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Tag: toast

  • Toast Box Breaks Ground With First Highway Store In Indonesia: Expanding Authentic Singaporean Cuisine

    Toast Box Breaks Ground With First Highway Store In Indonesia: Expanding Authentic Singaporean Cuisine

    The Singapore-based coffee chain, Toast Box, recently inaugurated its first store in partnership with Map Boga Adiperkasa (MBA) Group, located at Rest Area Km 57 in Jakarta.

    Expansion Beyond Mall Outlets in Indonesia

    This latest development signifies Toast Box’s strategy of extending its footprint beyond shopping malls in Indonesia. The company intends to expand the brand’s presence across rest areas, which started with the opening of the Rest Area Km 57 store.

    A Convenient Stopover Offering Authentic Singaporian Cuisine

    The store, which opened on October 9, offers customers a convenient pit-stop while also focusing on providing authentic Singaporean cuisine. This commitment strengthens Toast Box’s position as a prime location for coffee, traditional kaya toast, and hearty, delicious dishes. It aims to merge the comfort of travelling with the taste of genuine Singaporean flavours.

    Anthony Mc Evoy, CEO of MBA, lauded the new establishment. “The launch of this Toast Box store reinforces the brand’s status as the top destination for coffee, traditional kaya toast, and delectable, heart-warming dishes. It’s a place where authentic Singaporean flavours meet the comfort of your travels,” he commented.

    Experience Nanyang Coffee and Toast Culture

    Toast Box offers its customers a chance to delve into the Nanyang coffee and toast culture, which gained popularity during the 60s and 70s. The brand aims to provide an experience rooted in tradition while ensuring its offerings align with modern taste preferences.

    Questions & Answers

    What is the significance of this new store opening by Toast Box?
    The opening of the new store marks the expansion of Toast Box beyond mall outlets in Indonesia. It also signifies the start of its partnership with Map Boga Adiperkasa (MBA) Group.

    What does Toast Box aim to provide for its customers?
    Toast Box aims to provide a convenient stopover for travellers while staying true to serving authentic Singaporean cuisine. It provides an experience of the Nanyang coffee and toast culture, popular in the 60s and 70s.

    Who is the CEO of MBA?
    The CEO of MBA is Anthony Mc Evoy.

  • Sandwich chain Isaac Toast opens in Hong Kong

    Sandwich chain Isaac Toast opens in Hong Kong

    Renowned for being ‘the breakfast staple of Koreans’, sandwich chain Isaac Toast has just opened its second store in Hong Kong – seven months since its debut at Sha Tin’s New Town Plaza.

    The new store is located inside Langham Place shopping center in Hong Kong’s Mongkok district.

    Isaac Toast has been on the radar for many Hongkongers thanks to the Korean culture wave and was met with much anticipation during its launch with long queues. However, customers were vocal with their disappointment on restaurant guide platform OpenRice for long waits and quality inconsistencies.

    Despite that, Isaac Toast looks set to continue to expand in Hong Kong now it has a second outlet trading. The brand currently has more than 800 stores in its home market and has also expanded abroad into Macau, Taiwan, the Philippines, Singapore and Malaysia, to name a few.

    Meanwhile, South Korean coffee chain Tom n Toms went into liquidation in Hong Kong, shuttering all five its stores at the start of the year after succumbing to the depressed Hong Kong retail market.

  • Soul Origin offers free toast

    Soul Origin offers free toast

    Cafe chain Soul Origin is giving away a free slice of Vegemite toast with any coffee purchase on Wednesday, after an imprompt national debate broke out yesterday over the correct amount of Vegemite on a slice of toast.

    The debate started when a customer took issue with the scant serving of Vegemite on their toast and posted an image to the Breakfast sub-Reddit page, calling the Soul Origin cafe in the Domestic Terminal of Sydney Airport that served it to them “un-Australian”.

    The image was widely shared across social media, where thousands of Vegemite fans and haters weighed in.

    “I’m fairly sure that’s illegal in Australia,” one Redditor commented on the original photo, while another noted, “I hate the stuff and even I know that isn’t quite enough.”

    On the other side of the fence, some pushed for the option to throw the toast in the bin and replace it with peanut butter instead.

    Soul Origin chief executive Chris Mavris took the frenzy in stride. He released a statement Tuesday afternoon announcing customers would receive a free slice of Vegemite toast with any coffee purchase on Wednesday, and encouraging customers to tell their local cafe exactly how they like it.

    “There’s nothing more Australian than Vegemite on toast but it’s no secret that everyone has their own personal way of enjoying this national delicacy,” Mavris said.

  • Stephen Marks mulls French Connection sale

    Stephen Marks mulls French Connection sale

    French Connection founder and CEO Stephen Marks plans to sell his remaining cornerstone stake in the fashion label.

    Sky News UK has reported Marks has engaged Numis Securities to approach prospective buyers for the 42 per cent stake in French Connection which he still holds. He founded the brand back in 1969.

    UK media is reporting that should a buyer be found for the stake, it would almost certainly trigger a takeover bid for the entire company. A formal stock exchange announcement is pending.

    French Connection is emerging from a challenging period in its history after its hugely successful FCUK era brand positioning fell from favour in the late 2000s. In recent months, it has built strong sales online via Asos and it raised £23.3 million from the sale of 75 per cent of its Toast label in April to Danish retailer Bestseller United, parent of Selected, Vera Moda and Jack & Jones, among others.

    But the parent brand, now down to a store network of only about 30, recorded a like-for-like sales decline of 7 per cent in the half year to July 31 and a loss of £5.5 million. Marks, however, anticipates the business will be profitable by January with licensing income on the rise, reaching £2.6 million for the period, and wholesale revenues up 6.2 per cent.

    Any deal for Marks’ stake will be heavily influenced by the second largest shareholder in French Connection, Mike Ashley, who holds 27 per cent of the stock. Ashley recently bought out troubled House of Fraser and is CEO of Sports Direct.

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  • Isaac Toast lands in Malaysia – at KL airport

    Isaac Toast lands in Malaysia – at KL airport

    South Korean sandwich outlet Isaac Toast opened yesterday at Kuala Lumpur International Airport (KLIA2) Arrival Hall – its debut for Malaysia.

    Starting out as a sandwich stall in Seoul in 1995, Isaac Toast now has 700 retail outlets in South Korea, with a scattering of stores also in Macau and Taiwan.

    It is known for its filling sandwiches that feature different meats and toppings. Its most popular sandwiches include Bulgabi, Bulgogi, Bacon Best and Ham Special, plus some branches offer specialties like Double Cheese Potato and even Shrimp.