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Tag: uniqlo

  • Uniqlo opens another Australian store

    Uniqlo opens another Australian store

    Fast fashion retailer Uniqlo said it will open its 20th store in Australia on July 4 at Northland Shopping Centre.

    The new store, set in 888sqm of retail space, will take the retailer’s store count in Victoria to eight.

    According to the Japanese retailer, the Uniqlo Northland store will feature the brand’s LifeWear apparel for men, women, kids, and babies.

    “The opening of our twentieth site in Australia is a significant milestone that demonstrates our commitment to finding the right locations to extend our LifeWear message to all Australians,” said Kensuke Suwa, Uniqlo Australia chief operating officer.

    “Our offering of high-quality products at an affordable price, paired with exemplary customer service is resonating with Australians and we look forward to continuing our growth in 2019 and beyond.”

    The doors will open to consumers at 10 am after an official ribbon cutting ceremony and Japanese drumming celebration.

  • Uniqlo shoppers Details Leaked Online

    Uniqlo shoppers Details Leaked Online

    Uniqlo parent Fast Retailing announced hackers may have gained access to personal information of 461,091 accounts registered on the company’s Japanese shopping websites.

    The retailer said in a statement Monday the hackers may have accessed customers’ personal information, purchase history and partial credit card numbers of some of the users of its Uniqlo Japan and GU Japan online stores from April 23 to May 10 by means of list type account hacking.

    List type account hacking is when user IDs and passwords are potentially leaked from other services or sites.

    The company said it is still investigating the breach and added the number of incidents and circumstances may change during the course of the investigation.

    In the meantime, the Japanese retailer advised its online store’s customers, the number of which the company has not disclosed, to use unique passwords and to avoid using passwords used from other websites to lower the chances of hackers accessing their accounts.

    “Fast Retailing sincerely apologizes for the trouble and concern this has caused to its customers and all others involved,” the company said.

    “Going forward, the company will further strengthen its security measures and take steps to ensure safety, in order to prevent similar incidents in the future.”

    The retailer said information that was potentially accessed includes:

    • Customer name (last name and first name)
    • The customer address (postal code, address, and apartment number)
    • Customer phone number, mobile phone number, email address, gender, date of birth, purchase history, and clothing measurements
    • Receiver name (last name and first name), address, and phone number
    • Customer partial credit card information (cardholder name, expiration date, and a portion of credit card number). The credit card numbers potentially accessed are hidden, other than the first four and last four digits. In addition, the CVV number (credit card security code) is not displayed or stored.

    In its announcement, Fast Retailing said it has identified the origin of the communication from which the unauthorized logins were attempted and has blocked access. The company added it is strengthening monitoring of other access points.

    The Japanese retailer said it has already disabled the passwords for the 461,091 user IDs that were compromised and is sending individual e-mails to each person affected, requesting that they reset their password.

    Fast Retailing has also filed a report of damages regarding the unauthorized logins with the Tokyo Metropolitan Police.

    Online sales made up 9.9 percent of Uniqlo sales in Japan and 20 percent in China in the company’s first-half report. The company said overall online sales rose 30.3 percent in that report.

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  • Uniqlo Parent Cuts Financial Outlook

    Uniqlo Parent Cuts Financial Outlook

    Uniqlo parent Fast Retailing has cut its annual operating forecast amid heavy discounting to offload winter clothes.

    The apparel company has struggled with a shortage of popular winter items in the past, and overcompensated last winter by ordering too much inventory.

    The unseasonably warm weather hit sales of winter clothes which led to the decline of Fast Retailing’s first quarter profit.

    The company is undergoing the biggest revamp of its logistics and supply chain network to resolve the challenge it faced over winter.

    The Japanese retailer said it now expects an operating profit of  ¥260 billion (A$3.2 billion) for the financial year through August, compared to its previous forecast of  ¥270 billion in January. The revised outlook would still be a record high and represent a 10 per cent year-on-year rise.

    For the quarter ending February, Fast Retailing posted a double-digit increase in sales and profit in China, which has helped the brand turn in a better-than-expected rise in operating profit to ¥68 billion.

    The company reported declines in both revenue and profit in the first half of fiscal 2019, with revenue totaling ¥491.3 billion yen, down 5 per cent from the previous corresponding period, and operating profit totaling ¥67.7 billion yen, down 23.7 per cent from the previous year.

    First-half same-store sales, including online sales, declined 9 per cent.

