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Tag: tinder

  • Let Tinder’s AI propose the best match for you

    Let Tinder’s AI propose the best match for you

    Tinder, probably the most popular dating app out there, is not getting the love lately: it’s steadily losing users month after month now. So, changes have to be made: upgrades are to be introduced soon. It’s 2025, so you know what that means, right? Correct, it means more AI.

    In the coming months, the app will introduce AI-centric features for discovery and matching, aiming to offer an alternative to the swipe-based system that once defined the platform.

    The company says these AI-curated recommendations will provide more personalized and engaging matches. But don’t you worry! If you’re accustomed to the trademark swipe, you’re safe.

    High-ranking executives emphasize that AI matching will complement swiping rather than replace it, with the goal of improving match quality and user perception.

    This isn’t the first time Tinder is meddling with AI. Another AI-powered addition, the AI Photo Finder, launched last year to help users choose the best profile photos.

    These features arrive at a time when Tinder, along with the broader dating app industry, is struggling.

    Tinder’s global user base continues to shrink. In October 2024, its monthly active users (MAUs) were down 10% year over year, improving only slightly to a 9% decline over the following months. By January 2025, MAUs had fallen around 8%.

    The company’s direct revenue also missed internal projections, coming in at $476 million, below the expected $480-$485 million range. Oops.

    In response, Match Group (the Tinder owner) has appointed Zillow co-founder Spencer Rascoff as its new CEO. Rascoff believes AI could drive a major shift for online dating, comparing its potential impact to the transition from desktop to mobile a decade ago. He pointed to apps like TikTok and Instagram that have leveraged AI to boost engagement and retention, suggesting that Match Group could see similar benefits.

    Despite this optimism, Tinder’s struggles have weighed on Match Group’s overall performance. The company reported Q4 earnings of 82 cents per share, missing analyst expectations of 84 cents. While it generated $860 million in revenue, exceeding estimates, this still marked a 0.7% decline year over year.

    For Q1 2025, Match expects revenues between $820 million and $830 million, reflecting a projected 3-5% decline due to Tinder’s ongoing user losses.

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  • Tinder wants your mom to know when and where you go on dates

    Tinder wants your mom to know when and where you go on dates

    According to Tinder, around 51 percent of users under 30 share date details with their friends, while 19 percent of users do so with their mom. The company wants to streamline the process with a new feature that will allow users to quickly and easily share details about their upcoming date through a single link.

    The new feature is called Share My Date, and it generates a link pointing to details about your planned date. These include the date, time, and location of the event, along with a picture of the person you’re meeting and a link to their profile. You can also add personal notes, such as “this could be the one” or “call the police if I’m not back by 8 p.m.”

    All (mom) jokes aside, this obviously aims to give Tinder users an extra layer of safety. It’s good to let somebody know that you’re going to meet a stranger. For the players out there, there’s no limit on the number of shareable URLs you can create with the new feature, and you can set these in the app up to 30 days in advance

    This isn’t the first feature of this kind on a dating app or service. Back in 2020, the site Match.com introduced a similar “check-in” feature that let users send details about their date to designated emergency contacts if things were going south.

    But it’s not dating apps alone that care about your whereabouts. Back in 2022, Google introduced a location sharing feature in Maps, notifying you when a friend or family member has shown up or left a place.

    The new Share My Date feature will be rolled out over the coming months. It’ll be available in the US, UK, Australia, Canada, Singapore, India, Ireland, Germany, France, Spain, Japan, Brazil, Switzerland, Mexico, the Netherlands, Italy, Korea, Vietnam, and Thailand. What do you think about it? Would you use it just to be extra safe? And since we’re talking about it, can you share the weirdest Tinder date experience you’ve had?

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  • Tinder introduces safety features to make the online dating experience more comfortable

    Tinder introduces safety features to make the online dating experience more comfortable

    The developers of the popular dating platform Tinder are looking to equip users with more tools for safety. And with Valentine’s Day fast approaching — which is also your kind reminder to check out our Valentine’s Day deals guide — is it any wonder at all?

    But, come on — how can an app that matches strangers provide more safety? Well, through an Incognito Mode, of course. While it may seem counterintuitive at first, it makes sense, as when turned on, only the users you’ve liked can view your profile.

