A new Toby’s Sports flagship store just opened in BGC is the chain’s largest yet. The 1000sqm store, which takes up two floors, was designed by German architectural firm Blocher + Blocher and Philippine-based Sonia Olivares and Associates. The interior design was inspired by Manila’s “raw aesthetics” with larger-than-life graphics and bursts of color that reflect “the vibrant nature of sports”. Interactive touch screen displays throughout the store use RFID tags to provide shoppers with information about products.
“We harnessed the latest technology to bring our store experience to the next level,” said Toby’s Sports president Toby Claudio. “We wanted to create more than just a store, but a space that tells stories about the latest sports innovations and inspire people to play; an iconic store, a pinnacle shopping experience in the heart of Metro Manila.”
On the outside, a large LED display rises over Fifth Avenue.
The store stocks a premium collection of footwear, sports apparel and equipment from multiple international brands.
“The new Toby’s Sports flagship store is a statement we wanted to make, that even after 40 years in the business, we are still looking for ways to improve. It has allowed us to provide new and exciting experiences and best-level products for our customers. My hope is that the flagship can become an epicenter for sports and sneaker culture in the Philippines,” said Claudio.
The store features several zones to provide an experiential component to shopping.
An interactive PlayZone hosts events and doubles as a basketball court, featuring a professional-grade basketball shooting machine.
LaunchZone will showcase new products and double as a space for pop-up installations, VIP events and guest appearances by athletes.
Toby’s Custom Lab on the second floor, offers apparel customization services for customers, and is able to create team uniforms of personalised products for individuals.
The BGC store is Toby’s Sports 55th shop in the Philippines and more are in planning.
