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Tag: uniqlo

  • Man arrested for making and selling 200,000 counterfeit Nike, Adidas, and Uniqlo socks

    Man arrested for making and selling 200,000 counterfeit Nike, Adidas, and Uniqlo socks

    In a recent case of intellectual property rights violation, a man in Hanoi was found guilty of manufacturing and selling 200,000 fake Nike, Adidas, and Uniqlo socks. The counterfeit items were being retailed at wholesale prices between VND4,500–5,000 (US$0.18–0.20) per pair.

    Investigation and Prosecution

    The Economic Police Department in Hanoi reported the prosecution of Nguyen Van Thien, 51, for the aforementioned offense. The investigation divulged that Thien had initiated a sock manufacturing and trade business in Quoc Oai District in 2015. He initially supplied socks to various companies under his own brand named “Thien Duong”.

    In 2018, Thien observed the surging demand for socks adorned with popular brand logos such as Nike, Adidas, and Uniqlo. Consequently, he started producing counterfeit versions of these highly sought-after socks.

    Fraudulent Business Operations

    Thien arranged for the procurement of knitting machines, instructing the suppliers to pre-install the logos of Nike, Adidas, and Uniqlo into the machine software. He also sourced labels and tags from unregulated producers and hired four workers to operate the machines and manage the packaging process.

    A raid conducted on January 4 unveiled a large stock of counterfeit socks. The authorities confiscated 3,450 pairs of socks with the Adidas logo, 14,400 pairs with the Nike logo, and 2,100 pairs bearing the Uniqlo brand. They also found 1,500 loose socks branded with Nike logo. The authorities seized over 10 machines, 200 heat-molding frames, and nearly 70 kg of labels in total.

    Extent of the Counterfeit Operations

    The investigators discovered that Thien had been producing and distributing counterfeit socks since 2022. He is estimated to have sold around 200,000 counterfeit socks with a total market value of more than VND240 million (US$9,400).

    These fake socks were primarily sold at a profit margin of about 25% via various e-commerce platforms, social media, and suburban markets.

    Questions & Answers

    What was Nguyen Van Thien charged with?
    Nguyen Van Thien was prosecuted for violating intellectual property rights by manufacturing and selling counterfeit Nike, Adidas, and Uniqlo socks.

    How did Thien manage to manufacture the counterfeit socks?
    Thien procured knitting machines and instructed the suppliers to pre-install the logos of Nike, Adidas, and Uniqlo into the machine software. He also procured labels and tags from unregulated vendors and hired workers to manage the production process.

    Where and how were the counterfeit socks sold?
    The counterfeit socks were predominantly sold in bulk through e-commerce platforms, social media, and suburban markets, allowing for a 25% profit margin.

  • Uniqlo debuts small-format ‘touchpoint’ concept store in Singapore

    Uniqlo debuts small-format ‘touchpoint’ concept store in Singapore

    Uniqlo, the Japanese casual wear designer, has launched a new innovative retail store model in Singapore. This pioneering initiative, referred to as the touchpoint store, is located at Velocity at Novena Square.

    Revolutionizing the Retail Experience

    The touchpoint store is a unique prototype that is only 10% the size of a traditional Uniqlo outlet. The store primarily serves as a collection point for click-and-collect orders. The innovative design of the store offers an efficient, digitally integrated shopping experience for customers.

    Customers can now effortlessly place their orders through the Uniqlo App or the company’s website. The touchpoint store offers the convenience of same-day collection, with no minimum purchase requirements or additional delivery fees. This new approach redefines the retail space, providing customers with a unified online and offline shopping journey.

    Redefining the Role of Physical Retail

    Cecilia Tan, the e-commerce director for Uniqlo Singapore, has stated that the brand’s goal is to maximize the store footprint for consumers, specifically those who prefer a flexible combination of online and offline (O2O) shopping experiences.

    She highlighted that the Velocity store is a prime example of how Uniqlo is merging the efficiency of digital platforms with the accessibility of physical retail locations. Tan expressed that improving customer engagement with the brand’s LifeWear range was paramount. She emphasized the brand’s dedication to providing high-quality, thoughtful everyday wear to more consumers, regardless of their location.

    Questions & Answers

    What is the main purpose of Uniqlo’s touchpoint store?
    The touchpoint store serves as a hub for click and collect orders, providing a more efficient and digitally integrated shopping experience for customers.

