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Tag: vitamins

  • Blackmores Targets 18.6% Growth in Thailand with Fizzy Granule Launch

    Blackmores Targets 18.6% Growth in Thailand with Fizzy Granule Launch

    Blackmores launched its first fizzy granule vitamins in Thailand as the Australian health brand targets 18.6 per cent revenue growth in the country for 2026.

    The target builds on a 16.8 per cent year-on-year sales increase recorded during the first half of the year.

    Three functional formulations

    Branded as Blackmores Fizzers, the line packages vitamins in single-serve sachets designed to be dissolved in cold water, melted directly on the tongue, or chewed. The format abandons traditional tablet designs to appeal to Gen Z and millennial consumers looking for portable options.

    The range includes three formulations aimed at specific health routines. Immu Plus combines vitamin D3, vitamin C, zinc, and L-leucine in an orange flavour for daily immune support. Nicotinamide Plus uses a mixed berry flavour containing nicotinamide, zinc, vitamin C, and L-leucine for skin health. Performance Plus carries a strawberry and apple flavour formulated with 225 milligrams of magnesium and L-leucine to aid muscle recovery.

    Influencer marketing and category competition

    Priti Halai, country manager of Blackmores Thailand, said the rollout reflects a shift toward product formats that match changing consumer habits in an increasingly crowded supplements market.

    Competition is fierce, and brands must deliver value that resonates with real consumer needs.

    Marketing for the launch will rely primarily on influencer partnerships across digital platforms to build awareness among younger demographics. The shift toward confectionery-style and water-soluble vitamin formats across Southeast Asian retail reflects how legacy supplement makers are defending shelf space against direct-to-consumer wellness brands.

    Retail performance in the final quarter will show whether the sachet line generates enough traction to hit the company’s full-year 18.6 per cent expansion target.

  • Nestlé Sells Holistic Health Supplement Business to Yellow Wood for $1.4 Billion

    Nestlé Sells Holistic Health Supplement Business to Yellow Wood for $1.4 Billion

    Nestlé has sold its mainstream vitamins, minerals and supplements unit, Holistic Health, to private equity firm Yellow Wood Partners for $1.4 billion. The transaction transfers brands including Nature’s Bounty to the consumer-focused buyout firm for US$1 billion in cash.

    The Swiss food and beverage group is pruning product lines that fall outside its core high-margin categories. Management described the divestment as a necessary step in realigning capital toward divisions where the company holds stronger global pricing power and manufacturing advantages.

    Portfolio refocus at Swiss food group

    Chief executive Philipp Navratil pointed to changing dynamics across consumer health channels as the rationale for exiting mainstream supplements. Dedicated specialist owners are better suited to run broad-market dietary brands as grocery and pharmacy retail channels fragment.

    Yellow Wood Partners focuses on corporate carve-outs in personal care, beauty, and consumer health. The private equity buyer plans to run the acquired supplement portfolio as an independent platform operating across global retail networks.

    Divestment strategy in global retail

    Consumer goods giants across the Asia-Pacific region and western markets have spent the past two years shedding slower-growth divisions to protect margins against inflation. Nestlé itself has pursued selective acquisitions in medical nutrition while trimming commoditised lines from its health science roster.

    Regulators will review the sale before formal closing, with transfer of manufacturing assets and brand distribution agreements expected in the coming quarters.

  • Vitamin World to file for Chapter 11 protection

    Vitamin World to file for Chapter 11 protection

    US retailer Vitamin World is to file for Chapter 11 bankruptcy protection hoping that will allow it to exit lease deals and trim its 345-strong store network.

    The New York-headquartered retailer which sells vitamins and dietary supplements, says it inherited a lot of expensive leases from its previous owners and the rent burden is making it hard to trade effectively.

    CEO Michael Madden said in a statement that entering Chapter 11 protection would allow the company to move forward as a stronger organisation, serving customers both in stores and online.

    Madden assumed the CEO role last year and says he has been in negotiations with landlords ever since.
    “While a handful of landlords cooperated, the vast majority have not. At this time we have no other option than to restructure the company’s real estate portfolio by filing for Chapter 11 protection.”

    Last year, Vitamin World was sold by NBTY Inc, the maker of brands such as Nature’s Bounty and Sundown Naturals, to private equity investor Centre Lane Partners, for about US$25 million.

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  • Blackmores spreads wings in Indonesia

    Blackmores spreads wings in Indonesia

    Blackmores chief executive Christine Holgate is in Jakarta today to launch the company’s expansion into the Indonesian market.

    The Sydney-based vitamin and supplements company has been operating in China, Singapore, Malaysia and Thailand for some years but has held back from the Indonesian market as it searched for the right partner.

    It has now partnered in a joint venture with Indonesia’s Kalbe Farma, one of the largest health care companies in South East Asia.

    “We will be launching with eight products and have 25 products by the end of the year,” Ms Holgate said yesterday.

    “It is quite a complex registration process in Indonesia compared with Australia. But we are used to the different Asian markets where it can take six months to a year to get registered.”

    She said Blackmores had chosen to partner with Kalbe as it was a major supplier of the nutritional supplements market in Indonesia.

    “It’s a market worth around $2 billion in Indonesia and it’s growing really fast,” she said.

    “The country has one of the fastest growing middle classes in the world and it’s predicted to be the third biggest economy in the world by 2030,” she said.

    She said Indonesians were increasingly interested in more Western versions of natural health products. She said Kalbe had a strong “common shared sense of purpose” with Blackmores including having an institute to train people in natural health care products.

    She said Blackmores would be able to leverage Kalbe’s training processes and its strong representation in shopping centres throughout Indonesia where it has health centres giving advice on natural health products.

    Ms Holgate has been in Indonesia for the past week at the Australian-Indonesian dialogue which is aimed at boosting trade between Australia and Indonesia. Federal Trade Minister Steve Ciobo has been negotiating a free trade agreement with Indonesia, reviving a process which stalled in 2013.

    Ms Holgate said only 2 per cent of Australia’s trade was done with Indonesia and added there were business opportunities in areas such as health, education and financial services. She said Australian companies needed to negotiate partnerships with Indonesian companies to expand into the market.

    Blackmores’ business in Indonesia was “not going to be a huge overnight.”“But you need to plant seeds to grow trees and this is an important next step in our history of growing in Asia.”

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