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Tag: Viacom

  • Nickelodeon to Open Its Largest Indoor Theme Park in Mall of China

    Nickelodeon to Open Its Largest Indoor Theme Park in Mall of China

    Viacom International Media Networks Asia will build a Nickelodeon indoor theme park at the Mall of China in Chongqing.

    It will be Nickelodeon’s largest indoor park in the world, and its first in Asia when it opens in December 2020.

    The Mall of China is being developed by Jiayuan Group, China Creation Group and Triple Five Group and the three partners signed an agreement with Viacom last week.

    Cartoon and movie characters including SpongeBob SquarePants, Dora the Explorer, the Paw Patrol gang and the Teenage Mutant Ninja Turtles will feature in the park which will host 29 attractions including the world’s highest and fastest indoor roller coaster and Asia’s first  tilting drop-tower attraction.

    The $750 million Mall of China is located about 15 minutes’ drive from Chongqing’s Jiangbei International Airport. Construction of the 1.5 million sqft mall started in 2016. The adjacent theme park Nickelodeon indoor theme park will take up about 92,000sqft and the entire complex will be buttressed by 40,000 residential units, an international hospital and an international school. The entire project will cost an estimated $4.2 billion.

    “Creating immersive on-the-ground consumer experiences remains an important part of our business, especially in Asia,” said Mark Whitehead, president and MD, Asia Pacific at Viacom International Media Networks.

    “As we continue to grow the footprint of Nickelodeon theme parks across Asia Pacific, I am confident this will also open up new opportunities for the Nickelodeon brand and for our partners across multiple platforms in this important Chinese market.”

    Nickelodeon-branded attractions and parks around the world include the Nickelodeon Universe in Minneapolis’ Mall of America, SeaWorld on the Gold Coast and Wet n Wild Sydney in Australia, Nickelodeon Land at Pleasure Beach Blackpool in the UK, Nickland at Movie Park Germany, Nickelodeon Land at Parque de Atracciones Madrid in Spain and Nickelodeon Lost Lagoon at Sunway Lagoon in Malaysia. There are also Nickelodeon attractions at the Universal Studios in Hollywood and Orlando, Florida.

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  • Viacom launches global product development group

    Viacom launches global product development group

    Viacom has launched the global product development group, a new, streamlined team dedicated to creating multiplatform products for audiences around the world, with a focus on video content.

    The group has been charged with establishing a unified strategy for developing digital applications and websites for Viacom’s teen- and adult-oriented brands, including BET, Comedy Central, MTV, Paramount Network, VH1, TV Land, CMT and Logo.

    The group will work closely with Viacom’s brands and technology, ad sales and content distribution functions to ensure these products both enhance how audiences engage with Viacom’s content and support the Pay TV ecosystem, such as through the use of authenticated video.

    Among the group’s initial priorities is expanding Play Plex, Viacom International Media Networks’ (VIMN) suite of mobile apps, to the US and other key markets to create a seamless video-on-demand solution for global audiences.

    It is currently in the process of transitioning Viacom’s worldwide websites to a single web framework, which will ultimately help to deliver tailored content to audiences based on their geographic location.

    Led by Dan Reich, who has been appointed SVP, the Global Product Development Group brings together product teams from across Viacom’s adult brand portfolio, VIMN and corporate.

    In this expanded role, Reich will oversee the integration of these teams, fostering greater collaboration and helping to prioritize and scale resources.

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  • Bob Bakish takes helm at Viacom

    Bob Bakish takes helm at Viacom

    Viacom has discontinued the exploration of a potential combination with CBS and has appointed Bob Bakish as president and CEO, and as a member of the board.

    Bakish has held leadership positions throughout the company since joining in 1997, most recently serving as president and CEO of Viacom International Media Networks prior his acting CEO role.

    “We’ve been working very quickly to mobilize the organization, reenergize our culture and address our areas of greatest need,” said Bakish.

    Also, Fox Networks Group Asia has appointed Italo Zanzi as EVP and managing director for its Sports network. The veteran sports executive leads the management of the Fox Sports business and team across Asia-Pacific and the Middle East.

    Zanzi joins Fox from Italian Serie A football club A.S. Roma where he was CEO for three and a half years, overseeing all aspects of the club’s operations and business.

    At Eutelsat Communications, Sandrine Téran will assume office as group CFO and member of the executive committee on January 9.

    Téran was formerly managing director of Louis Dreyfus Holding (based in the Netherlands) and has occupied other key executive positions in the Louis Dreyfus Group during the past eight years, notably global head of tax and corporate secretary, and subsequently global CFO of Louis Dreyfus Company.

    Téran succeeds Antoine Castarède who will be an advisor to the CEO over the coming months before leaving Eutelsat to pursue other interests.

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  • Viacom unit debuts Nickelodeon block

    Viacom unit debuts Nickelodeon block

    Viacom International Media Networks (VIMN) Asia is expanding its collaboration with Vietnamese multimedia communication group International Media Corp (IMC), to launch the first Nickelodeon-branded block on IMC’s YouTV channel, available on satellite, cable and free digital terrestrial platforms in Vietnam.

    By the end of September, over 5 million Vietnamese households that access YouTV will be able to enjoy up to four and half hours of Nickelodeon’s world-renowned content every day during the after-school hours on weekdays and the mornings during the weekends.

    The multi-year deal includes Nickelodeon animation titles like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and select popular live action series like The Thundermans and Haunted Hathaways.

    “Nickelodeon blocks offer broadcasters a robust and varied entertainment solution for kids 4 to 14 years and we are delighted to partner with YouTV to bring our first Nickelodeon branded block to Vietnam,” said Mark Whitehead, VIMN Asia Pacific’s EVP and managing director.

    “We are excited that YouTV will be the first to exclusively carry a Nickelodeon block in Vietnam,” said IMC’s executive chairman Lam Chi Thien. “YouTV currently has a leading position in the Vietnamese market for families and this collaboration will provide significant added value for the kids’ programming line-up for our viewers.”

    IMC currently has an existing collaboration with VIMN as a licensee partner for MTV Vietnam.

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  • Viacom expands direct-to-consumer offering

    Viacom expands direct-to-consumer offering

    Viacom International Media Networks (VIMN) has launched the BET Play direct-to-consumer, subscription video on demand (SVOD) application for the adult audience, giving consumers in 100 countries direct mobile access to BET’s content.

    BET Play offers fans an opportunity to watch English-language BET content — television series, documentaries, standup comedy, entertainment news and legendary musical performances — on their iOS and Android smartphones and tablets, as well as AirPlay-enabled television sets.

    “The launch of BET Play significantly expands the brand’s geographic availability by making it available direct to consumer in many markets where it has not previously had an established presence on TV,” said Michael D. Armstrong, EVP and general manager for international brand development at VIMN.

    The BET Play app also features a live linear feed of BET Soul, the premiere destination and leading music source for all soul music including R&B, Neo Soul, Alternative Soul, Classic Soul, relative Hip Hop, and Caribbean music.

    BET Play was designed to reach an international audience where they live – smartphones, tablets, and other digital devices – and creates an experience tailored to each of these screens.

    BET Play is the latest addition to the Viacom Play Plex suite of mobile TV apps, which offer smartphone and tablet users around the world access to the best content from all of Viacom’s international TV brands, anytime and anywhere.