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Tag: Tupperware

  • Tupperware Makes a Retail Return to Singapore

    Tupperware Makes a Retail Return to Singapore

    The kitchen icon that revolutionised food storage is making a return to the heart of Singaporean homes. Fackelmann Housewares, the exclusive distributor in Singapore, is proud to announce the official retail launch of Tupperware®, bringing the “True Original” back to consumers through a modern retail model.

    For decades, Tupperware was available primarily through direct sales. This new partnership with Fackelmann marks a strategic shift, making the brand’s comprehensive range of innovative, sustainable, and nostalgic products more accessible than ever before via major department stores and digital platforms.

    “Generations of Singaporeans have grown up with the satisfying snap of a Tupperware seal—a sound synonymous with freshness and quality,” says Wendy Tan, Commercial Manager, Fackelmann Singapore. “By bringing Tupperware to retail shelves, we are reviving a heritage of ingenious design and practical function for a new wave of eco-conscious families who value the ‘Buy Once, Love for Life’ ethos.”

    Masterful Design for Modern Living

    The Tupperware legacy is rooted in practical innovation. In the 1940s, chemist Earl Tupper transformed food preservation by adapting the concept behind airtight seal of paint cans for the home, a breakthrough designed to help families reduce food waste during the post-depression and wartime era. This led to the creation of the iconic Wonderlier® Bowl, a product that redefined kitchen habits and set a new global standard for food storage. Today, Tupperware stands as a trusted household name and a global cultural icon, recognised by Euromonitor as the world’s #1 brand in the category (2022).

    The new Singapore collection, curated by Fackelmann, bridges the gap between mid-century nostalgia and 21st-century material science.

    Solutions for Everyday Needs: Product Highlights

    The launch features Tupperware’s most beloved lines, specifically selected to bring seamless organisation and effortless harmony to modern urban living:

    * Pantry Perfection (Modular Bowl Sets): Engineered to maximise vertical space in Singapore’s urban homes, this stackable system transforms pantry storage into an organised masterpiece. These airtight, modular containers ensure staples like flour, rice, and snacks remain fresh and protected. With clear, built-in windows for instant identification, the collection eliminates cabinet clutter and brings effortless efficiency to everyday meal prep.

    * Freshness First (Freezable Container Sets): Tailored for the rigours of the modern freezer, these high-performance containers are crafted from a premium, flexible material, they adapt effortlessly to food expansion during freezing and remain crack-resistant at temperatures as low as -25°C. The flexible material ensures easy unmoulding, keeping your ingredients in pristine condition.

    * The Heritage Collection (Wonderlier® & Servalier Bowls): Reimagined in a dreamy new pastel palette, these global bestsellers return to celebrate a legacy of excellence dating back to 1946. Merging vintage charm with modern durability, the collection features scratch-resistant interiors and the signature “instant seal” technology. By simply pressing the centre of the lid, users can lock in freshness and flavour with a single touch—a testament to the fact that truly iconic design is timeless.

    * Sustainable Living On-the-Go: Committed to a greener future, the collection introduces the Eco Bottle series—a range of durable, leak-proof, and stylish vessels designed to eliminate single-use plastics. For the modern professional, the Microwave series offers a sophisticated solution for healthy, homemade lunches. These microwave-safe bowls feature a specialised steam-vent valve to regulate pressure and a secure, leak-proof seal that prevents splatters, ensuring a seamless and refined dining experience in any workspace.

    Tupperware products are now available online at Metro web site and TikTok shop, and will be available at major departmental stores including Isetan, OG, Metro, Takashimaya and Tangs in the coming months.

  • Tupperware finds favour in China

    Tupperware finds favour in China

    Not long ago, Tupperware seemed to be a brand with a limited future.

    Tupperware’s background is selling products at relatively high prices through direct selling, or the party plan concept, rather than retail stores, a system dating back to the 1970s. In recent times it has come under pressure from mass-produced containers, usually manufactured in Asia, and marketed in retail stores at low price points.

    Neil Saunders, CEO of Conlumino, analysing the company’s last quarter financial results, says with another sequential improvement in its sales number, “Tupperware continues to show signs of progress”.

    Away from the established western markets – namely in North America and Europe –  emerging regions continue to be the mainstay of growth with sales up by 11 per cent on a local currency basis.

    “Within this group China (up 18 per cent), Indonesia (up 12 per cent), Middle East and North Africa (up 97 per cent), and South Africa (up 52 per cent) all posted strong performances.

    “Across most of these geographies, Tupperware continues to benefit from the growing number of middle class consumers and increased interest in home products.

    “That said, across most emerging markets sales are dominated by relatively simple food preservation products which are sold via catalogues,” observes Saunders.

    “Tupperware has identified this as an opportunity for growth. One of its ongoing initiatives is to increase the support and training of representatives in these regions so that more sales are made via parties and demonstrations – both of which are proven to result in the sale of higher priced products and in higher average order values. This, in our view, should help these regions to continue delivering even as they become more mature.”

    Tupperware’s total sales actually fell 11 per cent in the latest quarter. However that was purely the effect of exchange rate losses, with sales up seven per cent when measured in local currencies – up from four per cent a quarter earlier.

    Saunders says Tupperware’s development of Experience Centres are a positive move. These centres, which launched in Canada earlier this year and are now being introduced to the US, are physical locations in which the Tupperware sales force can be trained and where consumers can visit for demonstrations of products in a professional environment.

    “The aim behind the centers is both to increase brand exposure and to ensure a strong local presence in key markets in an era when many transactions are becoming remote and disintermediated. Initial results are encouraging.”

    Saunders says it is to Tupperware’s credit that it has recognised, that the way consumers buy and behave is changing.

    “However, rather than shifting its entire business model – which would mean the risk of moving away from relationship based selling – Tupperware is updating existing practices and procedures. This, in our view, is a sensible strategy.”

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