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  • First UFC Gym opens at CityLink Mall, Singapore

    First UFC Gym opens at CityLink Mall, Singapore

    UFC Gym Singapore has opened its first branch at CityLink Mall.

    The gym has been opened under a franchise agreement with local operator NF Fitness, which is planning to expand to 15 gyms during the next decade.

    “We will have access to best-qualified coaches, as well as top-notch gym-training equipment,” said Barnabas Huang, UFC Gym Singapore’s MD.

    The gym aims to combine MMA and fitness, including functional workouts (Daily Ultimate Training, TRX Suspension Training), MMA classes (boxing, kickboxing, Brazilian jiu-jitsu, muay thai) as well as group fitness classes (Zumba and yoga).

    It has gained more than 300 members since pre-sales began in January and about 1500 more are being targeted.

    UFC Singapore may face competition from other MMA academies in Singapore, such as Evolve MMA, Juggernaut Fight Club, Fight G and Impact MMA.

    The American gym chain already has more than 160 gyms in more than 14 countries.

  • AirAsia unveils first UFC-branded livery following sponsorship

    AirAsia unveils first UFC-branded livery following sponsorship

    irAsia has launched the first UFC branded livery on an AirAsia Airbus A330-300, in collaboration with premier mixed martial arts (MMA) organisation UFC. This aircraft is the first of its kind in the world to feature the UFC branding, the press statement read.

    According to Rene Valencia, UFC vice president, international marketing partnerships, the partnership between UFC and AirAsia is a testament to the passion behind both brands. Vice president of Asia Pacific at UFC, Kevin Chang also added that the brand is committed to growing the brand and sport in Asia, and this collaborative partnership will continue to help the brand do that.

    “We are pleased to unveil this special livery as the Official Airline of the UFC in Asia. Fight fans have been eagerly awaiting the return of UFC to Singapore, and we are thrilled to be able to present Cowboy vs Edwards for their enjoyment,” Rudy Khaw, group head of branding, AirAsia added.

    Last year, AirAsia had inked a deal with UFC to serve as the global brand’s first-ever “Official Airline” sponsor. This gives the airline rights to the signage and branding at select international events in 2018. In addition, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region.

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  • UFC Announces a New Integrated Partnership With AirAsia

    UFC Announces a New Integrated Partnership With AirAsia

    UFC, the world’s premier mixed martial arts organization, today announced a new multi-territory partnership with AirAsia, Asia’s leading low-cost carrier, to serve as the global brand’s first-ever “Official Airline” sponsor. The partnership, which encompasses Asia and Australia, will begin on Saturday, November 4, during the highly-anticipated UFC

    “This deal is an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world,” UFC Vice President of Asia-Pacific Kevin Chang said. “AirAsia is an innovative and fast-growing brand, we thank them for the support and we’re looking forward to creating engaging branded content for fight fans and AirAsia customers to enjoy.”

    “In many ways, UFC’s rapid rise as a global phenomenon parallels AirAsia’s,” said Tony Fernandes, Group Chief Executive Officer of AirAsia. “The UFC expanded from their first event in Denver to the rest of the US and then to Asia-Pacific and the world, while AirAsia grew from a small domestic airline into Asia’s largest low-cost carrier that now flies to the US. Opposite directions but chasing the same dream, and we are thrilled to team up with a brand that shares our drive and vision.”

    AirAsia will begin its international activations during UFC’s historic inaugural event in mainland China at UFC FIGHT NIGHT: SILVA vs. GASTELUM on Saturday, November 25 at Mercedes-Benz Arena in Shanghai. As part of this collaboration, AirAsia will obtain rights to signage and branding inside UFC’s world-famous Octagon during the event in Shanghai and select international UFC events in 2018.

    With this partnership, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region and promote a national sweepstakes campaign where two fans will win a UFC VIP Experience during an event in 2018. The airline brand will also be integrated across multiple UFC-based social and digital platforms, as well as having a presence during live-event broadcasts and on UFC.com. UFC and AirAsia will also jointly sponsor content featured on Weibo and WeChat platforms in China.

    Along with integration during international UFC events, this sponsorship will also deliver exciting co-branded content to Asian fight fans via AirAsia and UFC’s media platforms. These initiatives include monthly training sessions featuring UFC athletes and members of the UFC Performance Institute’s staff.

    UFC and AirAsia will also make history by selecting the first-ever UFC scholarship program recipient. As part of this program, one Asia-based athlete will be awarded an all-expenses paid scholarship that includes travel to the United States and training at the UFC Performance Institute in Las Vegas, Nevada.

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