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Tag: TrueMove

  • TrueMove aims for 33% market share

    TrueMove aims for 33% market share

    Thai operator TrueMove aims to increase its share of the mobile market to 33% next year, as the second-ranked operator takes aim at market leader AIS.

    The operator plans to invest in data capacity and introduce innovative new services and products to meet its expansion goals, the Bangkok Post reported.

    TrueMove currently has a market share of around 29% and a revenue market share of about 26%, which compares to 44.8% and 48.6% respectively for for AIS.

    In an interview, True Corp co-president for commercial management Vichaow Rakphongphairoj expects the arrival of 5G and the IoT to increase the penetration rate for mobile numbers and SIMs from the current 140% to up to 1,000%.

    While the operator will need to expand its spectrum holdings to develop the capacity to launch new services, Vichaow told the publication it is too early to say whether TrueMove will join the planned 5G auction for 1800-MHz and 850-MHz spectrum planned for next June. The operator’s participation will depend on the final conditions for the auction and the results of the operator’s feasibility study.

    True Move currently holds the highest amount of bandwidth among Thai mobile operators with 55MHz spread out across the 850-MHz, 900-MHz, 1800-MHz and 2100-MHz bands.

  • TrueMove deploys Procera’s ScoreCard

    TrueMove deploys Procera’s ScoreCard

    Thai mobile service provider TrueMove has deployed Procera’s ScoreCard technology to monitor the quality of experience (QoE) its network is delivering to subscribers across 2G, 3G, and 4G LTE.

    ScoreCard is being used for raw QoE KPI intelligence and the visualization of network performance, thereby helping to guide capex investments and better service planning.

    TrueMove’s management can quickly use the data and visualization to further aid business investment decisions, maximize ROI, and reduce churn among the subscriber base.

    “Mobile operators are increasingly differentiating their offerings by delivering a differentiated experience to subscribers,” said Viriya Upatising, CIO at TrueMove.

    “Procera’s solutions enable TrueMove to see the actual experience delivered to their subscribers in real-time, and ScoreCard provides unique QoE KPIs and visualization that is ensuring the experience is a good one for all subscribers.”

    As higher bandwidth mobile devices, connected cars, and the Internet of Things (IoT) continue to proliferate, TrueMove needs better intelligence about the QoE delivered to subscribers to maximize the return on investment for its capex.

    ScoreCard has been deployed across TrueMove’s network to measure the quality of mobile broadband delivery. No Personally Identifiable Information (PII) is collected from the subscribers, but the overall quality of the broadband service is measured and fed back to a centrally deployed Procera Insights system.

    ScoreCard has already identified several areas of investment that will improve the QoE of the TrueMove network, and action has been taken to enhance the subscriber experience based on ScoreCard’s recommendations.

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  • TrueMove to be ordered to set up Pokemon no-go zones

    TrueMove to be ordered to set up Pokemon no-go zones

    Thailand’s telecom regulator has summoned Pokemon master license holder True for urgent meetings today (9 August) and will order True to communicate with the franchise holder to set up Pokemon no-go zones.

    Dtac has confirmed it has also been summoned to give evidence about Pokemon to the NBTC. It is understood that AIS will also be present.

    NBTC secretary-general Takorn Tantasit further said that Pokemon have been appearing in inappropriate places such as hospitals, monasteries and government offices and this has led to chaos as players enter to try and catch them.

    Takorn said that Pokemon Go poses a threat to national security and has led to traffic mayhem.

    Royal Thai Police deputy spokesperson Pol Col Krisana Patanacharoen has called Pokemon Go a national security risk with people entering secure government facilities to hunt down Pokemon. He also said that anyone caught playing the game while driving will be prosecuted and fined.

    The only voice calling for reason came from Education Minister General Daopong Rattanasuwan. General Daopong said he would begin his own Pokemon Journey and play the game before passing judgement though he said it was unlikely he would order a ban on the game.

    “If you do not play Pokemon Go yourself, you will not understand the game. I have heard it is good for exercise,” the general said, referring to the distances of up to 10 km trainers have to walk in order to hatch a Pokemon egg.

