Retail News CRM

Tag: transparancy

  • Facebook criticizes App Tracking Transparency on iPhones

    Facebook criticizes App Tracking Transparency on iPhones

    When Apple introduced App Tracking Transparency back with iOS 14.5, a feature that allows iPhone users to opt-out of ad-related activity tracking on their phones, Facebook was not happy with it. Back then, Facebook criticized the new privacy feature claiming it would hurt small businesses’ advertising. Now, Mark Zuckerberg is at it again.

    On Monday, Facebook reported its third-quarter financial results that showed $29.1 billion in revenue from advertisements. Despite these results though, the company’s CEO Mark Zuckerberg has remained upset about Apple’s privacy changes that prevented ad tracking if the user didn’t want to be tracked. Reportedly, he stated in an investor call that Apple has been hurting not only Facebook but “millions of small businesses” with these changes.

    Zuckerberg stated that Facebook experienced “revenue headwinds” because of Apple’s App Tracking transparency and its impact on the advertising business. He criticized the iOS privacy features stating that they affect small businesses that rely on ad platforms in the “difficult times”.

    He also said that despite the impact these changes had on the social media platform, the company will learn to navigate the “headwinds” over time with investments Facebook is making today.

    Another participant in the investor call was Facebook COO Sheryl Sandberg stated that the iOS privacy changes advantaged Apple’s own advertising business. Additionally, Sandberg stated that now it is more difficult to target an ad or measure campaign results when it comes to iPhone and iPad users.

    Apple’s App Tracking Transparency, which was introduced back in April with iOS 14.5. The feature presented iPhone users with a prompt to opt-out of advertisement tracking on apps. If people wanted, they could click on a button and thus prevent tracking so they won’t receive targeted apps. Understandably, a large number of iPhone users opted out of tracking.

    Companies such as Facebook which rely heavily on advertisements disagreed with the new change ever since it was introduced back in April. Facebook criticized Apple on the move, stating multiple times that this change was hurting small businesses.

    It was not only Facebook complaining though. Last week, Snap’s CEO also stated the company’s revenue from Snapchat was affected by the new App Tracking Transparency technology. However, Snap’s CEO stated that these changes might be positive in the long run.

    By September of this year, according to data from analysis firm Statista, only 21% of iPhone users have decided to opt-in for app tracking and to allow for their activity to be tracked in order to receive targeted ads. The remaining percentage is, understandably, for iPhone users that have opted out and prevented apps from tracking them for ads.

    The App Tracking Transparency feature has now started to change the advertising market across the mobile industry. Right now, many advertisers focus primarily on Android devices, as many iPhone users have decided that they do not wish to be tracked for targeted ads.

    Apparently, it’s not only advertisers like Facebook that are affected by this change. A couple of months ago, we reported that the new App Tracking Transparency feature is also changing the mobile game industry and is influencing the way game makers have to go about in order to advertise in games, as they cannot be targeted to specific users.

    Recently, we reported on another fact: Apple’s in-house advertisement business has been experienced growth since the change. Apple has an ad service named Search Ads and it has grown since App Tracking Transparency was introduced on iOS devices.

    Lees ook:

  • Unilever buys digital-first skincare brand Paula’s Choice

    Unilever buys digital-first skincare brand Paula’s Choice

    Unilever is to add digital-led skincare brand Paula’s Choice to its portfolio after reaching a purchase agreement with TA Associates.

    The value of the deal – expected to be completed in the third quarter this year – has not yet been disclosed. According to Unilever, Paula’s Choice will join its Prestige division which manages other skincare brands such as Tatcha, Murad, and Dermalogica.

    “Developing Unilever’s portfolio in the high-growth premium skin-care segment is one of our strategic priorities,” said Sunny Jain, president of beauty & personal care at Unilever.

    “Paula’s Choice is a true pioneer in the digital space for beauty and has created a mission-based brand rooted in truth and transparency,” said Vasiliki Petrou, VP and CEO of Unilever Prestige.

    Founded in 1995 by Paula Begoun, the direct to consumer brand Paula’s Choice is known for its science-backed products and digital tools, including its ‘Ingredient Dictionary’ that breaks down the research behind nearly 4000 ingredients, and ‘Expert Advice’, a curated online hub of skincare and ingredient knowledge.

