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Tag: Vivo City

  • Nike unveils new store in Singapore at VivoCity

    Nike unveils new store in Singapore at VivoCity

    Sportswear giant Nike has collaborated with GMG to launch a new-generation store at Vivo City in Singapore.  According to Nike, the 5900sqft store is intended to bring customers closer to sports and closer together. It has a wide selection of innovative gear, sporting essentials, and seasonal offerings for men, women, and children. Nike says customers can take advantage of styling expert sessions with store athletes, who can help customers of all ages choose appropriate apparel and footwear for

    According to Nike, the 5900sqft store is intended to bring customers closer to sports and closer together. It has a wide selection of innovative gear, sporting essentials, and seasonal offerings for men, women, and children.

    Nike says customers can take advantage of styling expert sessions with store athletes, who can help customers of all ages choose appropriate apparel and footwear for running, training, playing basketball, or simply living an active lifestyle.

    In addition, the Vivo City store offers a buy-online, pick-up-in-store service, and plans to organise community events.

    “In our commitment to bringing consumers closer to sport, we are reintroducing our VivoCity store that is fitted to offer athletes of all sports and expert levels some of the most innovative Nike products and services today,” said Carl Masterman, GMG senior VP retail, SEA – sports.

    “At VivoCity, fit is our focus – and our store athletes are on hand to ensure shoppers are equipped with the best fit for their sport of choice or lifestyle needs. The personal touch is extended also to our … community events for like-minded athletes that will be unveiled in the coming months.”

  • La Chapelle Vietnam launch gets closer

    La Chapelle Vietnam launch gets closer

    Hong Kong-listed Chinese fashion retailer Shanghai La Chapelle is preparing to launch in Vietnam. A huge La Chapelle Vietnam standalone flagship store is under construction, next to Ho Chi Minh City’s VivoCity mall, facing to the front street of Nguyen Van Linh in District 7.

    While the opening date has not been revealed, branding has appeared on the store with the interior fitout almost complete and apparently only awaiting stock.

    The brand is using social media and online channels to recruit staff for the store and seek interest from potential nationwide distributors.

    La Chapelle Vietnam is operated by VV Mall Management Service, which owns the under-construction VV Mall in Danang. The 35,000sqm mall is set to open its doors in the second quarter of next year.

    Founded in 1998, La Chapelle has its own brands including menswear labels Jack Walk, Pote and Marc Ecko, childrenswear brand 8eM and womenswear labels La Chapelle, Puella and Candie’s.

    La Chapelle has struggled in the first nine months of this year, reporting a decline in sales of 0.5 per cent to US$889.94 million and a near 30-per-cent decline in profit to $34 million.

    Vietnam is the first country in the company’s Southeast Asian expansion plan.

  • Vivo City Singapore completes expansion

    Vivo City Singapore completes expansion

    Vivo City Singapore has finally unveiled its 15,000 sqm basement conversion.

    The waterfront Singapore shopping centre has added US fashion brand American Eagle Outfitters as an anchor of the new basement retail area. The other tenants are Aéropostale, Rabeanco, Steve Madden and Thomas Sabo; beauty brands Etude House, Innisfree and Lab Series; and multi-brand lifestyle retailer Weekends.

    The Basement 1 expansion project – comprising nine new retail spaces – is part of an ongoing effort to “energise the mall and keep it relevant to shoppers”, the company says.

    Targeting “trendy and fashionable shoppers”, the new retail space features “carefully curated brands that appeal to the new generation of trend setters with mid-to-high spending power”.

    “We are optimistic about the shoppers’ responses towards the new Basement 1 retail space, which boasts a cohort of coveted brands,” said Joanna Lee, head of retail management with Vivo City’s manager Mapletree Commercial Property Management.

    “These popular retailers complement our current tenant mix and reinforce our leading position as a lifestyle destination mall in Singapore.

    “This new retail space will take advantage of a constant stream of shopper traffic due to its location at the main thoroughfare that connects HarbourFront MRT Station (at Basement 2) to the main shopping areas in the mall as well as the Sentosa Express Station (at Level 3). The addition will create a seamless shopping experience for our customers across all levels of the mall.”

    Benny Low, MD of Weekends parent Trendspot, described the basement level location as “ideal” to reach its target audience.

    “VivoCity is a cosmopolitan shopping mall where we see a high influx of visitors, both locals and tourists, due to its location and positioning, and being situated just opposite the integrated resorts.”

    To attract shoppers to their stores at Basement 1, the retailers will be introducing their seasonal promotions, as well as offering exclusive deals and rewards to customers. Starting 22 April 2015, VivoCity will be conducting a Facebook contest where shoppers can win prizes and shopping vouchers from a new tenant every week.

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  • Vivo City Shanghai signs cinema anchor

    Vivo City Shanghai signs cinema anchor

    Vivo City Shanghai developer Mapletree Group has signed up a cinema chain as a key anchor of the development, currently under construction.

    A 15 year lease has been signed by Pegasus Entertainment Holdings for a two-story cinema complex taking up the top two floors of Vivo City Singapore, which will be branded Cinema City.

    Vivo City is being built in the CBD district of Minxing in Shanghai, with the Singapore-based developer expecting construction to be complete by the first quarter of 2016.

    Vivo City is planned to be a new landmark in Southwest Shanghai with a GFA of 120,000 sqm, featuring over 280 shops and over 2600 parking spaces. It is located next to seven office towers and above two metro lines with excellent connectivity to the Hongqiao airport and nearby five densely populated residential communities.

    Pegasus’ directors said they believe such a large scale development will bring “a vibrant and diversified customer stream” and attract a majority of the district’s foot traffic to the mall which will directly benefit the cinema business.

    Pegasus says it plans to replicate the success of its flagship cinema in Hong Kong – Cinema City Langham Place – in mainland China. Cinema City Shanghai will feature “the most advanced projection and sound systems”, including the exclusive viewing technology 4DX originated from South Korea, to bring “a new and unprecedented film viewing experience to PRC top-tier cities”.

    The Vivo City cinema complex will feature at least nine screens with some 1400 seats.

    Cinema City Langham Place, which officially opened in early January this year after renovation, is ranked first in terms of box office income among all cinemas in Hong Kong, according to statistics from Hong Kong Box Office System.

    “Given the high-end cinema business model under the brand Cinema City has been proven successful, this will be a stamp of approval for the group’s development strategy and growth potential in the film exhibition business going forward,” said Pegasus in a statement.