    Online sales, which now account for 9.9 per cent of Uniqlo sales in Japan and 20 per cent in China, rose 30.3 per cent in the first half.

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  • Uniqlo Opening New Store in New South Wales

    Uniqlo Opening New Store in New South Wales

    Japanese global apparel retailer Uniqlo will open its sixth store in New South Wales tomorrow at Westfield Hornsby.

    The new store, Uniqlo’s 17th in Australia, will feature a full line-up of the retailer’s LifeWear apparel for men, women, kids and babies.

    Uniqlo said the new store underlines the brand’s commitment to growing Australia as a key market in the Asia Pacific region.

    “The opening of our sixth site in New South Wales at Westfield Hornsby demonstrates our commitment to extending our LifeWear message to all Australians by offering exemplary customer service and high quality products at an affordable price,” said Kensuke Suwa, chief operating officer for Uniqlo Australia.

    The doors to the new store will open to consumers at 10am after an official ribbon cutting ceremony and Japanese drumming celebration.

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  • Parkson Vietnam Restyles Its Ho Chi Minh City flagship

    Parkson Vietnam Restyles Its Ho Chi Minh City flagship

    Parkson Vietnam has kicked off the renovation of its six-story Saigon Tourist Plaza flagship in downtown Ho Chi Minh City.

    Located on Le Thanh Ton, refurbishment of the first Parkson Vietnam store will be implemented progressively, floor by floor.

    During the project, the Parkson store will remain partially open for business.

    The company says the renovation will deliver a new look, new shopping experience featuring modern facilities, and a higher standard of service for shoppers.

    It says the new store design concept will turn the store into an all-in-one destination that offers a combination of shopping, food & beverage, and entertainment.

    New brands in fashion, beauty and lifestyle will be added.

    Ready to welcome Uniqlo?

    The first flagship store of Uniqlo Vietnam will be located in the revamped store.

    The Japanese fast-fashion retailer is reportedly set to occupy three levels of the building, facing the H&M store at Vincom on Dong Khoi Street.

    Uniqlo Vietnam will open doors sometime between September and November this year.

    The renovation of the Parkson Saigon Tourist store is understandable as the building is old and has been poorly managed for a long time.

    If the Japanese fast-fashion brand is really opening its first store there, it should rapidly increase traffic to the building.

    After 14 years of operation, Parkson Vietnam has closed five stores, including the last one in Hanoi.

    It now manages five stores, with three in Ho Chi Minh City, and one each in Hai Phong and Danang.

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  • UNIQLO Announces 19SS UT Collection

    UNIQLO Announces 19SS UT Collection

    The UT collection provides fresh perspectives on an array of pop culture that is perfect for this season, from works by emerging to legendary artists, manga, animations, and other elements of Japanese culture, and games, characters, and other contents. The UT line transforms T-shirts into canvases of art expressing the individuality and tastes of wearers. Offering something for everyone, the range will continue to evolve as exciting and unique LifeWear.

    Giveaway: 500 UTs to be won on UT Trains!

    • From 8 April to 12 May 2019, selected MRT trains on the East-West and North-South lines will be decked out with  UT collections such as JAPAN MANGA, THE GAME by STREET FIGHTER and MARVEL X JASON POLAN.
    • Commuters stand a chance to win a UT by voting for their favourite UT content via the QR code found on the hanger tags on board these special MRT trains.
    • There will be a total of 500 winners who will be notified via email by 19 May 2019.

    New Collection Highlights

    MOBILE SUIT GUNDAM, JAPAN MANGA, and other subculture contents

    ▪      A specially designed UT to commemorate the 40th anniversary of Mobile Suit Gundam features key scenes from the first television series, the most impactful for this animation.

    ▪      The UT lineup appeals to everyone, not just fans, such as with items celebrating the manga of Rumiko Takahashi’s “Urusei Yatsura” and “Ranma 1/2”, which are beloved across the generations, as well as items showcasing the hit Detective Conan series in Weekly Shonen Sunday and Weekly Shonen Jump’s wildly popular One Piece.

    Special: Custom Gunpla Display

    ▪      UNIQLO has teamed up with Bandai Namco Singapore and Hobby Art Gallery to put together a one-of-a kind custom Gunpla Kits from local builders.

    ▪      From 25 Mar to 21 Apr 2019, Gundam fans can head to UNIQLO Orchard Central Flagship store to view this special Gunpla Showcase.