    How does the touchpoint store benefit customers?
    Customers can place their orders through the Uniqlo App or the brand’s website and collect them from the store on the same day without any minimum spend or delivery fees.

    What is the aim of introducing the touchpoint store, according to Cecilia Tan, the e-commerce director for Uniqlo Singapore?
    The aim is to optimize the store footprint for consumers who prefer a flexible online-to-offline shopping experience, combining digital efficiency with physical retail accessibility.

  • Uniqlo Launches Its First Touchpoint Store in Singapore, Elevating Retail Experience

    Uniqlo Launches Its First Touchpoint Store in Singapore, Elevating Retail Experience

    Uniqlo will unveil its very first touchpoint store at Velocity @ Novena Square in Singapore. This innovative space is only 10% the size of a typical Uniqlo outlet, strategically designed to cater to omnichannel shoppers seeking a seamless online-to-offline experience.

    Customers can easily browse and buy via the Uniqlo app or website, opting for Click & Collect to enjoy same-day delivery without any fees or minimum spend—talk about convenience!

    This smaller store format not only enables Uniqlo to broaden its footprint but also ensures an impressive range of products and services remain accessible. Cecilia Tan, the e-commerce director at Uniqlo, noted that nearly 50% of their customers take advantage of the Click & Collect service for its appeal. She emphasized, “The Velocity store is one way that we are combining the efficiency of digital with the accessibility of physical retail.”

    In a nod to sustainability, Uniqlo has teamed up with Cycle & Carriage Singapore to deliver Click & Collect orders using an all-electric vehicle fleet, minimizing its environmental impact. The new store is located at 238 Thomson Road, #01-01 to 04, Singapore 307683, and will be open daily from 10 a.m. to 10 p.m. Don’t miss the special opening festivities running from June 13 to June 22—a perfect reason to check it out!

    Questions & Answers

    What is the size of Uniqlo’s new touchpoint store compared to traditional outlets?
    The new touchpoint store is just 10% the size of a typical Uniqlo outlet.

    When will the new store open for customers?
    The store will welcome customers starting June 13, and it will remain open daily from 10 a.m. to 10 p.m.

    How is Uniqlo ensuring sustainability with this initiative?
    Uniqlo has partnered with Cycle & Carriage Singapore to deliver Click & Collect orders using an all-electric vehicle fleet, thereby reducing their environmental impact.

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  • Uniqlo parent expects profit lift ahead of tariff disruption

    Uniqlo parent expects profit lift ahead of tariff disruption

    The operator of Uniqlo, Japan’s Fast Retailing, is expected to post another quarter of strong earnings on Thursday, but the focus will be on how the global clothing chain navigates a trade environment thrown into disarray by new US tariffs.

    Based on the LSEG consensus forecast drawn from six analysts, Fast Retailing is expected to post a 14 percent rise in operating profit to US$866 million in the three months through February from a year earlier.

    That would be a record for the second quarter and a near doubling of the 7.4 per cent profit growth of the first quarter.

    From one store in Hiroshima, western Japan, 40 years ago, Uniqlo has grown to more than 2,500 locations across the world, selling inexpensive fleeces and cotton shirts made primarily in China and other Asian manufacturing hubs.

    But that business model has been upended by widespread tariffs announced by US President Donald Trump, along with retaliation by some of America’s trading partners.

    The company has recently looked to North America and Europe for growth due to a slowing economy in China, its largest overseas consumer market with more than 900 Uniqlo stores on the mainland.

    The tariffs will certainly be a negative for Fast Retailing, said independent analyst Mark Chadwick, but the measures will have the same impact on its retail peers and have a worse effect on other industries.

    “Textile supply chains are probably more flexible than, say auto supply chains,” said Chadwick, who writes on the Smartkarma platform. “In short, US tariffs will have a negative impact on Fast earnings looking out over the next 12 months, but less so than other global firms like Nintendo, Toyota.”

    Fast Retailing shares have fallen more than 4 percent this month as Trump laid out his tariffs plan. They are down 19 percent in 2025 after surging nearly 50 percent last year.

    Its founder Tadashi Yanai, Japan’s richest man, aims to make his company the world’s No. 1 clothing brand. Yanai, due to speak at Thursday’s earnings briefing, has long been an advocate of free trade and has defended the company’s business dealings in China when human rights concerns there have sprung up.

    Trump said Japan would be hit with a 24 percent reciprocal tariff on non-auto products, while duties on Chinese goods would rise to 104 percent.

