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Tag: van heusen

  • Van Heusen India opens Flagship Store in Mumbai

    Van Heusen India opens Flagship Store in Mumbai

    Indian formal wear brand Van Heusen has opened a new upscale fashion store in Bandra.

    With the launch of the new Linking Road store, Van Heusen India now operates 16 stores in Mumbai. The expansive store is spread across 2200sqft, offering an array of wardrobe options for both men and women ranging from corporate suits to fashion jackets, casual work-wear to club wear

    “Van Heusen has over the last decade carved a niche for itself as a renowned fashion brand with a strong presence across leading cities and towns of India,” said the firm’s COO Abhay Bahugune. “Today, Van Heusen enjoys a high recall value and is perceived as a brand that provides power dressing to young professionals.”

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  • India’s Van Heusen launches flagship stores in Bengaluru

    India’s Van Heusen launches flagship stores in Bengaluru

    Van Heusen a premium formal fashion brand from Aditya Birla Fashion and Retail Limited unveils its flagship stores in Brigade Road and HSR Layout, Bangaluru. The new stores will house the exclusive Van Heusen men’s wear and women’s wear collections.

    Located in the heart of the city, the new stores cater to fashionable young professionals looking to create the right impact, the exclusive brand stores will offer an array of wardrobe options, for men and women, ranging from corporate suits to fashion jackets, casual work-wear to club wear and the right accessories to complete the look.

    On the occasion of the store launch Abhay Bahugune, Chief Operating Officer, Van Heusen, Aditya Birla Fashion and Retail Ltd said, “Van Heusen has over the last decade carved a niche for itself as a renowned fashion brand with a strong presence across leading cities and towns in India. Today, Van Heusen enjoys a high recall value and is perceived as a brand that provides power dressing to the young professionals. Being the third largest city of India, Bangalore is an important market for us. The new launch of our new brand outlets at Brigade Road and HSR Layout takes the store count in the city to 53. We are delighted with the overwhelming response received and are confident to cater to the growing demand with the right offering.”

    The store will also house collections from Van Heusen’s sub-brands including VDot and VH Sport. Each product line reflects the latest cuts and fits, along with cutting edge innovation in fabric and technology.

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  • Fashion house Calvin Klein rebranding

    Fashion house Calvin Klein rebranding

    Fashion house Calvin Klein, a wholly owned subsidiary of PVH, plans to rebrand its men’s and women’s contemporary apparel and accessories business.

    It is changing from Calvin Klein Platinum to CK Calvin Klein, with a global roll-out of the new branding to start this month.

    In Asia and Japan, in coordination with licensing partners Club21 and Onward Kashiyama respectively, the CK Calvin Klein rebranding will be introduced with this year’s spring season. Freestanding stores opening this year in Asia will feature the new branding, while existing stores will be transitioned on a rolling basis.

    Founded in the US in 1968 by Calvin Klein and his business partner Barry Schwartz, the company had global retail sales exceeding US$8 billion in 2015 with distribution in more than 110 countries. Calvin Klein employs more than 10,000 people globally, and was acquired by PVH in 2003.

    With a history of more than 130 years, PVH is an apparel company with a presence in more than 40 countries and more than $8 billion in revenues. As well as Calvin Klein it owns the Arrow, Izod, Olga, Speedo, Tommy Hilfiger, Van Heusen and Warner’s brands.

  • Calvin Klein Hong Kong opens first accessories store

    Calvin Klein Hong Kong opens first accessories store

    Calvin Klein, Inc, a wholly owned subsidiary of PVH Corp, has opened the first Calvin Klein accessories store in Hong Kong, at IFC Mall.

    Located on level one of the mall, the store offers both men’s and women’s Calvin Klein Platinum accessories and leather goods. Its interior features simple geometric forms as a framework for product display, contrasted with oiled wood, rose-toned metal, honed stone and concrete.

    CK Hong Kong accessories store-Matthew Ng

    Product lines under various Calvin Klein brands include women’s dresses and suits, men’s clothing, sportswear, golf apparel, jeanswear, underwear, fragrances, eyewear, hosiery, socks, footwear, swimwear, jewellery, watches, outerwear, handbags, small leather goods and home furnishings (including furniture).

