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Tag: Toast Box

  • Toast Box Breaks Ground With First Highway Store In Indonesia: Expanding Authentic Singaporean Cuisine

    Toast Box Breaks Ground With First Highway Store In Indonesia: Expanding Authentic Singaporean Cuisine

    The Singapore-based coffee chain, Toast Box, recently inaugurated its first store in partnership with Map Boga Adiperkasa (MBA) Group, located at Rest Area Km 57 in Jakarta.

    Expansion Beyond Mall Outlets in Indonesia

    This latest development signifies Toast Box’s strategy of extending its footprint beyond shopping malls in Indonesia. The company intends to expand the brand’s presence across rest areas, which started with the opening of the Rest Area Km 57 store.

    A Convenient Stopover Offering Authentic Singaporian Cuisine

    The store, which opened on October 9, offers customers a convenient pit-stop while also focusing on providing authentic Singaporean cuisine. This commitment strengthens Toast Box’s position as a prime location for coffee, traditional kaya toast, and hearty, delicious dishes. It aims to merge the comfort of travelling with the taste of genuine Singaporean flavours.

    Anthony Mc Evoy, CEO of MBA, lauded the new establishment. “The launch of this Toast Box store reinforces the brand’s status as the top destination for coffee, traditional kaya toast, and delectable, heart-warming dishes. It’s a place where authentic Singaporean flavours meet the comfort of your travels,” he commented.

    Experience Nanyang Coffee and Toast Culture

    Toast Box offers its customers a chance to delve into the Nanyang coffee and toast culture, which gained popularity during the 60s and 70s. The brand aims to provide an experience rooted in tradition while ensuring its offerings align with modern taste preferences.

    Questions & Answers

    What is the significance of this new store opening by Toast Box?
    The opening of the new store marks the expansion of Toast Box beyond mall outlets in Indonesia. It also signifies the start of its partnership with Map Boga Adiperkasa (MBA) Group.

    What does Toast Box aim to provide for its customers?
    Toast Box aims to provide a convenient stopover for travellers while staying true to serving authentic Singaporean cuisine. It provides an experience of the Nanyang coffee and toast culture, popular in the 60s and 70s.

    Who is the CEO of MBA?
    The CEO of MBA is Anthony Mc Evoy.

  • BreadTalk sets expansion plan for China, Indonesia

    BreadTalk sets expansion plan for China, Indonesia

    BreadTalk Group is expanding through new joint ventures in China and Indonesia.

    Using a wholly owned subsidiary, Shanghai BreadTalk Gourmet, the Singapore-listed food chain operator has formed a joint venture with Ge Ying to operate BreadTalk bakeries in Chongqing, China.

    “This strategic partnership combines BreadTalk Group’s wealth of experience in managing and developing franchisee relationships with Ge Ying’s strong understanding of Chinese consumers’ preferences,” BreadTalk Group said in a statement.

    Ge Ying has been managing the BreadTalk brand of bakeries in Tibet for the last six years. “With proven track records, the group is confident of his team’s capabilities to lead the growth plans for Chongqing, China.”

    BreadTalk Group will hold a 30 per cent stake in the joint venture, which will potentially expand across southwestern China.

    Tan Aik Peng, BreadTalk Group’s bakery division CEO said adopting a joint venture approach rather than a franchising agreement was in line with the group’s long-term direction of increasing directly owned outlets in Mainland China.

    “Our strong product development and innovative brand promotion, coupled with Mr Ge Ying and his team’s proven track record in BreadTalk operational management and strong local knowledge will create a win-win situation for us in Chongqing. Looking ahead, it will serve as a good foundation for us to build a strong southwestern China base in Chongqing, enabling us the opportunity to penetrate further into other southwestern markets like Yunnan and Guiyang provinces.

    “We are fully committed to the Chinese bakery market in which we have full confidence to meet the discerning tastes of the Chinese consumers,” concluded Peng.

    Toast Box expands into Indonesia

    Meanwhile, through its BreadTalk International subsidiary, the company has formed another joint venture in Indonesia.

    It has a 70 per cent stake in BTG – Pura Indah Berkat Venture, with partner Pura Indah Berkat, which operates the Toast Box brand and chain of outlets in Indonesia.

    The first Toast Box outlet is scheduled to open this year in central Jakarta. Currently, PIB manages a Toast Box outlet at Soekarno-Hatta International Airport Terminal 3.

    In a statement announcing the venture, Peng described Indonesia as “a strategic and important market for the company” and that the Toast Box format is “highly relevant” to Indonesian consumers.

    “We are confident that with our insights and experience from operating Toast Box in Singapore and other regions, our consumers will be able to enjoy our quality Nanyang coffee, toast products and local delicacies in Indonesia,” said Tan.

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  • Toast Box to launch new concept

    Toast Box to launch new concept

    Toast Box Philippines, the Singaporean restaurant chain known for its kaya toast, eggs, and coffee sets, is closing – but plans to re-open with a new concept.

    Announcements at its Manila branches have cited tomorrow as the final day of trading in the Philippines. “We want to take this opportunity to sincerely thank you for your patronage for the past 10 years. It has been a privilege and a delight serving you.

    “We will be renovating our stores and will reopen with a new brand. We hope to see you back in our stores very soon.”

    Toast Box is one of several food retail brands owned by Singapore’s BreadTalk Group. Others include Bread Society, BreadTalk, Din Tai Fung, Food Republic, So, The Icing Room and Thye Moh Chan.

    However a Toast Box Philippines marketing executive has confirmed the company will close its Manila branches then introduce a new concept, “Nanyang”, which will offer Asian favourites. It will launch at SM Aura in Taguig on June 1.