    UBS analysts said that Uniqlo goods shipped to North America are procured from sources outside China, and Fast Retailing’s tariff costs would be an estimated $236,011 million next fiscal year, curbing business profit by about 6 per cent.

    “We will be watching closely whether a heightened price consciousness among consumers leads them to re-rate the balance between value and pricing at Uniqlo, potentially translating into business opportunities over the medium term,” UBS’s Takahiro Kazahaya wrote in a report this week.

    Fast Retailing expects operating profit to reach 530 billion yen in the fiscal year ending in August, which would be a fourth straight year of record earnings.

    Domestic sales have recently gotten a boost from a surge in duty-free shopping amid a tourism boom in Japan fuelled by a weak yen.

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  • Uniqlo to open global flagship in former Bicqlo site in Shinjuku

    Uniqlo to open global flagship in former Bicqlo site in Shinjuku

    Uniqlo is set to open a new global flagship store in Shinjuku, replacing the former Bicqlo location, as part of its aggressive expansion plan.

    In addition to offering its range of clothing and accessories, the store will feature unique elements such as Uniqlo Flower, Uniqlo Coffee, and Re:Uniqlo.

    Uniqlo Flower is located on the first floor, selling seasonal flowers and will be displayed at the store’s entrance. On the second floor, Uniqlo Coffee will serve beverages and local sweets.

    Additionally, the third floor will house Re:Uniqlo Studio where customers can access embroidery and clothing repair services, encouraging shoppers to care for and extend the life of their garments.

    To celebrate its opening, Uniqlo will release an exclusive Shinjuku Mainstore Special, which will feature select Western products not previously available in Japan; and a Shinjuku Department Store Guidebook, a booklet introducing the town, insights from staff from long-established local stores, and cultural figures from the district.

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  • Uniqlo to open 20 flagship stores in Europe, North America and Asia

    Uniqlo to open 20 flagship stores in Europe, North America and Asia

    Uniqlo is aggressively expanding its reach by opening more than 20 flagship stores in Asia, Europe, and North America from this month, taking its worldwide store count to more than 2500.

    In Asia, the Fast Retailing-owned brand will open its largest store in South Korea at the Lotte World Mall and its first overseas roadside store featuring a new design concept in Bangkok, Thailand.

    The new roadside store is based on the brand’s Maebashi Minami Inter Store with the concept that customers can learn about the company from a corporate point of view, beyond being a store where people buy their clothes.

    Meanwhile, in North America, the brand will open its first store in Houston and Dallas, Texas, and six new stores on the West Coast in California.

    In Europe, Uniqlo will debut in Poland and Rotterdam with its first physical stores in the cities, and it will open a second store in Rome Termini Station, Italy. More new flagships are planned for Coal Drops Yard in London, at Scotland, at Copenhagen in Denmark, and at Amsterdam in the Netherlands.

    Moreover, the company will open stores in India, a regional flagship store in Wuhan, China, and five major stores in Japan.

    “In recent years, the concept of LifeWear as ‘the ultimate everyday wear that enriches the lives of everyone’ has resonated with people, and brand recognition and customer base have been expanding in Europe and North America,” said Uniqlo in a statement.

    “The company will accelerate store openings in these regions, driving further growth of its global business.”

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  • Uniqlo names Clare Waight Keller as creative director

    Uniqlo names Clare Waight Keller as creative director

    Uniqlo has appointed British designer Clare Waight Keller as its new creative director.

    On top of the new appointment, Keller will continue in her role as designer for the Uniqlo: C womenswear project.

    In her new role, Keller will also lead Uniqlo’s mainline collection, including menswear, beginning this year’s fall/winter.

    “Clare Waight Keller’s work with Uniqlo: C has convinced me that she is one of the few creators in the world able to achieve a high level of balance between creation and merchandising,” said Yukihiro Katsuta, Uniqlo Fast Retailing group senior executive officer and head of research and development.

    “I believe that with her, we will be able to evolve LifeWear, the ultimate everyday wear, into something even richer and create clothes that will make our customers even happier,” added Tadashi Yanai, Uniqlo fast retailing chairman, president and CEO.

  • Uniqlo headhunts managers in Southeast Asia,

    Uniqlo headhunts managers in Southeast Asia,

    Japanese fashion retail chain Uniqlo is expanding its recruitment scheme to India and Southeast Asia where its number of stores have been growing fast.