    That may limit your reach, per say, however it also sounds like adding a higher success rate into the mix, as you’ll have a larger say in who gets to mingle with you. But that’s not all: you can outright block users straight from your feed, if you are certain in your abilities to judge a book by its cover photo.

    There is more too! Users will get the option to long press a message in order to send a report to Tinder staff regarding the user in question. The company hopes this will help them moderate their community in a way thath punishes inappropriate behavior.

    The app also received minor tweaks to its “Are You Sure” and “Does This Bother You” features, which basically nudge users into being more considerate when talking to one another. And it seems to be working, as ever since the latter was introduced, the company has been receiving 46% more user reports. Yay?

    In case you are becoming stressed about your dating habits, you can always turn to the official Tinder dating online guide, which has been drafted up in an attempt to end sexual harassment. Definite yay! The update is rolling out for the Tinder app right now, so if you haven’t checked recently, it may be high time to do so.

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  • Tinder’s next major update is all about video dating

    Tinder’s next major update is all about video dating

    As more people are leaning towards video dating and with the restrictions imposed by the coronavirus pandemic, developers and service providers are trying to find ways to keep these people connected while they’re self-isolated.

    Tinder, one of the most popular dating apps, is getting ready to provide its users with a video chat feature that will pave the way to video dating. The information was confirmed by Match Group, Tinder’s parent company, in its earnings release.

    As daters demonstrated strong willingness to video-date, our product and engineering teams around the world mobilized quickly to deploy one-to-one video chat capabilities on many of our platforms.

    The document also mentions that Tinder will be launching a one-to-one live video service late in Q2 2020, so if you’re waiting for that feature to come, you won’t have to wait too long. Of course, Tinder’s roadmap includes many other features that the company plans to implement throughout the remainder of the year, but they aren’t listed in the earnings release.

    However, since the global situation related to the COVID-19 pandemic might change, so will Tinder’s priorities, so we might see different features being instead of what’s been initially decided.

  • Tinder swipes left on the Google Play Store’s payment platform

    Tinder swipes left on the Google Play Store’s payment platform

    Dating app Tinder has a UI designed to allow users to make quick decisions on whom to meet. In fact, it has become part of pop culture. Swiping to the right on a profile indicates that you are interested in that person while swiping to the left means that you have no interest. According to Bloomberg, which cited research done by Macquarie analyst Ben Schachter, Tinder’s parent company is swiping left on the Google Play Store’s in-app subscription platform. Similar to music streamer Spotify’s complaint against Apple, Tinder’s parent company, the Match Group, objects to Google taking a 30% cut of in-app revenue generated in its app storefront.

    Spotify took its complaint to the European Union’s competition commission which has opened an antitrust investigation against Apple. But there is a huge difference between iOS and Android. Those using the former are essentially forced to use the App Store while Android users can easily sideload apps. That could be the difference between being called a monopoly or just an opportunist.

    Apple responded by noting that the 30% cut that Spotify CEO Daniel Ek keeps mentioning actually drops to 15% after a year. As a result, Apple claims that a cut of 15% is being applied to only 680,000 Spotify members. These are subscribers who upgraded from the free tier to the premium tier of service between 2014-2016. After that time period, Spotify stopped allowing iOS users to upgrade through Apple’s in-app payment system (iAP). Instead, payments for upgrades must be through Spotify’s website.

    Similarly, those using Tinder are being asked to enter their credit card information directly into Tinder’s own payment platform. While Tinder is free, you are limited to 100 right swipes a day. With Tinder Plus and Tinder Gold, you get unlimited swipes and a few other perks as well. Tinder Gold also allows users to see who has swiped right on their profile. The latter costs $12 per month for a six-month subscription or $10 per month for a year’s subscription. And Match Group has included an ingenious plan to keep subscribers wedded (see what we did there) to its own platform. After the first payment is made through Match Group, every subsequent payment will automatically take subscribers to the platform bypassing the Google Play Store’s payment system.

    If all of this sounds familiar, and for reasons other than Spotify’s complaints against Apple, it could be that what is happening with Tinder reminds you of what Epic Games did with Fortnite. One of the most popular video games ever, Fortnite had to be sideloaded from Epic Games’ own website to be installed on Android devices. This was done to avoid the 30% cut of revenue that Google would have taken on in-app subscriptions.

