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Tag: timepiece

  • Swiss Craftsmanship Meets Hollywood: IWC Schaffhausen Stars In F1 The Movie 2025

    Swiss Craftsmanship Meets Hollywood: IWC Schaffhausen Stars In F1 The Movie 2025

    Swiss Timepieces Take the Spotlight in Cinematic Showcase

    As the lights dimmed and excitement filled the air, the Arthouse Le Paris cinema in Zurich played host to the premiere of F1 The Movie 2025. The event was not merely a celebration of film but a showcase for IWC Schaffhausen, the prestigious watchmaker, proudly standing as the official partner of the fictional racing team APXGP. This film, steeped in racing drama, brings Swiss craftsmanship to the forefront, and the atmosphere crackled with anticipation.

    Directed by the talented Joseph Kosinski, known for his work on the blockbuster Top Gun: Maverick, filming began in 2023. IWC has a well-established connection to Kosinski; after all, Tom Cruise donned an IWC timepiece in his previous high-flying adventure.

    What sets this production apart is its groundbreaking technique of in-camera filming, where cameras are mounted directly in the race cars, presenting viewers with an authentic cockpit experience that blurs the lines between cinema and real-life racing action.

    Star Power Behind the Wheel

    The ensemble cast features heavyweights like Brad Pitt in the role of Sonny Hayes, and Damson Idris as Joshua Pearce. Their performances go beyond mere acting; many scenes were shot during actual driving maneuvers, lending an exhilarating authenticity to the film. The result is a visual spectacle that often convinces viewers they are trackside at a live Grand Prix rather than seated comfortably in a cinema.

    In a twist of fate worthy of a Hollywood script, these two characters embody contrasting philosophies and generations in the fast-paced world of racing—an ideal backdrop for the IWC watches they wear.

    Watches that Tell a Story

    Representing the old guard, Pitt’s character wears the Ingenieur SL, distinguished by its green dial and designed by the legendary Gérard Genta. Initially overlooked and later discontinued, this watch has rebounded into the hearts of collectors—a testament to resilience and underrated talent.

    In an unexpectedly poetic turn, Sonny Hayes, after an ill-fated career marred by a serious accident, finds an unexpected shot at redemption with the help of his beloved watch. Both Hayes and the Ingenieur SL share the narrative of undervalued potential and the struggle for recognition, a resonant theme that echoes throughout the film.

    A Modern Marvel for a New Generation

    In contrast, Joshua Pearce, played by Idris, is a young, ambitious risk-taker representing the new generation of racers. He sports the Pilot’s Watch Performance Chronograph 41, an exclusive model developed just for the film, released in two limited stainless steel editions. Its design mirrors the APXGP race car’s aesthetics, perfectly encapsulating themes of innovation, speed, and modernity.

    A Prelude to a Timeless Tale

    The audience’s experience was further enriched by a YouTube short titled The Most Brilliant Failure, which set an emotional context for the story. This narrative intertwined the journeys of both Sonny Hayes and Gérard Genta. Both men, visionaries in their fields, faced early challenges in gaining recognition—Hayes as an exceptional driver and Genta as an artistic watchmaker.

    Genta’s humility, poignantly expressed in the short when he says, “I am an artist, a painter. What do I know about watches?”, resonates deeply with Hayes’ quiet resilience in the film’s final moments. Their stories remind us that greatness often lies not in boastful declarations but in quiet determination and unyielding creativity.

    Questions & Answers

    What unique filming technique was used in F1 The Movie 2025?
    The film utilized in-camera technology, embedding cameras directly into the race cars to create authentic cockpit perspectives for viewers.

    How do the watches worn by the characters symbolize their journeys?
    The Ingenieur SL worn by Sonny Hayes represents undervalued talent and resilience, while the Pilot’s Watch Performance Chronograph 41 worn by Joshua Pearce embodies ambition and dynamism in modern racing.

    What emotional context did the YouTube short provide for the film?
    The short, titled The Most Brilliant Failure, highlights the parallel journeys of Sonny Hayes and Gérard Genta, emphasizing themes of unrecognized brilliance and eventual redemption.