    Earlier the Culture Minister Vira Rojpojchanarat came out against Pokemon in religious and historic sites as inappropriate and Election Commissioner Somchai Srisutthiyakorn said it was illegal to enter polling stations to catch Pokemon.

    On the other hand, the Sports and Tourism permanent secretary Pongpanu Svetarundra welcomed Pokemon Go and said that they would place Pokemon and Pokestops at key historic sites to promote tourism. The election commission also warned that catching Pokemon in polling stations is illegal.

    ICT Minister Uttama Savanayana has not made a formal comment for or against Pokemon, but he has spent the day re-tweeting news about Pokemon no-go signs across the globe which suggests he is also anti-Pokemon.

    What is clear is that none of the people in power in Thailand have any clue about how the actual game mechanics work. Nor has anyone clarified what rights, if any, True’s Pokemon license gives it over Niantic Labs’ Pokemon Go.

    NBTC secretary-general Takorn compounded his act of total cluelessness by saying that the game needed to be adapted to Thailand as Thai pavements are narrower than in Japan.

    Takorn clearly believes that Nintendo of Japan created Pokemon Go and placed the Pokestops. California-based Niantic, until recently a Google subsidiary, developed the game and the Pokestops are simply re-used sites from its other augmented-reality game, Ingress the vast majority of which are user-submitted.

    True is the master license holder of the Pokemon franchise in Thailand granted by the Pokemon Company back in December 2014. This includes merchandise and TV rights for TrueVisions, but not the right for a game which was made clear when they first held a press conference about the partnership.

    However the telco has recently said the license includes the rights to Pokemon Go, according to True’s head of content Peerathon Kasemsri. True CEO Supachai Chearavanont said there would be special in-game items for TrueMove subscribers and perhaps even a unique Thai Pokemon. None of that has happened.

    When Pokemon go was launched in Thailand through the Apple and Google stores, all telcos had equal access to the game.

    For its part, TrueMove is running a big Pokemon Go promotion campaign under a slogan, “True home of Pokemon” but other than offering an e-book and a Pokemon-branded data package for trainers (which is a simple 5 GB data package that is in any way special or tied to Pokemon Go), nothing exclusive has been launched yet to tap into its Pokemon franchise master license.

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  • TrueMove backs out of 900-MHz auction

    TrueMove backs out of 900-MHz auction

    Thai mobile operator TrueMove has decided not to participate in the upcoming 900-MHz auction on May 27 after all.

    The decision was made public late last night in a leaked filing to the stock market regulator. Dtac had already announced it was not participating, which would likely leave AIS as the sole bidder in the auction.

    The auction for 10 MHz of 900-MHz spectrum will start at $2.1 billion, the last price by Jasmine in the December auction before it forfeited its deposit after being unable to raise funds to pay for the licence.

    The letter to the Securities Exchange Commission said that following the board’s meeting on May 16, True’s board has decided not to participate in the auction. True already has enough high frequency spectrum for capacity (on 1800 and 2100-MHz) and low frequency spectrum for coverage (850 via CAT and 900) to meet demand. True has a total of 55 MHz of spectrum which is enough for 2G, 3G and 4G services.

    Just days earlier at a panel organized by Thailand’s IT Press Club NBTC secretary-general Takorn Tantasit strenuously defended “his” decision to include True in the auction. “I have listened to every side of the argument. Whatever decision I make, it is possible I will be investigated and may face jail,” he said.

    Takorn also announced at the ITPC panel that AIS had decided to participate in the auction.

    Takorn had indeed decided to include True, but that decision was overturned by the NBTC board on spectrum cap grounds. The NBTC board in turn was overturned by the junta using article 44, the absolute power clause, in the interim constitution.

    Junta order 16/2559 section one paragraph 3 clearly states that the NBTC is to hold the auction in a way that is fair for the benefit to the state and to the people or to ensure competition. In order to do so the NBTC may amend any regulations needed but it has to report to, and receive authorization from, the leader of the national council for peace and order.