    In the past two months, Uniqlo’s parent company Fast Retailing has been sending staff to Vietnam, Singapore and the Philippines to meet with students and university directors to discuss partnerships.

    The company has been accelerating recruitment in South and Southeast Asia because of a practical need for more human resources there, its chief adviser Noriaki Koyama said.

    “These regions have great potential for future development, and we will be able to find very talented people there,” said Koyama, who is in charge of human resource strategy.

    Fast Retailing has been setting up many new stores in South Asia, Southeast Asia and Oceania. As of February, it had 367 stores in those areas, up 14% from 2023. It now operates 13 stores in India and plans to have 28-30 outlets in next three years.

    To find potential managers, the company now partners with more than 40 universities in Asia and Oceania to organize internships at local offices and stores. In the fiscal 2023 (which ended in August), it hired 1,100 new graduates globally.

    It also seeks to be competitive in terms of compensation. “We are adjusting the pay scale for our store employees to be among the best in each country, not only in the local retail industry but also in other industries,” said Koyama.

    Around 56% of Fast Retailing management positions are given to non-Japanese staff. The company targets to bring the figure to 80% by 2030.

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  • Uniqlo elevates its T-shirt’s popularity as Singapore’s ‘national uniform’

    Uniqlo elevates its T-shirt’s popularity as Singapore’s ‘national uniform’

    Japanese fashion brand Uniqlo has launched new Singapore-exclusive colors for its AIRism oversized T-shirt, promoting it as the “SG uniform” and acknowledging its popularity as the go-to attire for Singaporean men.

    The new T-shirt colors, orange, red and dark green, were released last month at Uniqlo stores across the city-state, advertised as “The SG uniform”.

    This move indicated that the Japanese retailer is embracing the product’s ubiquity in the nation, especially among Singaporean men.

    The brand’s Singaporean website also listed the product as an “essential” fashion item, with one unit being sold almost every minute in the city-state from October 2022 to September 2023.

    Due to its prevalence, the “SG uniform” has often been a topic of discussion on social media, where Singaporean men’s basic outfit – the Uniqlo T-shirt, a pair of shorts and slippers – is often ridiculed.

    Notably, one viral video by TikTok user Sherrgoh, showing a man buying the same t-shirt in several different shades and captioned ‘SG boys shopping for their uniform in new colors,’ has gained over 1.6 million views.

    According to those who favor the oversized T-shirt, Uniqlo’s biggest appeal is its convenience.

    “I think that there are many other brands on the market that are of a similar price bracket and quality, like Muji, but Uniqlo makes it convenient to get the same piece of clothing that you know fits you well repeatedly or in different colors,” Raffli Noor, 39.

    Meanwhile, others have said that the item is both comfortable and low-key, not standing out and attracting unwanted attention.

    Singapore boasts 30 Uniqlo outlets and the highest density of Uniqlo stores outside of Japan, with approximately one store for every 189,000 people.

    The new colors for the AIRism T-shirt are not the brand’s first Singapore-exclusive release, as it had previously introduced several products inspired by Singaporean literature in collaboration with the city-state’s National Library Board in March.

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  • Uniqlo sues China rival Shein over viral bag copies

    Uniqlo sues China rival Shein over viral bag copies

    Japanese fashion giant Uniqlo said Tuesday that it is suing Chinese rival Shein over copycats of a massively popular crossbody pouch dubbed online the “Mary Poppins carryall.”

    Videos of fans praising its deceptively small size have gone viral on social media, with one clip on TikTok of a young woman unpacking numerous large items racking up more than a million views.

    The lawsuit filed in Japan against Shein Japan and two subsidiaries “demands the immediate cessation of sales of the imitation products, and compensation for damages incurred,” Uniqlo said in a statement.

    The nylon Round Mini Shoulder Bag, retailing for $19.90 in the United States, has reportedly become Uniqlo’s best-selling bag ever, repeatedly selling out.

    Shein, founded in 2008 in China and based in Singapore, has quickly conquered the global fast fashion market by catering to young customers through social media.

    Valued at $66 billion last year with revenues reportedly over $23 billion, the online retailer is eyeing a major initial public offering in New York potentially this year, the Wall Street Journal reported in November.

    The firm has been accused of exploiting unpaid labour, obscuring production processes and encouraging overconsumption as it faces the wrath of environmental and human rights activists.

    Last month, Chinese-owned online retailer Temu sued Shein in a US court, accusing it of “mafia-style” intimidation tactics to keep the upper hand in the local market.

