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Tag: Vinomofo

  • Whiskymofo: The New Exclusive Platform For Rare Whiskies, Backed By Vinomofo’s Rigorous Selection Process

    Whiskymofo: The New Exclusive Platform For Rare Whiskies, Backed By Vinomofo’s Rigorous Selection Process

    Vinomofo, an established online wine retailer, has expanded its offering with the launch of a dedicated platform, Whiskymofo, which offers its members an array of carefully selected whiskies at competitive prices.

    Over the past twelve months, Whiskymofo has been hosting successful events as part of the Vinomofo brand, garnering a membership of more than 32,000 through its unique “Whiskymofo & Friends” sales events.

    Exclusive Access to Premium Whiskies

    Whiskymofo aims to provide its members with exclusive access to an assortment of whiskies. Daily releases of limited-edition, rare, and high-value whiskies will be made available exclusively to members. In addition, monthly sales events will be organized, featuring a wide variety of whiskies and other top-quality spirits as part of the “Whiskymofo & Friends” sales series. The platform plans to further enhance its offering by establishing exclusive partnerships with distilleries and global brands.

    The company seeks to establish itself not only as a sales platform for renowned whisky brands worldwide but also as a community hub for whisky enthusiasts.

    Rigorous Selection Process

    In a similar fashion to Vinomofo, Whiskymofo’s buying team employs a stringent selection process, choosing only 5 per cent of the products it samples. This rigorous process ensures that members have access to only the best whiskies on the market.

    While access to the platform is free, the deals it offers are exclusive to members. This strategy allows Whiskymofo to secure rare and sought-after whiskies for the Australian market at prices that are affordable to its members.

    Questions & Answers

    What is Whiskymofo’s business model?
    Whiskymofo operates as a members-only online platform offering exclusive access to a range of carefully selected, rare, and high-value whiskies at competitive prices.

    What does membership to Whiskymofo offer?
    Membership to Whiskymofo offers access to daily releases of limited-edition, rare, and high-value whiskies, monthly sales events, and exclusive partnerships with distilleries and global brands.

    How does Whiskymofo ensure the quality of its products?
    Whiskymofo ensures the quality of its products through a rigorous selection process. The buying team samples a wide variety of products, selecting only 5 per cent of these to offer to their members. This ensures that only the best whiskies are available on the platform.

  • Vinomofo bets on in-person events with latest acquisition

    Vinomofo bets on in-person events with latest acquisition

    Vinomofo has purchased Melbourne-based events company Revel in an effort to better ingrain itself in the events industry – betting that as life in Australia continues to move toward normality, more Australians will want to get out and attend in-person events.

    Vinomofo chief executive Paul Edginton said the deal will give the online wine firm’s customers ‘special access’ to events and offers.

    “As our customer base grows year-on-year, we are seeing demand for a more extensive offering, with tactile, engaging, fun experiences at the top of the must-have list,” Edginton said.

    “Today’s news to acquire Revel further builds our capabilities to continue meeting the growing needs of our customers who love wine, food and the adventure of experiencing it all.”

    And, Edginton hinted that more projects outside of Vinomofo’s core wine business are well underway and will be launched in 2022.

    “The time was right for us to look at new opportunities to add more diverse offers for our tribe. The Revel acquisition allows us to do this,” Edginton said.

    Revel handles a number of events in the food industry already, namely: Pinot Palooza, Game of Rhones, Mould: A Cheese Festival, and Gauchito Gil’s Malbec Day.

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  • Vinomofo looks beyond massive bulk orders

    Vinomofo looks beyond massive bulk orders

    Vinomofo is thinking outside the box to give new customers a better first experience with the brand.

    The online wine retailer last week launched a ‘welcome kit’, including a three-pack of red, white or mixed wine, as well as a magazine filled with articles, advice and recipes that explain what Vinomofo is all about.

    The kit is like a physical manifestation of the welcome email that most online retailers send. But while digital versions typically include a discount for the next purchase, or a call-to-action to sign up for the loyalty program, Vinomofo’s welcome kit is all about introducing customers to the culture and ethos of the brand.

    “The idea came about during a session we had exploring how to deliver a more beautiful and complete welcome experience,” Justin Dry, Vinomofo co-founder and CEO said.