    ONE PIECE STAMPEDE UT

    • In collaboration with manga series One Piece and its upcoming 14th film: One Piece Stampede, UNIQLO will be rolling out its ONE PIECE STAMPEDE UT collection in late July.
    • This season, the UT design team and TOEI ANIMATION extended its collaboration to crafting character costume designs supervised by Original author, Eiichiro Oda.

    SUPER MARIO FAMILY MUSEUM UT

    Super Mario has been a favourite worldwide among the young and old, men and women alike, ever since the launch of Super Mario Brothers in 1985. This collection pays tribute to the series that has long been synonymous with video games, with designs that foster communication across generations.

    • The collection features the classic horizontal scroll and 8-bit designs and many of the recurring characters in the series, such as Chain Chomps, Boos, and Goombas.

    Fantasies from the MAGIC FOR ALL collaboration project with Disney

    We continue offering graphics through MAGIC FOR ALL, a global collaboration with Disney Consumer Products that adds a touch of Disney enchantment, Marvel action, Star Wars adventure, and Disney-Pixar creativity to everyday LifeWear fashions.

    ▪      The unique MARVEL X JASON POLAN collaboration highlights such MARVEL superheroes prints as The AVENGERS by renowned New York-based artist Jason Polan.

    ▪      For the third season of MICKEY ART, in addition to Yu Nagaba, we newly harnessed the talents of French graphic designer Genevieve Gauckler, as well as the multi-talented Jeremyville, Esther Kim, the creator of Esther Bunny, and shop signs and graphic artist of NUTS ART WORKS.

    ▪      MICKEY BLUE is inspired by traditional indigo and ocean blue to bring the world together.

    UTs highlighting universally beautiful and sophisticated textile patterns

    ▪      New this season is SCANDINAVIAN PATTERN COLLECTION by northern European designers in various fields. The prints are inspired by simple, everyday life, featuring forest, ocean, and field scenery during the Scandinavian summer.

    ▪      We again showcase the floral motifs of Sanderson, a traditional British interior brand that is renowned for its timeless and elegant designs.

    Redesigned UTs for kids and babies

    ▪      The diverse kids’ UT range incorporates specially redesigned versions of adult UTs for new games, manga, MARVEL X JASON POLAN and other contents. There is also content exclusively for kids, including, SUMIKKOGRASHI and DISCOVERY CHANNEL.

    ▪      For babies, we are adding to our collection of motifs from picture books in which children first interact with art. New designs include Cornelius from picture book master Leo Lionni and prints from David McKee’s ‘Elmer and the Rainbow’.

     

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  • Second UNIQLO and alexander wang Collaboration Collection to Feature New AIRism Fabric

    Second UNIQLO and alexander wang Collaboration Collection to Feature New AIRism Fabric

    UNIQLO, the Japanese global apparel retailer, announces that it will begin rolling out a Spring/Summer 2019 collaboration collection with alexanderwang from Friday, April 12. The full collection will be available online and at Orchard Central Global Flagship Store, while selected items will be available in all stores. This second partnership with alexanderwang builds on the LifeWear commitment to making life better, bringing together the exceptional functionality of UNIQLO’s innovative AIRism fabric with alexanderwang’s sleek styling.

    Speaking ahead of the launch, Alexander Wang said, “Working with UNIQLO on the second season of the collaboration felt like there was a mutual understanding of not only aesthetics but of each other’s work ethic. It was easier coming together this time round to accomplish a similar goal from various touch-points. Innovation has always been at the forefront of our design and creative process, and functionality serves a huge purpose in the way our customers and I dress. Therefore, through the influence of innovation, technology and functionality, this special AIRism collection was born.”

    Keeping women comfortably stylish

    The collection adds new value to LifeWear by combining the year-round comfort of functional AIRism apparel with the signature alexanderwang look. Five of the 11 women’s items employ the sheerest-ever AIRism fabric, developed to feel like a “second skin.” During summer, women can enjoy camisoles and slips featuring a fabric so smooth, light and comfortable that they almost forget they are wearing them. Another fabric used in the women’s collection is a proprietary, new, seamless type of AIRism that is designed for both indoor and outdoor use. This new AIRism fabric is supportive but not constrictive, and is a perfect material for bras and even shorts to maintain comfort.

