Indian distillers and brewers posted diverging September quarter earnings as affluent drinkers bought top-shelf liquor while inflation-squeezed consumers slashed purchases of entry-level brands.
The divide cut across both spirits and beer, driving profit jumps at premium-focused producers while dragging on volume for mass-market operators.
Spirits Split by Income
United Spirits reported a consolidated revenue drop of 2.5 per cent to ₹7,014 crore for the September quarter, down from ₹7,199 crore a year earlier. Net profit fell 7.7 per cent to ₹428 crore. The slump was concentrated at the bottom of its portfolio: popular brands like Director’s Special and DSP Black saw sales value drop 22.7 per cent year-on-year to ₹181 crore, with volumes shrinking 29.7 per cent to 1.58 million cases.
Its prestige and above category, which includes Johnnie Walker and Smirnoff, expanded 6.3 per cent. To maintain clean comparisons, the company shifted McDowell’s No.1 brandy from popular into prestige and above.
Radico Khaitan experienced an even sharper contrast. Its prestige and above volumes jumped 36 per cent year-on-year to 5.28 million cases, while regular and lower-tier lines, including 8PM whisky and Contessa rum, fell 9.7 per cent. Total Indian Made Foreign Liquor volumes rose 7 per cent. Consolidated revenue climbed 10 per cent to ₹5,582 crore, and net profit surged 66.5 per cent to ₹232 crore.
“We are seeing a lot of shift, especially with the Gen Z and the younger generation and the women coming in, their liking is towards the white spirits because it is more easily mixable,”
Radico Khaitan managing director Abhishek Khaitan said during the earnings call.
Beer Demand Shifts Upward
United Breweries turned in a 16 per cent increase in overall beer volumes, propelled by high-margin lines. Premium beer volumes climbed 38 per cent year-on-year. Heineken Silver surged 67 per cent, while Kingfisher Ultra rose 44 per cent.
Revenue rose 23.7 per cent to ₹4,623 crore. Net profit reached ₹134.8 crore, compared to ₹46.3 crore in the year-ago period, though that total was helped by ₹36 crore in interest income on an income tax refund.
Allied Blenders, the maker of Officer’s Choice and Sterling Reserve, posted consolidated revenue of about ₹2,085 crore, up 6.8 per cent, with net profit rising 9.6 per cent to ₹69 crore. Overall volumes reached 10 million cases, an 11.1 per cent gain, lifted by its mass-premium brands Officer’s Choice Blue and ICONiQ White, which grew 15.5 per cent by volume.
Margin Squeeze and Debt Pressures
For retailers, pub chains and brand owners across Asia, India’s alcohol split shows that consumer spending is polarizing rather than rising evenly across society. Wealthy urban households are absorbing price hikes and trading up to imported labels or craft spirits, while lower-income blue-collar workers are cutting back or exiting the legal liquor market entirely. Companies with deep balance sheets can withstand the mass volume loss by chasing margin, but retailers relying on high-volume, low-margin shop turnover face leaner cash flows.
Distillers that depend on commodity inputs cannot rely solely on price hikes to protect earnings. Higher grain, sugar, and glass packaging costs are hitting Indian producers at the same time state governments are slow-walking excise approvals. When lower-tier volumes vanish, factory fixed overheads get spread across fewer bottles, creating an unyielding drag on manufacturing margins.
Acquisitions and Packaging Costs
Raw material inflation already left a mark during the September quarter. Radico Khaitan chief financial officer Dilip Banthia noted that packaging and raw material inflation took a ₹27 crore bite out of quarterly earnings, even though gross margin expanded 440 basis points to 48 per cent on favorable product mix.
Tilaknagar Industries recorded revenue of ₹2,437 crore, rising 171.8 per cent from ₹896.9 crore a year earlier, while volumes reached 8.9 million cases. Those figures reflect its buyout of Imperial Blue, masking the baseline organic trend. Brokerage Nuvama Institutional Equities estimated raw material costs shaved about ₹25 crore off Tilaknagar’s operating profits in each of the first two quarters of fiscal 2027.
Brewers face similar cost burdens heading into the second half of the fiscal year. United Breweries projected input cost inflation will reach between ₹350 crore and ₹400 crore for fiscal 2027, leaving the group dependent on pending state-level pricing approvals to keep profit margins intact.