    “It was important to us that this was simple and elegant but clearly represented who we are and the why and how of what we do.”

    The company has made a name for itself by offering great wine at low prices, which it makes possible by buying large volumes from growers. Customers typically are required to buy six or 12 bottles of the same vintage to access the enticing per bottle discount that Vinomofo advertises.

    For some customers, however, this is a significant investment they may not be confident making online. For others, they simply don’t know the ins and outs of how Vinomofo works. The welcome kit, which costs $69 and up, aims to tackle both issues.

    “We know that once someone has tried Vinomofo, they’re very likely to stay, so if we can remove as many barriers as possible, it’s a good thing,” Dry said.

    “However it’s mostly about delivering a beautiful experience for our new mofos and introducing them to who we are and what we do.”

    Vinomofo recently appointed its first employee in Singapore. Michael Parmeter has been appointed general manager, and will look after ground operations, strategic growth, merchandise and local area marketing.

    The country represents a strong growth market for Vinomofo, which also operates in New Zealand, and is looking to launch in the US in the near future.

    Dry said that Vinomofo has achieved its goal of returning to profitable growth in FY19, and will be looking to accelerate its global growth again in FY20.

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  • Vinomofo seeks to satisfy Singaporeans

    Vinomofo seeks to satisfy Singaporeans

    Online wine business Vinomofo has appointed its first employee in Singapore, fortifying its growth strategy in the region.

    “We like to build out our community and business in person as much as possible, and Michael’s appointment will help us do that,” Dry said.

    The US is Vinomofo’s next area of expansion. According to Dry, the company is in “advanced discussions” to launch in the region, but he said there is always the possibility Vinomofo will launch in another market first.

    “There are lots of interesting opportunities popping up at the moment, so all I can say is stay tuned,” Dry said.

    Online wine business Vinomofo has appointed its first employee in Singapore, fortifying its growth strategy in the region.

    Michael Parmeter has been appointed general manager of Singapore, and will look after ground operations, strategic growth, merchandise and local area marketing.

    According to Parmeter, his main task is to streamline local operations in the region and be a point of contact on the ground, from talking with locals about what they are drinking, and helping ensure the right wines are sent to Singapore, through to overseeing and handling, storage and final stage of delivery.

    “A major opportunity for the Singaporean market is attributed to the thirst for knowledge in the region,” Parmeter said.

    “We have found our mofos in Singapore are keen to try new varietals and learn about wine in general, which perfectly suits our operation.”

    Vinomofo chief executive and co-founder Justin Dry  said that Singapore is a “great market” for the business, and that Parmeter’s appointment will assist with expanding operations in the region in the near term and getting into the corporate wine sales market, where he has experience.

    “We like to build out our community and business in person as much as possible, and Michael’s appointment will help us do that,” Dry said.

    The US is Vinomofo’s next area of expansion. According to Dry, the company is in “advanced discussions” to launch in the region, but he said there is always the possibility Vinomofo will launch in another market first.

    “There are lots of interesting opportunities popping up at the moment, so all I can say is stay tuned,” Dry said.

  • Vinomofo partners with US wine Startup

    Vinomofo partners with US wine Startup

    Online wine retailer Vinomofo has partnered with US wine media mogul Gary Vaynerchuk to bring the inaugural wine from his label, Empathy Wines, to its customers in Australia, New Zealand and Singapore.

    The wine, which Vinomofo is launching this month, is available exclusively for pre-order from the online retailer.

    Vinomofo co-founder and CEO Justin Dry said the partnership was fitting, since Vaynerchuk’s approach to the industry aligns perfectly with Vinomofo’s mission to offer great wine at the right price.

    “The inclusion of Empathy Wines is an exciting one for us,” Dry said in a statement.

    “It strengthens our offering as well as supporting Californian winemakers who’ve been devastated by fires recently and cements our commitment to bringing really cool wines to our wine lovers.”

    This is just the first step in a bigger effort to introduce more wine from overseas to Vinomofo’s customers in Australia, New Zealand and Singapore, Dry told. 

    “We’re currently buying for our second container – after filling the first one with Gary Vee’s Empathy Wines Rosé – so look out for some super cool wines by iconic US winemakers like André Hueston Mack hitting our shores in 2019,” he said.Adtech Ad

    But there is still no word on when Vinomofo will officially launch in the US market, which it had previously planned to do in 2018.

