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Tag: UK brands

  • Cult British water brand Dash heads Down Under

    Cult British water brand Dash heads Down Under

    Dash, the UK drink brand, is making a foray into the Australian soft-drink market with the launch of its renowned ‘wonky fruit’ infused sparkling water.

    Featuring just three ingredients – water, bubbles and wonky fruit – the drinks are sugar-free, zero-calorie and no sweetening is added. As part of the plan to reduce food waste, Dash uses fruits and vegetables that are wonky, bent, curved, knobbly, misshapen, and imperfect – but still delicious.

    Created by Jack Scott and Alex Wright in 2017, the idea came from when the two founders – who have farming backgrounds – saw produce that didn’t meet “beauty standards” going to waste. Dash also says it is on a mission to create a ready-to-use and sustainable drink to encourage people to have a greener lifestyle.

    This expansion of Dash marks the first time the company has produced locally outside the UK. The sparkling water is available at 700 Woolworths stores, and at 800 independent retailers across the country.

    “We noticed that the Australian market is backing the seltzer category in a similar way to the US and UK,” said Jack Scott, co-founder of Dash Water. “Many independent retailers, and Australian supermarkets, are focused on sustainable practices that align with our values as a B-Corporation. We wanted to bring a fresh perspective to the market by continuing to infuse local spring water with delicious wonky fruit, just as we do in the UK. Expanding Dash in Australia gives us the opportunity to expand the business and enter into new and exciting markets.”

    With the slogan “Dash judges on taste, not looks”, the water range can be found in different flavors – raspberry, lemon and cucumber – with an RRP of $8 for a box of four 300ml cans.

  • Chinese New Year brings retail opportunities for UK brands

    Chinese New Year brings retail opportunities for UK brands

    UK plc is an exceptional example of what London Business School expert terms an “attractive market segment”, one which has been curated and matured over a long period of time. Chinese consumers in particular are attracted to British brands, with a high percentage of shoppers in mainland China regarding British goods as “genuine and well made”. UK entrepreneurs and established retailers should leverage the appeal of “Brand Britain”, with a particular focus on Chinese New Year and an anticipated online shopping bonanza in mid-February.
    “It’s axiomatic that consumers are still eager to pay for the best, most trusted brands. However, there’s a rising number of aspirational consumers within the world’s emerging middle class who want to choose brands that have a clear purpose, set of values and meaning,” says John Mullins, Associate Professor of Management Practice at the School.

    “With its history, cultural significance and reputation for quality consumer goods, the UK regularly scores very well in international ‘nation brand’ league tables. Consistently scoring well in tourism, culture, people, exports and governance the UK is a well-rounded marque which is consistently well received by consumers.”

    This perception appears to be particularly strong with Chinese consumers. In a March 2017 Marketing to China editorial, it was acknowledged that in a market “renowned for a fake, cheaper products”, the label of ‘being British’ represents real quality. And in a recent UK Royal Mail survey it was found that within the online arena more than half (55%) of shoppers in China bought items from British brands in a three-month period, spending an average of £104 per month.

    “There is a real appetite for ‘Brand Britain’ with its goods regarded as being well made and genuine,” says Dr Mullins. “Survey after survey appears to indicate that Chinese buyers want to be certain about their purchases and obtaining a genuine article with a trusted and well-respected provenance. The UK shines in this respect.”

    In his book, The New Business Road Test, Dr Mullins asserts the view that whether one is launching a start-up or an investor sure way to mitigate the long odds is to make certain one has identified an attractive market segment. “An attractive market segment where the customers are almost certain to buy what you’ll offer. The UK is a powerful, composite nation brand which has matured over many hundreds of years. It bristles with both appeal to would-be consumers, and opportunity to entrepreneurs.”

    On the online shopping bonanza near Chinese New Year, he commented, “As Jack Ma, the founder of Alibaba, once said, ‘in other countries, e-commerce is a way to shop; in China, it is a lifestyle’. McKinsey reports that 76 percent of China’s urban population will be considered middle class by 2022, but there is already a huge consumer community in China which presents numerous opportunities to promote the UK brand to an already very receptive market.”

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