    Shein Japan was not immediately available for comment on Tuesday.

  • Uniqlo to open Rome flagship store at the Galleria Alberto Sordi

    Uniqlo to open Rome flagship store at the Galleria Alberto Sordi

    Uniqlo will open its first store in Rome’s Galleria Alberto Sordi on Via del Corso, a key boulevard in the city’s historical heart, in the spring of next year.

    The new store will feature clothing labels for women, men, and children and have a total sales floor area of more than 1300sqm divided across three floors. Following the opening of its first location in Milan’s Piazza Cordusio in September 2019, this will be Uniqlo’s second store in the country.

    “It is an honour for us to open in the capital of Italy, a city with such a strong cultural heritage, and increase our presence in the Italian market with a store in the Galleria Alberto Sordi, an important retail location that first opened 100 years ago,” said Mark Barnatovic, Uniqlo Italy COO.

    “We look forward to offering our Uniqlo LifeWear, apparel that is created from our Japanese values of quality, simplicity, and longevity and helps improve people’s daily lives, to Uniqlo fans and customers in Italy as well as visitors from abroad.”

    Uniqlo has also increased its presence in India, opening its first store in Mumbai in July, bringing the brand’s total store count in the nation to 11.

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  • Uniqlo parent’s profit seen soaring to a Q3 record on China recovery

    Uniqlo parent’s profit seen soaring to a Q3 record on China recovery

    The Japanese operator of apparel retailer Uniqlo is expected by analysts to post a 25 percent jump in profit to a third-quarter record on Thursday (Jul 13), when the focus will be on whether its sales recovery in China is on track.

    Fast Retailing’s operating profit in the three months through May likely reached 102.4 billion yen (US$733.37 million), according to the average of forecasts from seven analysts surveyed by Refinitiv. That’s compared to 81.8 billion yen posted last year, a company record for the third quarter.

    The company, known for its fleece jackets and inexpensive basics, has 925 Uniqlo outlets in mainland China, more than in Japan and making it a bellwether for a retail market that was hammered by strict COVID-19 restrictions in recent years.

    Business in China started to turn around in January, resulting in sharp increases in sales and profit from the region in the second quarter, the company said in April.

    Fast Retailing’s shares have soared 30 percent so far this year, helping founder Tadashi Yanai cement his place as Japan’s richest person. The shares have outpaced a 23 percent advance in the benchmark Nikkei which has been one of the hottest equity markets worldwide.

    “The recovery in China has been weaker than expected, but Uniqlo is well positioned,” said Jamie Halse, who manages US$500 million in Japan strategies at Platinum Asset Management in Sydney but does not currently own Fast Retailing shares. “We have a positive view on the business, but are apprehensive of the elevated expectations represented in a premium valuation.”

    While China languished under lengthy pandemic curbs, Fast Retailing put more focus on its North American and European operations.

    Uniqlo had 61 locations in North America as of February, and is adding four stores in the US and two in Canada this summer as part of a plan to reach 200 by 2027.

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  • Japanese brand Uniqlo has decided to leave Russia after suspending its operation there last year.

    Japanese brand Uniqlo has decided to leave Russia after suspending its operation there last year.

    Japanese brand Uniqlo has decided to leave Russia after suspending its operation there last year, paving the way for a sale of the business, the Izvestia newspaper cited Russia’s deputy trade minister as saying.

    Uniqlo owner Fast Retailing suspended the clothing brand’s operations in Russia in March, 2022, joining scores of international companies, after Moscow sent troops into Ukraine in what it dubbed a “special military operation”.

    Deputy Minister of Industry and Trade Viktor Yevtukhov said the company has decided to completely leave Russia but has not yet submitted an application to the government, which means the chain has no buyer yet, Izvestia reported on Tuesday.

    “I think they can offer potential buyers their business model,” Izvestia cited Yevtukhov as saying. “The Japanese retailer will be able to offer … lease agreements, popular points of sale with the good buyers traffic and equipment.”

    Fast Retailing said in a statement its operation in Russia remains suspended, adding some stores were closed with “no foreseeable prospects to resume operations.”

    The statement said the company will continue to monitor the situation closely and make decisions accordingly.

    Tadashi Yanai, the founder of Fast Retailing, told Japanese media earlier that Uniqlo was operating 50 stores in Russia.