  • Swatch launches art-themed Macau pop up

    Swatch launches art-themed Macau pop up

    Swiss watch giant Swatch Group said Thursday it suffered a net loss of 53 million Swiss frances (49 million euros) last year as the coronavirus ravaged the global economy.

    Sales were down more than 32 percent at 5.5 billion Swiss francs, short of analyst forecasts compiled by the AWP agency for 5.8 billion Swiss francs.

    In 2019, the company, famous for its trendy multi-color plastic watches, had posted a profit of 748 million Swiss francs.

    Swatch said the pandemic slashed sales by more than 43 percent in the first quarter last year as the authorities imposed a sharp lockdown to try and curb the spread of the virus.

    As restrictions were subsequently eased, sales picked up again but remained well below normal levels, with business in tourist hotspots and airports hit badly.

    Swatch said it closed 384 outlets over the course of the year, with Hong Kong especially hard hit, falling from 92 in 2019 to 38 last year.

    For this year, the company said it hopes sales will recover to close to 2019 levels as the economy stabilises, citing China’s example.

  • Tag Heuer pop up opens in Shibuya, Tokyo

    Tag Heuer pop up opens in Shibuya, Tokyo

    Swiss luxury timepiece maker Tag Heuer has launched a pop-up at Shibuya Parco, Japan.

    The “Tag Heuer Connected” store delivers a futuristic ambiance in luxurious and stylistic tones featuring the colors of the brand against black. The store showcases Tag Heuer’s key technologies and celebrates the firm’s 160th anniversary.

    To mark the opening, the pop-up is conducting a promotional campaign called the Digital Tag Heuer Touch Rally, whereby visitors who scan a QR code from a Tag Heuer poster in the store and register as an official Line friend will receive an original branded Tag Heuer gift, while stocks last.

    Additionally, the story is holding a lottery for those who purchase the new Tag Heuer Connected watch.

    The pop-up will run through to April 12.

    Lees ook:

  • Blancpain opens its largest store in China

    Blancpain opens its largest store in China

    Timepiece brand Blancpain has opened its largest store yet in China in Beijing.

    The 380sqm two-level street front showroom, located at China World Mall near Beijing’s CBD, features an interior that reflects the brand’s heritage, inspired by the Blancpain’s centuries-old farmhouse production facility in Le Brassus, Switzerland

    Polished cherry woodwork and streamlined furniture are placed to conjure up the ambiance of the traditional watchmakers, alongside comfortable seating, a lounge bar, a VIP suite and a sweeping staircase.

    The store offers a customer service center that offers watches servicing as well as product and maintenance advice.

    Lees ook:

  • Folli Follie To Open 50 New China Stores

    Folli Follie To Open 50 New China Stores

    Greek jewelry- and timepiece-maker Folli Follie plans to open 50 new stores in China next year, showing a renewed faith in a market in which its presence has shrunk in recent years.

    Twenty of the locations will be directly operated by the company, five to seven of which will become its flagship stores in major Chinese cities, including Beijing, Shanghai and Shenzhen, Folli Follie China Director Connie Law told Caixin.

    The other 30 shops will run on a franchise model, Law said.

    The brand recently launched a necklace that includes depictions of dogs ahead of the Chinese year of the dog, the first time the company has launched such a design and a clear attempt to appeal to Chinese consumers.

    Folli Follie became well-known to Chinese fashionistas in 2011 when domestic conglomerate Fosun Group became its second-largest shareholder. The brand had 220 stores in China in 2014, according to a Fosun financial report. This figure has since declined to only 150, Law said.

    An industry insider said that the decline was in part caused by some Folli Follie franchisees switching to rivals such as Austria’s Swarovski.

    Law told Caixin that Chinese consumers are buying entry-level luxury goods at home rather than abroad as the price gap between China and other countries has narrowed.

    As e-commerce continues to rapidly expand in China — online sales grew 32% in the first 11 months of 2017, compared to a 10% increase in total retail spending — Folli Follie has also established stores on online marketplaces, including Alibaba’s Tmall and JD.com.

    But 75% of the company’s spending in China goes to its offline stores, Law said, adding that the company will never abandon its brick-and-mortar business.