    First-ever cotton blend AIRism for men

    Men’s items include T-shirts and tank tops that incorporate a new fabric comprising a premium cotton finish and an AIRism interior. The fabric feels smooth and comfortable and is sufficiently thick so these innerwear items can also serve as regular outerwear. The men’s boxer briefs also use this fabric to enhance comfort on hot summer days. As seen in the previous season, the waistband is also adorned with the collaboration logo that wearers could casually show.

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  • Instagram users can now buy items from ads inside the App

    Instagram users can now buy items from ads inside the App

    Instagram is taking its Shopping ads one step further by making it possible for people to buy the products in the ads without leaving the app.

    The feature, called Checkout on Instagram, is currently being tested in a closed beta program by nearly two dozen businesses and is only available to users in the US.

    Retail News has asked for details about if and when the feature will be available outside the US but had not received a reply at the time of this writing.

    Adidas, Burberry, Dior, H&M, Michael Kors, Nike, Outdoor Voices, Uniqlo and Zara are among the 23 fashion, beauty and accessories brands now rolling out the feature. Others will be added in future, according to Instagram, which is owned by Facebook.

    When users tap on a product in a Shopping ad from one of these businesses, they now see a “Checkout on Instagram” button. By tapping the button, they can select the size and colour of the item they want and enter their payment and shipping details to purchase.

    Users receive notifications about shipment and delivery within the Instagram app, and the platform saves all their information for future purchases.

    In the past, if users wanted to purchase a product linked to a Shopping ad, they were redirected to the brand’s website. The new feature removes this step and – crucially for Instagram – keeps consumers in the app.

    “Social selling is really taking shape both in Australia and globally and it’s great to see Instagram leading the way through the next stage of the social selling journey. Giving consumers the option to complete a purchase right then and there in the app will simplify the shopping process and allow brands to connect more easily with shoppers,” said Jordan Sim, group product manager at BigCommerce, an e-commerce platform that has been active in offering integrations with Shopping on Instagram to its users.

    “We’ve seen our merchants both globally and locally in Australia have a great deal of success using BigCommerce’s integration with Shopping on Instagram and are looking forward to unlocking the power of this new integration for our Aussie retailers in the near future. We know the value of simplifying the checkout process to drive sales and this new function on Instagram will facilitate just that.”

    Many brands have said that Shopping ads drive sales, but there’s a trade-off: visibility and control over their customer data. As Instagram continues to make the purchasing process more seamless – that is, takes control of the process – some businesses will undoubtedly question whether the trade-off is worth it.

    It is unclear whether the Checkout feature applies to Shopping posts in Instagram Stories, or only to posts in the feed. Last June, Instagram revealed that of the 500 million people using Instagram every day, 300 million use Stories every day.

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  • UNIQLO to Launch UTs Celebrating Megahit Capcom Game Series Monster Hunter and Street Fighter

    UNIQLO to Launch UTs Celebrating Megahit Capcom Game Series Monster Hunter and Street Fighter

    UNIQLO, Japanese global apparel retailer, announces that it will launch a special UT (UNIQLO graphic T-shirts) collaboration collection that celebrates the megahit game series Monster Hunter™ and Street Fighter® from Capcom, a leading worldwide developer and publisher of video games. The Game by Street Fighter UT collection will begin rolling out at UNIQLO stores and through UNIQLO.com starting Monday, April 15. The Game by Monster Hunter UT collection will be available in Mid-June.

    Making its arcade debut in 1987, the Street Fighter game series is considered the progenitor of the fighting game boom that began in the 1990s. A new collection of unique UT designs celebrating the Street Fighter franchise highlights world warriors such as Ryu and Ken in various designs. Street Fighter®UTs include designs with controller button commands, as well as a pixel art rendition of a rare double K.O. from the game. Artwork from the latest Street Fighter title popular in the international esports scene, Street Fighter® V: Arcade Edition, features dramatic illustrations of the games’ iconic characters.

  • UNIQLO to Open its Second Largest Store in Singapore at Jewel Changi Airport

    UNIQLO to Open its Second Largest Store in Singapore at Jewel Changi Airport

    After opening its Global Flagship Store at Orchard Central in 2016, UNIQLO will welcome its second largest store in Singapore on 11 April 2019, as it sets foot in the iconic Jewel Changi Airport. Aspiring to showcase its LifeWear ethos to the world, UNIQLO aims to leverage Jewel – a choice lifestyle destination that will draw in both locals and visitors globally – to share its brand experience that champions Simple Made Better through constant innovation.