    Lees ook:

  • Amazon duplicates Transparency program to Japan and Australia

    Amazon duplicates Transparency program to Japan and Australia

    Amazon announced the expansion of Transparency to two new countries – Japan and Australia – making it available in 10 countries where Amazon has a store. Amazon Transparency is also celebrating a milestone of enrolling over 10,000 brands into the program. Transparency, launched in 2018, is a product serialization service that builds on Amazon’s long-standing work and innovative solutions focused on ensuring that customers always receive authentic goods when shopping in Amazon’s stores.

    “Transparency has allowed us to grow consumer confidence in our products and prevent inauthentic products from ending up in the hands of our customers.”

    “Transparency is a powerful technology-driven solution that gives brands the ability to uniquely identify every product unit they manufacture and allows Amazon to use this to prevent counterfeits from reaching customers,” said Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support.

    Transparency allows brands to uniquely identify each unit they produce through the application of unique codes on the product or its packaging. These codes allow Amazon to inspect and authenticate every unit enrolled in Transparency proactively, detecting and stopping counterfeits before they ever reach customers. Additionally, customers can use a mobile app to scan the code and verify authenticity regardless of where they purchased the brand’s products. Over 10,000 brands – from Fortune 500 companies and global brands, to startups and small businesses in countries around the world including LG Electronics USA, Spectrum Brands, Cards Against Humanity LLC, Neato, Petrichor, Skullcandy, Salom, Nomader, and Naples Naturals – have already enrolled in Transparency. Across these brands, Transparency has prevented the shipment of over 500K suspected counterfeits in Amazon’s stores.

    LG Electronics USA, a leading innovator in home appliances, said “LG sees Transparency as a great way to ensure that consumers use genuine LG filters while protecting them from counterfeit products.”

    Spectrum Brands, a Fortune 500 company that owns several pet care companies, said: “By having the Transparency seal on our products, we give consumers confidence that the products they are purchasing for their pets are authentic, effective and formulated as labeled.”

    Cards Against Humanity LLC, said: “With Transparency, we’re now more confident than ever that our customers are receiving legitimate products — which is a win for us and for customers.”

    Neato, a maker of robotic vacuum cleaners, said: “Transparency has allowed us to grow consumer confidence in our products and prevent inauthentic products from ending up in the hands of our customers.”

    Sumeet Raj Aggarwal, owner of the small business in India, Petrichor, said: “With Transparency, consumers can buy with confidence knowing that the products are authentic and high quality. This program grows confidence in our brand and prevents counterfeits from being delivered to consumers. It’s a win-win for brands and consumers.”

    In addition to Japan and Australia, Transparency is available in Canada, France, Germany, India, Italy, Spain, the United Kingdom, and the United States. To learn more about Transparency and how to enroll, visit: https://www.transparency.com/

    Transparency is one of many innovations that Amazon has introduced to partner with brands to ensure customers receive authentic products and to protect brands’ intellectual property.

    • Most recently, Amazon launched the Amazon Counterfeit Crime Unit (ACCU), a global team that will investigate and bring legal action against bad actors, protecting customers, brands, and Amazon’s selling partners. To learn more: https://press.aboutamazon.com/news-releases/news-release-details/amazon-establishes-counterfeit-crimes-unit-bring-counterfeiters
    • Amazon’s Project Zero, which empowers brands to drive counterfeits to zero. Project Zero uses automated protections to proactively and continuously scan more than 5 billion attempted product listing updates daily to look for suspicious listings, provides a self-service tool for brands with an unprecedented ability to directly remove listings from Amazon’s stores, and leverages product serialization as an optional service. To join the more than 10,000 enrolled brands, learn more at: https://www.projectzero.com.
    • Amazon IP Accelerator helps businesses more quickly obtain intellectual property (IP) rights and brand protection in Amazon’s stores. The program was designed specifically with small and medium businesses in mind and is available to entrepreneurs worldwide that are looking to secure intellectual property in the U.S. IP Accelerator connects entrepreneurs with US law firms with expertise in trademark applications. Entrepreneurs also benefit from pre-negotiated rates. To learn more: https://brandservices.amazon.com/ipaccelerator
    • Amazon Brand Registry, a free service that gives brand owners access to a powerful set of tools that help them deliver an accurate and trusted customer experience on Amazon while protecting a brand’s IP. More than 350,000 brands are enrolled. To enroll and learn more: https://brandservices.amazon.com/
    Lees ook:

    Lees ook: