Retail News CRM

Tag: Twitch

  • Twitch is raising subscription prices for the first time

    Twitch is raising subscription prices for the first time

    Twitch is raising prices for its channel subscriptions for the first time. Just over a month ago, Twitch announced that one in three of its employees will have to go in a 35% layoff spree.

    In two rounds of job-cutting fiesta, Amazon’s Twitch laid off about a thousand workers in total. By the way, in 2022, Amazon initiated its own workforce reduction, which affected some 27,000 positions across the company, and parallels with the “Red Wedding” episode from “Game of Thrones” were drawn.

    Before that, Twitch announced that it was ceasing its operations in Korea (South Korea, not North Korea, duh!) in February 2024.

    The Amazon-owned streaming platform says it has been operating at “significant losses” because of high local costs. The company specifically pointed to the high network fees in the country. Korea introduced legislation that would force major content providers to pay to use networks in the country.

    Apparently, Twitch has some money problems. Now, the platform says that “updating prices in several countries” will “help streamer revenue keep pace with rising costs and reflect local currency fluctuations”. The first markets to feel the impact of those changes are the UK, Canada, Australia and Turkey.

    As of March 28, Tier 1 subscriptions and gift subs will be more expensive in the UK, Canada and Australia. A base/gift sub is going up from £5 to £6 in the UK, $7 CAD to $8 in Canada and $8 AUD to $9 in Australia. Tier 2 and 3 prices will remain the same in those countries.

    In Turkey, Twitch is significantly increasing the price of all three tiers. For instance, a Tier 1 sub will soon cost 43.90 lira ($1.42) instead of 9.90 (32 cents). Don’t be shocked by these figures – the value of the Turkish lira has plummeted over the last decade. However, a 343% jump isn’t funny if you’re the one paying for it.

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  • How To Use Twitch to Promote Your Fashion Brand

    How To Use Twitch to Promote Your Fashion Brand

    Have you exhausted all of your options when it comes to promotion for your fashion brand? Have you thought about using Twitch as a manner to promote your new fashion brand?

    Twitch is a live streaming platform that is predominantly used by those who play video games and stream their video games to a live audience. These days many people, even those who are popular on the platform, are taking a small step away from only posting gaming content or streaming games, and they are moving towards other options too.

    If you are looking for a new and unique way to promote your fashion brand, then you might want to consider using twitch, and here is just how to do that.

    Twitch Promotion Services

    As a fashion business or brand, it may seem unlikely to be using twitch as a promotional method however it has proven to be quite effective especially when it’s done efficiently. Many people don’t particularly understand how which can work in a promotional manner and this is where twitch promotion services come in.

    Twitch promotion services will help you to promote your business on twitch through live streams and this is a great way for one to promote your fashion brand. If you are stumped and don’t know where to find the best Twitch promotion services or which one to choose, some sites list and review the best twitch promotion services around and can help you find the best one for you.

    Be Entertaining

    When it comes to using twitch to promote your fashion brand there are many things to keep in mind. The first thing that you should pay attention to and remember is the fact that twitch is an entertainment platform where people live stream to reach an audience entertainingly and you can’t forget this.

    When using Twitter to promote your fashion brand you don’t want to just be hard selling your products or promoting your brand the whole time, but you rather want to make your live stream entertaining for the people who are watching.

    Entertaining, above advertising is one of the key phrases that you should keep in mind when it comes to using twitch as a promotional tool for your brand. This is the best way to retain the attention of your audience and gain more viewers.

    Know Your Audience

    Before you start promoting your brand on twitch one of the first things that you should do is know your audience. Knowing your audience is above and beyond just identifying a target audience but also knowing what kind of content it is that they enjoy, how you can best reach them, and how you can engage with them.

    When promoting your brand on twitch it is important to cater to the needs and wants of your audience in the style of content that they will consume.

    Use The Chat

    Moving on down our list the next thing that you should be doing when using twitch to promote your fashion brand makes use of the chat. The chat is a live feed of people commenting on the live stream and is a great place to engage with the audience.

    In this chat, people can ask you questions or tell you things and you can respond to them in the live stream in an engaging manner.