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  • Uniqlo Japan sales down

    Uniqlo Japan sales down

    Fast Retailing Group has reported a decline in revenues for Uniqlo Japan against broader successes internationally in its first quarter.

    A sharp profit decline on sluggish sales of seasonal ranges during a warm winter in Japan has given rise to disappointing results in the Uniqlo brand’s home territory. Uniqlo Japan posted revenues of ¥246.1 billion (US$2.27 billion), a decrease of 4.3 per cent year on year, with first-quarter profit before taxes of ¥111 billion ($1.03 billion), down 5.7 per cent; and profit attributable to owners of the parent firm of ¥73.4 billion ($678.4 million), down 6.4 per cent. Online sales expanded favourably in the market, however, showing an increase of 30.9 per cent.

    Uniqlo International saw an operating profit far exceeding that of Uniqlo Japan, with revenues at ¥291.3 billion (2.69 billion) up 12.8 per cent.

    Uniqlo Greater China and Uniqlo South Korea both reported higher sales and profits despite the dampening effect of the warm winter. Uniqlo Southeast Asia & Oceania continued to report significant revenue and profit gains.

    The report said Fast Retailing’s consolidated business estimates for the financial year ending August 31 remain unchanged from the initial forecasts released last October, predicting an 8 per cent expansion in revenue and 14.3 per cent increase in operating profits.

  • Uniqlo opens Manchester flagship, expands beyond London

    Uniqlo opens Manchester flagship, expands beyond London

    Japanese retail chain Uniqlo is expanding its store network internationally, announcing the opening of its latest store in the UK. Opening in the city of Manchester, Uniqlo is returning the British city after leaving Manchester back in 2004, not long after it entered the UK market. Uniqlo revealed the news this week on its Instagram: “Uniqlo Manchester – opening spring 2019. Tokyo heads up North. Register for updates on our Manchester store opening at the link in bio.”

    The post also gave location details, revealing the store is slated for Manchester Arnadale at 57 Market Street. The address is the former-space of closed down UK retail chain BHS, which shuttered on Market Street in August 2016, after 35 years of service on the city’s main shopping strip.

    The new store will occupy a 22,690 square feet and will sell Uniqlo’s full range of core items for men, women and kids, as well as jeans and t-shirts.

    The retailer said that the expansion north of London was an important step in its UK growth.

    “The launch of Uniqlo in Manchester represents another major milestone for us in the UK, as we continue to expand our presence in this important market for the company worldwide,” Uniqlo chief executive Taku Morikawa said.

    “We are very excited to be able to offer Uniqlo LifeWear to the people of Manchester and surrounding areas for the first time and show how our high quality, comfortable and functional clothing can help improve their everyday lives.”

    It is hoped that Uniqlo Manchester will fair better than BHS, and in turn compete strongly with fellow fast-fashion brands Primark and H&M, which are currently set up in the millennial-heavy city.

    Uniqlo first launched 20 stores in the UK, but then closed 15 sites outside of London three years later, including two in Manchester.

    It currently operates nine stores across London, one in Kent at Bluewater shopping centre and another in Oxford at Westgate.

    In its most recent earnings update, Uniqlo Europe said that in the year up to August 31, 2018, profits rose from €673,000 to €6.3million on a turnover of €533million, up from €410million.

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  • Uniqlo sales performs well globally, not in hometown

    Uniqlo sales performs well globally, not in hometown

    Fast Retailing Group has reported a decline in revenues for Uniqlo Japan against broader successes internationally in its first quarter. A sharp profit decline on sluggish sales of seasonal ranges during a warm winter in Japan has given rise to disappointing results in the Uniqlo brand’s home territory. Uniqlo Japan posted revenues of ¥246.1 billion (US$2.27 billion), a decrease of 4.3 per cent year on year, with first-quarter profit before taxes of ¥111 billion ($1.03 billion), down 5.7 per cent; and profit attributable to owners of the parent firm of ¥73.4 billion ($678.4 million), down 6.4 per cent. Online sales expanded favourably in the market, however, showing an increase of 30.9 per cent.

    Uniqlo International saw an operating profit far exceeding that of Uniqlo Japan, with revenues at ¥291.3 billion (2.69 billion) up 12.8 per cent. Uniqlo Greater China and Uniqlo South Korea both reported higher sales and profits despite the dampening effect of the warm winter. Uniqlo Southeast Asia & Oceania continued to report significant revenue and profit gains.

