet Singapore, and we are proud to be one of the local brands that will fly Singapore’s flag high. With Tiger Street Lab, we have created an experience that represents Singapore that locals can be proud of on an international stage, leaving it up to Singapore talents to decide what that should look like,” she said.

    The Tiger Street Lab menu was created in collaboration with local music and F&B group, Timbre and Zi Char mainstay, Keng Eng Kee (KEK) Seafood.

    In addition to the beer and food, visitors can get creative at Tiger Street Lab.

    Featuring interactive touchscreens powered by digital print innovation, customers can select a series of unconventional designs exclusive to Tiger Street Lab to personalise their own beer bottle labels. The customisation station is equipped with on-the-spot printing, enabling visitors to make their picks an instant reality.

    The overall experience will be complemented by contemporary local designs featuring the iconic tiger motif. Recruited via Tiger Beer’s Roar Collective platform, emerging local artists Cyntherea Tan, Esther Goh, Chris Chai, and creative studio Tell Your Children, created artwork to provide an inspirational ambience at the Tiger Street Lab.

    Tiger Street Lab is open daily from 9am to 3am.

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  • Tigers is launch customer for new instant freight rate quote enginepowered by tech start-up Doozee

    Tigers is launch customer for new instant freight rate quote enginepowered by tech start-up Doozee

    Tigers is the launch customer for a new instant freight rate quote engine developed by tech start up Doozee, as Tigers continues to embrace the digital revolution in logistics. The new tool will be available to Tigers’ extensive international agent network and will be hosted on the Tigers SmartHub:Connect portal following the release of future versions of Doozee.

    Doozee will then allow customers to access live quotes between all Tigers locations globally, and to customise the service they receive through SmartHub:Connect.

    “This is a significant step in the digitalisation process for Tigers,” said Mark Gatenby, Chief Information Officer, Tigers.

    “Doozee is a free of charge, agnostic ‘plug-in and play’ for everybody, and it is unique because it allows for community and collaboration between a company and its agents.”

    The current version of the Doozee Cloud-based engine will enable Tigers agents to send customers full quotes in seconds via email or as an online link, with customers able to respond with the click of a button.

    In the future, Tigers’ customers will be able to see instant quotes on SmartHub:Connect by inputting details of their consignment and route on their dashboard.

    USA-based start-up Doozee will further develop the engine’s functionality to include links to postal operators, supporting Tigers’ e-commerce customers.

    Doozee was founded by tech pioneer Dr Scott Deerwester who co-invented Latent Semantic Analysis (LSA) technology, which has become a commonly used tool in search engine optimisation (SEO).

    “Tigers is a forward-thinking global company, and, as a technologist, I share their commitment to embracing digitalisation, which makes SmartHub:Connect the perfect platform to launch Doozee,” said Deerwester.

    “Doozee has been designed in a way that is appropriately transparent and the business rules are clear, so that it is easy to use.”

     

    Doozee is available in 12 different languages and contains an algorithm for ranking freight forwarders by transit times, reliability, price, and online ratings.

  • Tigerair launches new brand platform ‘Go for it’ encouraging Australians to travel

    Tigerair launches new brand platform ‘Go for it’ encouraging Australians to travel

    Budget airline Tigerair has created a new brand platform ‘Go for it’, based on a consumer insight which revealed the main reason people travel is to see their loved ones.

    Developed by McCann Australia, Tigerair has also created a 30-second commercial which encourages Australians to travel by taking advantage of low-cost airfares, because “escaping is sometimes exactly what you need”.

    The ad features people travelling to attend sporting games, to see their family and to surprise their friends.

    “You can go for any reason no matter how small” is the tagline used at the conclusion of the ad.

    With a media spend of $710,000, the campaign will run across YouTube, Facebook, Snapchat, Instagram and out-of-home.

    Merren McArthur, CEO Tigerair, said in a statement: “At its heart, the campaign is about seizing the moments that matter, and how Tigerair can connect you with your family and friends at any time – so you can just go for it.

    “Once upon a time flying was a luxury, but with Tigerair you can go interstate for a weekend away, you can go because you need a break from the everyday, you can go to see friends for diner, or you can go for no reason at all.”

    Tigerair aims to target the youth market, but includes a range of demographics in the advertisement.

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  • JD.com surprises with first profitable quarter

    JD.com surprises with first profitable quarter

    JD.com profit soared 50 per cent after a 39 per cent increase in sales during the Chinese online retailer’s latest quarter.

    Its unaudited results for the three months to the end of September show revenue of RMB83.7 billion (US$12.6 billion), with a record 50.3 per cent surge in gross profit to RMB13 billion. Non-GAAP gross profit was RMB12.8 billion, up 51.9 per cent.