    “We have some very exciting things happening in the background at Vinomofo. We will share these with you as soon as we can,” Dry said.

    “In the meantime, we are super excited to be forming this partnership and can’t wait for what’s ahead.”

    Gary Vaynerchuk, also known as Gary Vee, took his parents’ liquor business in the US, Shopper’s Discount Liquors, online in 2006, and started Wine Library TV, a daily webcast covering wine.

    He later started a digital ad agency, which provided social media and strategy services to several Fortune 500 companies, including Anheuser-Busch, Mondelez and PepsiCo.

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  • Vinomofo launches click and collect for Christmas

    Vinomofo launches click and collect for Christmas

    Online wine retailer Vinomofo will launch a click and collect service tomorrow in the lead up to Christmas.

    The service will operate from the company’s Bridge Street warehouse in Port Melbourne and will be open 9-5 Monday to Friday for customers to collect their online orders, with a 2-hour processing time.

    Vinomofo co-founder and joint CEO Andre Eikmeier said the service has enabled it to bridge the gap between online and offline.

    “Click N Collect enables us to not only provide our mofos with exceptional service, but also helps to bridge the gap between online and offline,” he said.

    “We now have a great mechanism to share our love, passion and ethos with our tribe personally when they come to collect from us.

    “We’ll be engaging with our tribe personally, talking about their wine choices and welcoming them into everything we’re proud of as they walk through the doors of our warehouse.”

    Vinomofo has set up a specific customer pick-up point at its warehouse, which will be manned by a dedicated customer service representative.

    Click and collect has become a popular online delivery option among Australian booze buyers in recent years, with both Coles and Woolworths’ Dan Murphies brand also capitalising on demand for fast-turnaround online ordering.

    Earlier this year Woolworths launched one-hour click and collect through its BWS brand, while Wesfarmers has also rolled out a similar offer under First Choice Liquor.

    Vinomofo’s head of culture Michael Ellis said the service will be limited to its Port Melbourne warehouse in the immediate term, with no plans to roll-out the service into other states with depots or through a partnership with another retailer.

    “What’s most important for us is having consistency across the whole transaction and user experience and delivery is one of those things we’ve never been able to control once the wine has shipped, so what we’re excited about now is coming in and having that more personal interaction with us…as for partnerships, not something we are looking at right now,” he said.

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  • Payment deal boon to Vinomofo

    Payment deal boon to Vinomofo

    Vinomofo co-founder Justin Dry says a recent deal between payment giant Stripe and Chinese digital wallet providers Alipay and WeChat Pay is “very welcome news” for its Asian expansion plans.

    Stripe announced yesterday that its customers will now have access to millions of Chinese consumers, through a partnership with Alibaba’s Alipay and Tencent‘s WeChat Pay.

    Together the wallet services claim more than one billion users and are estimated to have processed sales of almost $3 trillion in 2016, according to a UN affiliated report conducted by Better Than Cash Alliance.

    Vinomofo co-founder Justin Dry, who runs 90 per cent of his business through Stripe platforms, said he sees WeChat pay being at the “core” of its communications with customers in China, noting that the extended services will be tools in the arsenal for the company’s plans in the region.

    “We can see WeChat Pay especially being at the core of our communications over there, it’s an awesome social platform with a massive user base, perfect for us as a content-led tribe retailer,” he said.

    Stripe, based in Silicon Valley, works with a variety of e-tailers Down Under, including Vinomofo, Catch Group and Shoes of Prey.

    Under the deal Stripe’s withstanding partnership with Alipay in North America will be expanded to the Chinese market for one-time payments and a beta-test will be kicked off on WeChat Pay support and recurring payments.

    Stripe co-founder John Collison said he hopes the deal will catalyse more trade between Australia and China, noting where consumers maintain high demand for Aussie products, particularly wine and produce.

    “There is already impressive demand among Chinese consumers for Australian goods and services, and this presents a vast growth opportunity for Australian internet businesses” Collison said.

    Chinese retail e-commerce sales were worth US$376 billion in 2016 and are projected to more than double to US$839 billion by 2021, according to data portal Statista.

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