    More companies are looking to avoid both the App Store and Google Play Store in-app payment systems. Last December, Netflix stopped allowing new and returning subscribers using iOS to pay for their subscriptions using the App Store. And even Apple’s own customers are concerned that the tech giant is forcing them to pay more for apps because of its 30% cut. In fact, a large number of iOS users are part of a class-action suit that claims Apple’s role as a monopoly is forcing them to pay more for apps. The U.S. Supreme Court ruled in May that the suit can continue. Apple argued that it merely distributes apps sold to iOS users by third-party developers. That position helped it win a unanimous verdict from the United States Court of Appeals for the Ninth Circuit, in San Francisco. But the Supreme Court decided that Apple is actually more than just a distributor of apps and cited the contracts it signs with these developers as proof of that.

    Both Google and Apple argue that they are providing a high-profile storefront for developers to sell their apps and that they aren’t being unreasonable for asking them to make contributions to the eco-systems that allow their apps to thrive.

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  • Tinder beats Netflix to become the top-grossing non-game app

    Tinder beats Netflix to become the top-grossing non-game app

    Dating app Tinder has beaten Netflix and it is now the top-grossing non-game app on the iOS App Store, according to intelligence firm Sensor Tower.

    Tinder’s revenue soared by 40% in the first quarter of 2019 to reach $260.7 million, up from $183 million from the same period last year, while Netflix’s numbers went down from $255.7 million to $216.3 million.

    But there is a reason for that: Netflix itself stopped paying the so-called “Apple tax”, a 15% cut on all in-app purchases that go through Apple’s systems, and since December of 2018, all new Netflix subscriptions are handled outside of iOS. Apple traditionally charges companies a 30% cut of their subscription revenue for the first year and then drops that number to 15%, but Netflix is said to have had a special deal with the 15% rate available on day 1. Even those 15%, however, workout to a massive amount when you look at the numbers. At an estimated annual revenue of around $850 million, 15% would amount to around $130 million.

    Netflix pulling out of the App Store subscription program (it had already pulled out of a similar program on Android earlier) is basically a reaction to those huge amounts of money that it had to pay to Apple, which provided only the platform. And of course, this move has allowed Netflix to keep more of its revenue to itself.

    At the same time Tinder’s popularity has continued growing and the company has managed to overcome Netflix as the top grossing app.

    Interestingly, if you look at the general picture of things, you see that the majority of the top grossing, non-game apps in this first quarter of 2019 all had something to do with streaming, either for music or for video. Those apps include Tencent Video (a video streaming service popular in Asia), YouTube, Pandora and YouKu (Chinese YouTube alternative).

    And if you look at just the top downloads, you see that messengers at among the most popular ones: WhatsApp, Messenger, TikTok, Facebook, Instagram, and others.

    Considering these numbers it really is no surprise to see Apple shift to a portfolio of streaming services of its own. The newly announced Apple TV+ is coming this fall and will open a new world of Apple-original movies and shows headlined by an Oprah show and a bunch of Hollywood honchos, plus it will offer streaming from services such as HBO or Showtime. And then you have Apple Arcade, a brand new gaming service focused on quality releases that do not have pay-to-win written all over them.

  • Tinder sees Korea as stepping stone to region

    Tinder sees Korea as stepping stone to region

    Korea is the test bed for Tinder services in the rest of Asia, the dating app’s CEO said during his first press conference in the country on Tuesday.  “South Korea is an important market for us because of the market itself, but also because of the cultural influence it has over the broader Asia region,” said Tinder CEO Elie Seidman. Seidman previously served as the CEO of OkCupid, another popular American dating service.

    “Not only do most Koreans have smartphones and use social media, but the country wields a lot of influence in Asia through K-pop and the Korean wave.”

    Korea’s potential to raise the brand awareness of Tinder across Asia has already been demonstrated, according to the app’s regional director.

    “We once worked together with Korean celebrities Kim Jong-kook and Haha to have them use Tinder during a trip in Vietnam” for a reality TV show, said Lyla Seo, regional director, East Asia. “We saw a huge surge in Tinder users in Vietnam following the program.”

    Seo, who is Korean, oversees the dating service’s business in Korea, Japan and Indonesia. Seo worked as a marketing manager for Google Korea before joining Tinder.

    “Tinder has the so-called passport service, which allows people to view and match with users from other countries. The top five countries that used the passport to meet Koreans were Singapore, Japan, Thailand, Indonesia and Malaysia, reflecting the popularity of Korean culture,” she added.

