Bakery cafe Tous Les Jours Vietnam has launched a new brand identity at its Hai Ba Trung outlet in Ho Chi Minh City’s District 1.
Months in preparation, the refreshed store features a cafe-inspired interior and takes its inspiration from the “just baked” concept, reports the Vietnam Economic Times.
Tous Les Jours (every day) is a South Korean bakery franchise owned by CJ Foodville Corporation in the US. CJ Foodville Vietnam CEO Kim Gun Pyo says more new outlets are planned “in the near future”.
He says the company is committed to ethical business practices that strengthen its partnership with local businesses and contribute to the community. He says Tous Les Jours uses Fairtrade-certified coffee beans grown in Vietnam.
With 36 outlets in Vietnam, the company plans to reach 100 by 2020 and double that by 2025.
Tous Les Jours is a French-Asian bakery that serves baked goods and beverages. The brand was launched in the US in 2004 and also has stores in Cambodia, China, Indonesia, Malaysia and the Philippines, with plans to enter Singapore as well.