    CK Hong Kong accessories store-Matthew Ng 4

     

    For more than 130 years, PVH Corp. has been growing US brands and businesses, becoming one of the largest apparel companies in the world. It has more than 30,000 associates in 40-plus countries, with more than US$8 billion in revenues last year. As well as Calvin Klein, PVH owns such brands as Arrow, Speedo, Tommy Hilfiger, Van Heusen and Warner’s.

    CK Hong Kong accessories store-Matthew Ng 3

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  • PVH takes control of Tommy Hilfiger China

    PVH takes control of Tommy Hilfiger China

    PVH Corp, the parent of the Tommy Hilfiger brand, is to take full control of its China business.

    PVH, together with funds advised by Apax Partners, will acquire the 55 per cent interest in TH Asia Ltd, their joint venture for Tommy Hilfiger China, which PVH does not already own.

    The purchase price for the transaction is about US$172 million, net of cash of approximately $100 million, subject to adjustment.

    The closing, which is subject to customary closing conditions and regulatory approvals, is expected to occur early in the second quarter of 2016.

    “Today’s announcement represents a significant development for our company as we continue to execute against our key strategic priorities and demonstrates our commitment to making strategic investments to support the long term growth of PVH and our Tommy Hilfiger business,” said Emanuel Chirico, chairman and CEO of PVH.

    “This transaction enables the Tommy Hilfiger business to directly operate its fastest growing market, while leveraging our well-established infrastructure in Asia, our regional leadership expertise and strong brand momentum across both our Tommy Hilfiger and Calvin Klein businesses in the region.”

    This transaction has been envisioned since PVH and the funds advised by Apax Partners established the Tommy Hilfiger China joint venture in connection with the Tommy Hilfiger acquisition in 2010.

    Since 2012, the first full year of operations after the joint venture acquired the Tommy Hilfiger China business from the former licensee, the Tommy Hilfiger business in China has doubled from approximately $70 million in revenue to a projected $140 million in 2015, with over 350 stores, of which 65 are directly operated.

    Daniel Grieder, CEO of Tommy Hilfiger, commented: “We are looking forward to executing a more fully integrated strategy for China that takes advantage of our current momentum in the region. This will allow us to further realise the growth opportunities that exist for the brand by offering consumers a greater breadth of Tommy Hilfiger product lines and a more elevated brand presentation. Building on our strong existing regional foundation, we plan to accelerate the growth of the Tommy Hilfiger business by increasing our brand marketing in China and capitalising on our strong market positioning and price, value proposition. We plan to invest further in driving the expansion of the brand through new store openings (both company-operated and franchised stores) and improved productivity in existing stores, while rapidly expanding our traditional and digital marketing initiatives to further reinforce the brand in this exciting market.”

    PVH Corp owns and markets Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, Izod, Arrow, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Michael Michael Kors, Sean John and Chaps.

    The other shareholders in the China joint venture include an affiliate of Silas Chou and, indirectly through an investment vehicle controlled by funds advised by Apax Partners, members of Tommy Hilfiger management at the time of the acquisition in 2010, such as Fred Gehring (former CEO and executive chairman, Tommy Hilfiger and current vice chairman of PVH), Daniel Grieder (CEO, Tommy Hilfiger), and Tommy Hilfiger himself.

  • Van Heusen to target women

    Van Heusen to target women

    The Indian business of Van Heusen is planning a network of stores targeting solely women.

    Van Heusen, owned by Madura Fashion & Lifestyle, also plans to focus on repositioning its essentially denim-based youth fashion range Vdot.

    Brand head Vinay A Bhopatkar says the company will open up to 25 stores annually exclusively for women. It also plans another 50 stores annually for its menswear collection as it moves to target tier 2 and 3 cities, currently underserved and home to people with growing spending power.

    The company says womenswear accounts for about 10 per cent of its sales now but is the fastest growing segment of its business and projects it to grow by 50 per cent in the next three to four years.

    The Vdot retail network will also be expanded by 15-20 stores annually from the current network of 10. Currently a clubwear brand, the Vdot range will be expanded to provide clothing for more casual occasions as well.

    Van Heusen’s clothing is  sold through about 2000 points of sale, including 250 exclusive stores and 200 department stores.