    Active customer accounts increased by 34 per cent to 266.3 million in the 12 months to September 30.

    Chairman/CEO Richard Lio says the company is building robust product content and enhancing user engagement with innovative tools that enable brands to launch highly targeted online marketing programs.

    “The scale economies of our model are becoming clearer with every quarter,” says CFO Sidney Huang. “Looking ahead, we will continue to prioritise investments in technology and leading R&D talent as we execute on our vision to revolutionise China’s retail industry.”

    While releasing its third-quarter figures, JD.com also listed its latest business developments…

    In October, JD and Tencent expanded their partnership with the launch of a marketing initiative that integrates insights on consumer behaviour from Tencent’s social-media platforms with online and offline shopping data from JD and its brand partners. As well as enabling more precise target marketing, the move benefits consumers by offering them wider access to sales promotions and preferred discounts.

    Strategic partnerships

    During the past three months, JD.com also formed strategic partnerships with Baidu, iQIYI, NetEase, Sogou and Qihoo 360 with their big-data resources, massive user bases and AI algorithm technologies.

    JD also continued to strengthen its position among top-tier international brands, expanding its partnership with high-fashion brand Armani with the opening of official online stores for Armani Exchange and Emporio Armani.

    JD Worldwide also launched flagship stores for such companies as Reckitt Benckiser, Spectrum Brands and Tiger, while its new Toplife platform attracted marquee brands like Dyson, La Perla, Rimowa (LVMH) and Trussardi.

    During the quarter, JD Logistics test-launched an unmanned sorting centre, the first of its kind in the logistics industry. JD also signed agreements to lay the groundwork for the rollout of China’s largest drone network.

    In September, JD Logistics expanded its environmentally friendly logistics and packaging campaign, working with brands including  Johnson & Johnson, Kimberly-Clark, Lego, L’Oreal, P&G, Nestle, Unilever, Watsons and Wrigley. The aim is to minimise environmental impact by cutting back on packaging materials.

    Customer demand

    JD also enhanced its fresh product offerings during the quarter to meet customer demand. In July, it launched the Canadian Fresh Food Pavilion, the first country pavilion for fresh products on the JD.com platform. Live lobsters from Canada can now be delivered to customers’ doorsteps in China in as little as 48 hours. During JD’s Super Canadian Day, 140,000 lobsters were sold within 24 hours.

    In September, JD.com, JD Finance, Central Group and Provident Capital announced agreements to establish two JVs in Thailand covering e-commerce and fintech services, with an aggregate investment of $500 million. JD.com is providing its expertise in technology, e-commerce and logistics while Central Group is drawing on its retail store network, brand and merchant relationships, and retail behaviour insights from its loyalty program.

    In October, JD and Sam’s Club launched a promotion offering customers discounted bundled memberships for Sam’s Club and the JD Plus paid-for membership service.

    By the end of October, JD.com JV New Dada had partnered with 146 Walmart stores and 301 Yonghui stores, as well as many other supermarkets and grocery stores, to provide online fresh grocery shopping with one-hour home delivery.

    At the end of September, JD.com had 405 warehouses and provided scheduled delivery services in 250 Chinese cities. It had about 160,000 merchants on its online marketplace, and 137,975 full-time employees.

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  • CTE debuts in South Korea

    CTE debuts in South Korea

    Celestial Tiger Entertainment (CTE) has launched its flagship Chinese movie channel, Celestial Movies, on SK Broadband – a major pay TV platform in South Korea with over 3.8 million subscribers.

    The channel is now available on SK Broadband’s linear service “B tv” as well as OTT services “B tv plus” and “oksusu”.  The deal marks CTE’s first foray into South Korea.

    “This launch in South Korea is a very important milestone for Celestial Tiger Entertainment as this marks the 16th country for our network footprint,” said Todd Miller, CEO of CTE.

    Celestial Movies will be fully localized with Korean subtitles.  The channel will offer Chinese blockbusters and iconic films covering a diverse range of genres and featuring superstars like Jet Li, Chow Yun Fat, Stephen Chow and Nicolas Tse.

    Celestial Movies also airs special programming each month centered around themes such as tribute to stars, special holidays and particular genres. Beyond movies, the channel also presents interviews with renowned Chinese stars and directors.

    Celestial Movies is CTE’s flagship Chinese movie channel in Asia.  In Malaysia, Celestial Movies, Celestial Movies HD and Celestial Classic Movies continued to dominate the Chinese demographic as the top three most-watched regional movie channels among Astro Chinese 4+ audiences in the first six months of 2016.  In Indonesia, Celestial Movies remained among the top four regional movie channels including Hollywood services.

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