    In Korea, the dating app first launched in 2015 and has been growing rapidly since. Tinder in Korea reported over 2.5 times more downloads last year compared to 2016. The service is especially popular among women, and over 80 percent of the users here are millennials.

    According to Tinder, the three biggest reasons Koreans use the app are to meet new types of people from different backgrounds, find users with similar hobbies and meet users in the same area.

    Users in Korea are most active on the app around 10 p.m. on Monday after they come back from work or school, Tinder also said.

    Tinder’s plan in Korea this year is to draw in more college-aged students and promote the idea that the app can be used to meet friends under the “Find a friend on Tinder” campaign.

    “In Korea, we are planning to introduce more marketing activities targeting college students and contribute to society by launching a scholarship program,” Seo said.

    Tinder, founded in 2012, has around 4.1 million paying users and generated $800 million in revenue last year worldwide.

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  • AirAsia looks at Tinder to find travel lovers

    AirAsia looks at Tinder to find travel lovers

    Low-cost airline AirAsia is hoping New Zealanders will swipe right and fall in love with Malaysia.

    The Kuala Lumpur-based airline is launching the “Meet Malaysia” campaign on Tuesday.

    Anyone who chooses to match with the destination will go into the draw to win a trip to Malaysia for two people and tickets to the Borneo Jazz Festival or Rainforest World Music Festival.

    The campaign, which the airline has described as “cheeky”, is aimed at attracting those who may want to try something new. Something that may be common on Tinder, but perhaps not for an airline.

    AirAsia hopes the campaign will attract potential travellers on the app who were thinking about spending time in places like Indonesia, Thailand or Vietnam that could be swept off their feet by the Malaysian experience.

    AirAsia operates seven flights per week from Auckland to Kuala Lumpur with connections to 15 cities in Malaysia.

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  • Polygamy dating app draws criticism in Indonesia

    Polygamy dating app draws criticism in Indonesia

    A Tinder-style dating app for polygamists has sparked controversy in Indonesia, the world’s most populous Muslim nation — but its developer says he “just wants to help” unmarried middle-aged women.

    Indonesian law defines marriage as between a man and a woman but polygamy is tolerated in certain circumstances, despite being generally frowned upon. Ayo  Poligami, loosely translated as “let’s go polygamy”, is a free smartphone app that matches married and single Muslim men with women who want to create “big families”.

    It has attracted more than 56,000 members since its launch in April, according to developer Lindu Cipta Pranayama.

    But women’s rights campaigners have criticised the app, warning of a strong link between polygamy and domestic violence.

    “Due to the controversy, I initially wanted to permanently shut down the site, but when I saw many women in their 40s of 50s who are still virgins and unmarried I decided to keep it,” Pranayama told Tuesday.

    “Can you image being in your 40s or 50s but never been touched by a man?” added the 35-year-old, who created the app after failing to find a wife on several dating sites.

    Indonesian men who apply to one of the country’s Islamic courts, which have jurisdiction over marriage, are able to take a second wife under certain circumstances.

    For example, a court may review and grant an application if the man’s first wife is unable to bear children or has a disability and gives her permission.

    Adriana Venny Aryani, from Indonesia’s National Commission on Violence Against Women, said polygamy as facilitated by Ayo Poligami could be harmful to wives.

    “When the husband is practicing polygamy, women are emotionally abused, economically (abused), and sometimes violently,” she said.

    Pranayama said a high number of fake accounts had caused the platform to temporarily close, but a new version is set to launch on Thursday with more stringent user criteria.

    Indonesian authorities recently shut down another controversial matchmaking site, Nikahsirri.com, which offered “virgin auctions” for men and women looking for marriage.

    Police arrested the founder of the short-lived site, Aris Wahyudi, over the “pornographic content” it contained.

  • Tinder isn’t feeling the love for Gap

    Tinder isn’t feeling the love for Gap

    Tinder just swiped left on Gap’s plan to use its dating app as a new means for promoting the brand.

    In a story posted on AdWeek Wednesday, the apparel retailer said that it intended to run provocative phrases such as “you’re invited to the pants party” on the platform, in what it called a form of guerrilla marketing.

    “We did a little something special on Tinder,” the Gap’s Tricia Nichols told the publication. “You’ll see a profile with clever messaging in the spirit of love and the perfect match. It’s the perfect fit for Tinder.”

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