    The leader of the NCPO is Prime Minister General Prayut Chanocha.

    With Dtac firmly against participating in the auction at the elevated price, the need for a competition was used to overturn the NBTC board and allow True back in for more 900-MHz spectrum.

    Prime Minister and Junta leader Prayut Chanocha is currently in Russia so any decision is likely to be deferred until he gets back.

    All eyes are now on AIS which is understood to be convening its board to make a decision today (May 17) whether or not to participate in the auction.

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  • AIS abandons plan to rent TrueMove’s 2G network

    AIS abandons plan to rent TrueMove’s 2G network

    Thailand’s AIS and TrueMove have abandoned plans to enter a mobile network rental agreement after being unable to accept mutually agreed upon terms.

    AIS no longer intends to rent TrueMove’s 900-MHz network to allow it to continue serving its 900-MHz 2G customers in the wake of the expiration of its 900-MHz license, telecoms regulator NBTC’s secretary-general told.

    The two operators had been negotiating a network rental agreement since mid-April, concentrating on network roaming on the 900-MHz spectrum and customer migration between AIS’s and TrueMove’s networks.

    The government had been encouraging AIS to rent True Move’s existing network to allow it to retain some of its existing 2G customers in order to end a dispute over an extension of AIS’s use of its 900-MHz network.

    AIS is reportedly also facing government pressure to hand over 8 million 2G customers to TrueMove to free up the 900-MHz spectrum due to be re-auctioned on May 27.

    But AIS intends to participate in the auction, and may therefore be able to secure the spectrum needed to ensure service continuity.

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  • TrueMove H taps Ericsson for LTE-A rollout

    TrueMove H taps Ericsson for LTE-A rollout

    Thailand’s TrueMove H has appointed Ericsson to support its LTE-Advanced rollout in north, central west and south Thailand.

    Under the contract Ericsson will help deploy LTE-A carrier aggregation and further expand TrueMove H’s 2G and 3G networks on the 900-MHz, 1800-MHz and 2100-MHz spectrum bands.

    The three year contract will see Ericsson provide multi-standard radio equipment using the new Ericsson Radio System, ranging from indoor small cells to macro cells.

    “We are committed to offering our customers the best mobile broadband experience,” True Corp COO Vichaow Rakphongphairoj said.

    “Our Partnership with Ericsson will further strengthen our 3G/WCDMA and 4G/LTE leadership in Thailand and enable us to offer optimized mobile data service with the best smartphone performance to our customers.”

    TrueMove H was one of two winners of 900-MHz 4G spectrum during an expensive auction last year, after bidding 76 billion baht ($2.1 billion).  But fellow license winner Jasmine appears likely to  miss the deadline for paying the first installment of its own bid.

  • TrueMove, StarHub and China Mobile enter in an alliance

    TrueMove, StarHub and China Mobile enter in an alliance

    StarHub has signed an MoU with China Mobile and TrueMove covering hand-in-Hand collaboration.

    Under the agreement, China Mobile Communications Corporation, the world’s largest telco, will play host to the collaboration in five areas: device collaboration on research initiatives for mobile network evolution technologies; strengthening complementary capabilities for data business services; enhancing mobile business through global roaming cooperation and information sharing; leveraging network resources to maximize efficiency; and co-developing new business opportunities in relation to innovation and the IoT.

    StarHub CEO Tan Tong Hai said the signing was an important milestone for StarHub, and a timely one as China embarks on its One Belt One Road project in which Singapore is well poised to facilitate the journey.

    Tan said that Singapore being the regional hub for Southeast Asia is the best place to build this bridge between Southeast Asia and China. He spoke of the investments China Mobile had made in submarine infrastructure linking the region to East China.

    The One Belt One Road project is the combination of the Silk Road and the Maritime Silk Road under a vision by Xi Jinping that focuses on connectivity and cooperation among countries primarily in Eurasia.

    Tan promised seamless cross-border experience for his China Mobile partners.

    “As part of this partnership, we will also look into other areas of collaboration such as data analytics, content, cyber security and Internet of Things,” he said.

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