    Find The Right Affiliates

    Last but certainly not least if you don’t want to be streaming on twitch to promote your brand you can also work in conjunction with an affiliate or an influencer on the platform. This is a great way to reach specific niches or target audiences through a user who already has a large following.

    As a brand, this is a great way to share your business with other users on twitch without having to go through the effort of actually live-streaming yourself. Working with these affiliates is something that you will have to pay to do but it is often very worth it if you choose to promote your brand on twitch.

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  • Amazon Luna subscribers can now start games directly from Twitch

    Amazon Luna subscribers can now start games directly from Twitch

    Amazon has done something that Google either couldn’t or subsequently decided not to do. That is to increase the integration between its cloud gaming service and its video platform by making the games on the gaming service directly accessible from the company’s video platform. As first spotted by Vet Cloud Gaming, then shared in a tweet by Bryant Chappel, Amazon has added a new “Play on Luna” button to Twitch.

    The “Play on Luna” button on Twitch will only appear if you have an active subscription to Amazon’s cloud gaming service, Luna. If you do have a Luna subscription, as demonstrated by Vet Cloud Gaming, you can go to Twitch and search for a game. If the game is accessible on Luna, you will notice a new “Play on Luna” button next to the Follow button when you open the searched game’s page on Twitch.

    When you click the “Play on Luna” button, you will see that Twitch will directly open the Luna app and start the game for you without the need to take any further action. You simply click on the “Play on Luna” button and play the game.

    Luna subscribers can already watch Twitch streams in Luna, and with the new “Play on Luna” button, Amazon fully fulfilled a promise that it made back in 2020 when it announced its Luna cloud gaming service. In 2020, Amazon stated, “Inside the Luna experience, players will see Twitch streams for games in the service, and from Twitch, they’ll be able to instantly start playing Luna games.”

    Google wanted to do the same thing that Amazon did with its “Play on Luna” button. When Google announced Stadia, its cloud gaming service, Google stated that it planned to introduce a way to start playing a game on Stadia directly from the game’s trailer on YouTube only by pressing a button on the video platform.

    Google also wanted to enable Stadia subscribers to join a multiplayer game via a streamer’s YouTube channel—but for Google, none of that ever happened, and now Amazon seems to have started picking up the slack.

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  • Twitch creators to sell Amazon products

    Twitch creators to sell Amazon products

    Twitch is the world’s leading video platform and community for gamers with more than 45 million gamers gathering every month to broadcast, watch and chat.

    Twitch today is introducing a suite of tools called Twitch Extensions that will allow its streamers to customize their channel pages with interactive features, including polls, leaderboards, tickers, schedules, overlays and even virtual pets, among other things.

    Beyond simply personalizing their channel to make it more engaging to fans, the extensions in some cases will help streamers generate additional revenue.

    In particular, one extension called “Gear on Amazon” allows Twitch creators to show off their favorite Amazon products.

    If a viewer clicks through to purchase, the creator will earn a commission through the Amazon Associates program.

    This extension will be available to both Twitch Partners and Affiliates, and is the first time that Twitch’s streamers have been invited to join the program, even though Amazon owns Twitch.

    To create their list of suggested products, streamers will be able to sign up as an Amazon Affiliate, then browse the Amazon catalog and pick their favorite products, right from their Twitch dashboard, the company says.

    This follows another recent move from Amazon to help video creators make money by promoting Amazon products, as it turns out.

    Last week, Amazon opened up its social media “Influencers” program to YouTube stars, allowing video creators to build their own curated shop, with its own short and memorable URL. It only makes sense that Amazon would enable something similar for its Twitch streamers, as well.

    However, the Amazon extension is only one of many that will be available at launch. There are currently over 20 extensions available, including some game-specific ones like OP.gg for League of Legends by OP.gg, Innkeeper: Interactive Hearth Overlay by Curse, and MasterOverwatch by Master Network.

    Others are designed for more general use, like Streamlabs’ Loyalty, Music, Polls & Games, or Muxy’s Overlay and Leaderboard, for example.

    At launch, extensions will be free, but Twitch tells us that monetization details are soon to come. More information about this will be announced at Twitch’s developer conference, TwitchCon’s Developer Day next month.

    Twitch had planned to make the extensions available to streamers tonight, but that’s been pushed back at the last minute. Instead, the company now says the extensions will be “coming soon.”

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