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  • Asics Boosts Japan Presence with Second Flagship Store Launch in Tokyos Shinjuku District

    Asics Boosts Japan Presence with Second Flagship Store Launch in Tokyos Shinjuku District

    Asics, the renowned Japanese sportswear brand, is set to open its second flagship store in Japan. The grand opening is scheduled for later this month, and the new store will be located in the bustling heart of Tokyo’s Shinjuku district. This four-storey retail expansion signifies Asics’ commitment to increasing its local presence and enhancing its customer engagement platform.

    A New Flagship Store with Innovative Offerings

    Spanning approximately 605 square meters, the Shinjuku store will serve as the company’s third global flagship location. This follows the establishment of the initial flagship stores in Harajuku, Japan and Shanghai, China. The store will feature a broad selection of Asics’ products, including its popular running, tennis, basketball, and golf collections. Customers can also look forward to exploring the SportStyle lifestyle range and a variety of collaborative products.

    One innovative feature of the new store is the introduction of Asics Create, a unique apparel customization service. This will be the first time the service is available in a directly operated store, providing customers with the opportunity to personalize select garments with embroidered designs.

    The flagship store also boasts an exclusive private lounge, accessible only by reservation. This lounge is designed to provide personalized one-on-one consultations for select members of the OneAsics loyalty program.

    Sustainable and Strategic Expansion

    In line with increasing global consciousness about sustainability, the Asics Shinjuku store incorporates various recycled materials in its construction. For instance, the flooring in the fitting rooms is partly fabricated from foam that has been salvaged from discarded shoes.

    The opening of the Shinjuku store marks another step in Asics’ strategic investment in expanding its branded retail network. It also aligns with the company’s broader goal of reorganizing its business portfolio. Just last month, Asics announced its plan to spin off its rapidly growing premium lifestyle label, Onitsuka Tiger, into a standalone subsidiary named OT Group starting in January 2027. This move aims to give the brand more operational freedom and catalyze its global expansion.

    Questions & Answers

    What is unique about Asics’ new flagship store in Shinjuku?
    The new store will introduce Asics Create, a unique apparel customization service, in a directly operated store for the first time. It will also feature a private lounge for personalized consultations with select members of the OneAsics loyalty program.

    How is Asics addressing sustainability in its new store?
    The Asics Shinjuku store incorporates various recycled materials, including fitting room flooring partly fabricated from foam salvaged from discarded shoes.

    What is the significance of the new store opening?
    The opening of the new flagship store in Shinjuku is a part of Asics’ strategic plan to expand its branded retail network and to reorganize its business portfolio.

  • Loewe Unveils Its Largest Japanese Store in Tokyo’s Glamorous Ginza District: A Fusion of Luxury Fashion and Art

    Loewe Unveils Its Largest Japanese Store in Tokyo’s Glamorous Ginza District: A Fusion of Luxury Fashion and Art

    Spanish luxury brand Loewe has continued its expansion in Asia with the opening of a new flagship store in Tokyo’s renowned Ginza district. Japan remains a crucial market for the brand, and the latest outlet signifies a strategic expansion of its retail presence.

    A Landmark Store

    The Casa Loewe Ginza store is the largest of its kind in Japan and second-largest globally. It occupies a prime location at the intersection of Chuo-dori and Miyuki-dori, an area famed for its luxury shopping culture. The sprawling four-story store offers the brand’s complete collection of products, including men’s and women’s ready-to-wear, leather goods, accessories, fragrances, and home items.

    An Ode to Art and Design

    The Casa Loewe concept, which intertwines retail with elements of art and design, is at the heart of the store. The exterior of the building is adorned with handcrafted ceramic tiles in a muted green hue, paying tribute to Ginza’s historical landscape. Inside the store, artworks and craft pieces are tastefully displayed alongside the brand’s merchandise, creating an immersive shopping experience.

    Celebrating with Unique Collaborations

    In celebration of the new store’s opening, Loewe has released exclusive items created in partnership with Kyoto-based ceramic studio, Suna Fujita. These special items add an element of local artisanal craftsmanship to the brand’s offering, further enhancing its appeal to the discerning Japanese market.

    Loewe’s parent company, the French luxury group LVMH, continues to prioritize the opening of brick-and-mortar locations in major cities across the globe, despite the rising trend of online shopping.

    In 2020, LVMH unveiled the Casa Loewe megastore in Shanghai, marking the brand’s largest flagship in Asia.

    Questions & Answers

    What is the Casa Loewe concept?
    The Casa Loewe concept is an innovative retail approach that integrates art and design elements into the shopping experience.

    How does Loewe’s new store in Tokyo compare in size to its other global locations?
    The Casa Loewe Ginza store is the largest in Japan and the second-largest worldwide.

    What unique offering has Loewe created to celebrate the opening of its new Ginza store?
    Loewe has produced exclusive items in collaboration with Suna Fujita, a Kyoto-based ceramic studio, to celebrate the launch of the new store.