    The report said Fast Retailing’s consolidated business estimates for the financial year ending August 31 remain unchanged from the initial forecasts released last October, predicting an 8 per cent expansion in revenue and 14.3 per cent increase in operating profits.

  • Order now, deliver later by GU fashion

    Order now, deliver later by GU fashion

    A brand-new store opened last week in Tokyo’s Harajuku fashion district but it has a twist: shoppers are meant to walk away empty-handed. The GU Style Studio store, opened by Asia’s largest clothier and Uniqlo operator Fast Retailing Co., is for customers to try apparel and place orders online for later delivery.

    They can also try out extra services, such as playing with clothing combinations on a virtual mannequin and creating a digital avatar.

    Although the notion of showcase shopping has been around for a while, and remains somewhat popular in Europe, such stores have usually been reserved for electronics, household items and knick-knacks.

    Seldom has the idea been ported over to the clothing sector. But, as the rise of e-commercethreatens to upend the global retail industry, apparel makers are experimenting with new ways of selling clothes.

    “Among large specialty chain retailers, Fast Retailing has one of the most developed digital strategies,” said Dairo Murata, an analyst at JP Morgan Securities. “They are doing it all in-house, and it allows them to be more competitive.”

    The line separating online and offline storefronts is becoming blurrier as e-commerce moves into physical locations and brick-and-mortar retailers shift online.

    That’s resulted in new shopping experiences such as Amazon’s Prime Wardrobe, which sends boxes of clothing to customers to try on, letting them send back what they don’t like.

    GU isn’t the first to open a try-on store; Inditex SA’s Zara also temporarily opened a look-and-buy outlet in Tokyo’s Roppongi district this year.

    GU has steadily grown into a key pillar of Fast Retailing’s business, accounting for about 10 percent of revenue in the latest fiscal year. It has almost 400 stores across Asia, mainly in Japan, Taiwan and mainland China, and is known for being more affordable and more fashion forward than its bigger sibling, Uniqlo.

    The GU brand has also historically been more experimental with technology, being the first in Fast Retailing’s portfolio to introduce RFID tags and self-checkout.

    In 2017, a futuristic digital store popped up in the city of Yokohama with screens on shopping carts recommending various clothing combinations as people walked through the store.

    JP Morgan’s Murata said GU’s new Harajuku outlet could be a template for rolling out smaller shops in cities that don’t have space to store inventory. He said it could be applied to Uniqlo as well. But Osamu Yunoki, GU’s chief executive officer, said the company hasn’t decided whether to adopt the concept for Fast Retailing’s other brands, or other conventional GU stores carrying inventory.

    Shoppers at the new GU store can scan QR codes attached to clothes to bring up purchase links on their phones, and are also encouraged to test clothing combinations on a virtual mannequin on a separate app. Cameras placed in the store capture can also be used to create a virtual avatar of shoppers, although the resemblance was unconvincing.

    The store is able to collect and use data on how customers are shopping, such as what items customers are scanning into their phone, which clothing they try on and whether they purchase it or not. That could serve an important function for Fast Retailing’s efforts to automate its entire supply chain.

    “That kind of data from customers can be connected immediately to product development and manufacturing plans,” Yunoki said.

    At the same time, he said, the company is trying to offer something new for shoppers.

    “We’re fusing the in-store experience and e-commerce to offer a fun and convenient experience,” Yunoki said. “Harajuku isn’t just for shopping, it’s also a place where fashion is created. We’d like to use our customer’s creations as a stimulus for developing new types of fashion.”

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  • Uniqlo online Hong Kong launches soon

    Uniqlo online Hong Kong launches soon

    Uniqlo Hong Kong will launch its online store on December 4. A spokesperson for the company said the online platform for Hong Kong and Macau is a fitting solution considering rising rentals and limited space for retailers in Hong Kong, along with the strengthening popularity of e-commerce in the region.

    The brand has operated an online flagship on Alibaba’s Tmall for nine years and has had its own online shop since October.

    According to Uniqlo’s CEO for Greater China Ning Pan, the two existing e-commerce platforms take 15 per cent of sales in China, the majority of that figure from Tmall.

    He explained that while TMall remains an important strategic partner, the new platform will allow the firm to leverage analytics and AI to evaluate buyer preferences.

    The Hong Kong site is now under testing, and will be fully operational come launch day in December.