Tag: Ultra Violette

  • Ultra Violette Sues Wild Child Laboratories over SPF 4 Sunscreen

    Ultra Violette Sues Wild Child Laboratories over SPF 4 Sunscreen

    Sunscreen brand Ultra Violette is suing contract manufacturer Wild Child Laboratories following the recall of its SPF50+ sunscreen product, Lean Screen, last year. Testing by consumer advocacy organisation Choice previously found the product had an SPF of only four.

    The dispute centres on a base formula produced by Wild Child Laboratories that was also used by nearly 20 sunscreens from other brands.

    Shared Formulations Create Systemic Risk

    Contract manufacturing lets independent beauty brands scale without building their own factories. When a shared base formula fails laboratory verification, liability cascades across dozens of retail brands. Beauty labels in high-UV Asia-Pacific markets cannot rely on supplier certifications alone. They need rigorous third-party batch testing.

    Retailers stocking private-label and independent suncare lines now face scrutiny over supplier auditing and shelf compliance. The litigation puts direct financial and reputational pressure on third-party laboratories. It forces brand founders to reassess contract terms, indemnity clauses and quality-control oversight at every stage.

    The Timeline Leading to Legal Action

    Legal action follows the recall of Ultra Violette’s Lean Screen sunscreen last year after advocacy group Choice published independent efficacy tests. Those evaluations showed the mineral formula failed mandatory Australian standards for SPF50+ claims. Retailers pulled stock from shelves immediately.

    What to Watch in Court Filings

    Proceedings will examine the manufacturing warranties and testing protocols Wild Child Laboratories maintained during commercial production runs. The case will determine liability for recall expenses, testing costs and brand damages, creating a precedent for contract manufacturing accountability across the regional cosmetics industry.

  • Aussie sunscreen brand Ultra Violette debuts in the Middle East

    Aussie sunscreen brand Ultra Violette debuts in the Middle East

    Australian sunscreen brand Ultra Violette is set to expand its global presence with a launch in the Middle East through retail giant Sephora.

    The expansion marks a significant milestone for the brand, reaching 25 countries and more than 250 stores worldwide, including Australia, New Zealand, the UK, Europe, Southeast Asia, and now the Middle East.

    Ultra Violette’s debut in the Middle East will see its full range available in 89 brick-and-mortar Sephora stores across five countries, including a brand fixture in the retailer’s highest-volume store, the Dubai Mall.

    Founded by Ava Mathews and Bec Jefferd in 2019, the brand aims to redefine sunscreens with a collection designed for those who dislike using traditional SPF products.

    Its Skinscreens range combines innovative textures, skin-enhancing ingredients, and compatibility with other skincare and makeup products, which, in turn, garnered the brand a “cult following”.

    Earlier this year, the company expanded its presence in Europe and with products available in more than 450 Sephora stores across multiple countries, including France, Spain, Italy, Poland, the Czech Republic, Portugal, Greece, Germany, and Switzerland.

    Ultra Violette initially partnered with Sephora ANZ in 2020, and the collaboration has helped grow the brand significantly since.

    “Our ultimate goal is to bring Ultra Violette to as many faces in as many countries as possible worldwide,” said Mathews.

    “The Sephora global team has been incredibly supportive in championing an Australian brand, and we are thrilled to expand within their network in the Middle East, with Sephora being the number one prestige beauty retailer globally.”

    In addition to Sephora, Ultra Violette’s products are available in major beauty and luxury retailers worldwide, including SpaceNK, Harrods, Liberty, Cult Beauty, and David Jones.