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  • Fast Retailing’s Uniqlo to add stores in North America

    Fast Retailing’s Uniqlo to add stores in North America

    According to one of its executives, fast Retailing’s Uniqlo plans to expand its existing stores in North America by 10 percent.

    Uniqlo is opening six stores — four in the US and two in Canada — this summer as part of its expansion plan to reach more than 200 locations in North America by 2027. The company hopes to open 20 to 30 stores each year as a part of the goal.

    The US stores, which will be located in malls in two California locations, Maryland and New Jersey, are in areas where the chain already has a presence.

    The two Canadian stores opening in Ottawa and Calgary — the first Uniqlo locations in those cities — each total 15,000 square feet (1,393.55 square meters).

    Each of the new stores will be equipped with self-checkout kiosks, in-store pickup and free clothing alterations.

    Fast Retailing reported a 16.4 percent rise to US$1.65 billion in first-half operating profit earlier this month. The company also raised its full-year profit forecast to $2.7 billion from$2.63 billion.

    Daisuke Tsukagoshi, Uniqlo North America chief executive, said in an email to Reuters that the chain chose to launch the Ottawa and Calgary stores after seeing a “strong online presence” there.

    The Tokyo-based retailer currently has 47 stores in the US and 16 locations in Canada.

    “We’re looking to locations where we have already seen high customer demand, as well as new markets that we see opportunity in,” Tsukagoshi added.

    Tsukagoshi said that localizing product offerings in the US’s various regions has been “challenging” as shoppers deal with different climates and experiences.

    He said Uniqlo is in a “unique position” to open stores in the current economic environment as shoppers trade down and turn to accessible pricing for essential styles.

    Uniqlo has gained popularity in the US for its relatively low pricing including women’s t-shirts for $14.90 and men’s zip-up jackets for $39.90.

    According to its website, Uniqlo currently has 1,028 stores in Greater China and 79 in Europe.

    For comparison, Gap Inc boasts more than 2,100 stores, including Old Navy and the Gap brand, in the US alone. However, the company plans to close approximately 350 Gap and Banana Republic locations by the end of 2023.

    According to the retailer’s website, Sweden’s fast fashion giant H&M has more than 738 stores in North and South America as of February 2023.

  • Japanese retailers expand in Vietnam, targeting affluent

    Japanese retailers expand in Vietnam, targeting affluent

    Targeting consumers is not much affected by the difficult economic situation, Japanese retailers are opening more stores in Vietnam.

    Uniqlo, which has 15 stores in Vietnam after entering three years ago, last month announced plans to expand to the southern province of Binh Duong, with a first store to be opened this spring or summer.

    Also in Vietnam for three years, MUJI opened a 2,000-square meter store in HCMC’s Thu Duc City that sells everything from food, home appliances and clothing to furniture, stationery and accessories.

    Even amid the Covid pandemic and economic distress, it had five stores, three in HCMC and two in Hanoi.
    Its stores in Vietnam are the largest at around 2,000 square meters on average.

    “The size in Vietnam is almost double the average in other countries, including Japan,” Tetsuya Nagaiwa, general director of MUJI Vietnam, said.

    He added that it plans to open more stores in Hanoi in the second quarter of this year.

    Aeon started building its seventh outlet in Vietnam in February in the central city of Hue. at a cost of U$169.67 million. It will be the largest mall in the central region when it opens by April 2025.

    A recent business survey by the Japan External Trade Promotion Organization found that 100% of Japanese retail businesses in Vietnam expect profits to increase this year.

    Of them 80% said they would expand in the next one to two years.

    Japanese retailers are doing well partly because, like everywhere else, high income earners in Vietnam are recession proof.

    “We see strong demand for high-value products,” Nagaiwa said, adding that MUJI’s sales remained good because young consumers prefer its stationery, cosmetics and furniture.

    Japanese chains also sell online shopping support made-in- Vietnam products.

    In November 2021 Uniqlo started selling online through an application, and introducing Vietnamese agricultural products.

    MUJI has steadily increased the local content rate and looked for local suppliers.

    Nagaiwa said goods made in Vietnam account for 30% of its products and 97-98% in the case of products like T-shirts, backpacks and messenger bags. “We hope these numbers will increase in future.”

    After discovering that the Vietnamese stationery market only had the popular and high-end segments and not the mid-range one, MUJI started selling ballpoint pens for VND19,000 ($0.8), attracting students, who liked Japanese goods with minimalist designs.

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