Retail News CRM

Tag: vivaia

  • Vivaia Amplifies US Expansion with Offline Stores, Catering Sustainable Luxury Footwear to New Markets

    Vivaia Amplifies US Expansion with Offline Stores, Catering Sustainable Luxury Footwear to New Markets

    Vivaia, a footwear brand originating from China, is extending its footprint in the United States with the launch of two new retail locations, highlighting the company’s ongoing commitment to increasing its physical availability globally.

    The first location was recently inaugurated at the Roosevelt Field Mall in Long Island, while the second store is scheduled to commence operations in late May at the Garden State Plaza in New Jersey.

    The Long Island outlet, encompassing 650 square feet, is architecturally fashioned after the ‘wabi-sabi’ principles. An inherent Japanese philosophy, wabi-sabi underscores minimalistic and pared-down aesthetics. The store boasts an ambiance marked by light wood finishes and soothing illumination, aimed at facilitating a serene shopping experience for the customers.

    Each store will showcase a handpicked assortment of Vivaia’s footwear offerings. The product line-up includes the Margot Mary Jane, Healing Garden Slingback Heels, and the Satin Sneakerina.

    Jeff Chan, Vivaia’s Co-founder, shared his insights on the brand’s US expansion strategy. He said, “Given that the United States constitutes our principal market and fuels our online growth, branching out beyond New York was a logical progression for us.” He added, “By synergising our robust digital presence with tangible retail outlets, we can better cater to our customers and make our comfort-centric, environmentally-friendly merchandise more accessible to them.”

    Established in 2020, Vivaia has garnered recognition for its footwear that seamlessly melds comfort and sustainability. The brand employs recycled materials in its manufacturing process, such as yarns derived from PET bottles, and leverages 3D knitting technology to minimise waste.

    Questions & Answers

    What is Vivaia’s expansion plan in the US?
    Vivaia plans to increase its US presence by opening two new retail outlets. The first store has already opened in Long Island’s Roosevelt Field Mall, and the second one is set to launch in late May at the Garden State Plaza in New Jersey.

    What are the principles behind the design of Vivaia’s Long Island store?
    The Long Island store is designed following ‘wabi-sabi’ principles, a Japanese philosophy that embraces minimalism and simplicity. The store is characterized by light wood finishes and soft lighting to provide a tranquil shopping experience.

    What is unique about Vivaia’s product offerings?
    Vivaia is known for its comfort-based and sustainably produced footwear. The brand uses recycled materials, including yarns made from PET bottles, along with 3D knitting technology to decrease waste.

  • End of an Era: Iconic Isetan Department Store Shuts Down 15-Year-Old Singapore Outlet

    End of an Era: Iconic Isetan Department Store Shuts Down 15-Year-Old Singapore Outlet

    The renowned Japanese department store, Isetan, recently ceased operations at its NEX shopping mall location in Singapore. The store, which had been in operation for 15 years, sold a wide range of items, including home goods, fashion, and beauty products. The closure came on April 26, following the expiration of the store’s lease.

    A Fond Farewell

    Isetan made the announcement of the closure via a Facebook post, expressing heartfelt gratitude to all its loyal customers and stakeholders who had supported the store for the past 15 years. A touching video shared online showed employees bidding their final goodbyes to customers on the store’s last operational day.

    A large crowd of shoppers gathered at the store’s entrance, where the store manager gave a farewell speech. In it, he showed appreciation for the customers’ unwavering support and kindness throughout the years. “Today is our last day of business,” he declared, adding warm wishes of health and happiness to the store’s patrons.

    Isetan’s Journey in Singapore

    Since its initial footprint in Singapore in 1972, Isetan has become a household name in the city-state. The opening of its Havelock outlet marked the arrival of the first Japanese department store in Singapore.

    At its height in 2013, Isetan operated six outlets across the country. However, the firm has had to close several stores in recent years. The most recent closures, prior to the NEX location, were the Tampines Mall store in November, after 30 years of operation, the Isetan Katong at the Parkway Parade shopping center in March 2022, and the Isetan Jurong at the Westgate Mall in March 2020.

    Looking Ahead

    The reasons behind the closures include a careful evaluation of local conditions and the consideration of future profitability. As Isetan continues to adapt to changing market conditions, its future strategies, operations, and presence in Singapore will undoubtedly be keenly watched.

    Questions & Answers

    Why did Isetan close its NEX outlet?
    The Japanese department store Isetan closed its NEX outlet due to the expiration of its lease on April 26.

    How long has Isetan been operating in Singapore?
    Isetan has been present in Singapore since 1972, when its Havelock outlet launched as the first Japanese department store in the city-state.

    How many stores did Isetan operate at its peak?
    Isetan operated six outlets across Singapore at its peak in 2013.