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Tag: vodka

  • Coca-Cola Unveils New Absolut Vodka & Sprite Fusion: A Game Changer in Australia’s Ready-to-Drink Market

    Coca-Cola Unveils New Absolut Vodka & Sprite Fusion: A Game Changer in Australia’s Ready-to-Drink Market

    Coca-Cola Australia has broadened its alcoholic ready-to-drink range with the introduction of mixed drinks featuring Absolut Vodka and Sprite.

    Varieties in the New Range

    The new product line includes two distinct variants: Absolut Vodka Mixed with Sprite and Absolut Vodka Mixed with Sprite Zero Sugar. Both the versions maintain a modest alcohol by volume (ABV) content of 5 per cent, offered in 330ml cans.

    Available Packaging Options

    Customers have the option to buy these beverages in 4-packs, 10-packs, or bulk 24-can cases. The range of packaging options caters to different customer needs, whether it’s for personal consumption or a social gathering.

    Developing a Premium, Refreshing RTD Option

    Matthias Blume, Vice President of ARTD at Coca-Cola Australia, spoke about the recent launch. He stated that the introduction of Absolut Vodka Mixed With Sprite is a fusion of two renowned brands, aiming to provide a high-quality, invigorating ready-to-drink option for consumers in Australia. He also emphasized that this product is a valuable addition to their expanding ARTD portfolio, as it mirrors the ongoing momentum of the category and responds to the increasing consumer demand.

    Notably, this isn’t Absolut Vodka’s first foray into creative flavor combinations. The brand had previously collaborated with Tabasco to introduce a spicy flavor variant to its range.

    Questions & Answers

    What are the two versions of the new product launched by Coca-Cola Australia?
    Absolut Vodka Mixed with Sprite and Absolut Vodka Mixed with Sprite Zero Sugar are the two versions introduced in the new range.

    What are the available packaging options for this new range?
    Consumers can purchase these beverages in 4-packs, 10-packs, or 24-can cases.

    What is the significance of this new product range according to Matthias Blume, VP ARTD at Coca-Cola Australia?
    Matthias Blume suggests that the introduction of Absolut Vodka Mixed With Sprite reflects not only the momentum of the category but also the increasing consumer demand. It is intended to provide a premium, refreshing ready-to-drink option for Australian consumers.

  • Arktika Vodka Expands With New Ready-to-drink Line: Launches Unique Fruit Flavours

    Arktika Vodka Expands With New Ready-to-drink Line: Launches Unique Fruit Flavours

    Arktika Vodka has recently unveiled their new ready-to-drink (RTD) product line. This line features three unique flavours: Raspberry, Lemon & Lime, and Lemonade. By introducing these new offerings, the firm seeks to solidify its standing in the RTD category.

    New Ready-to-Drink Offerings

    In these new offerings, Arktika Vodka has successfully combined their signature vodka with natural fruit flavours to create a distinctive and refreshing beverage. Each flavour promises to offer a perfect balance of sweetness and a clear, crisp profile that is sure to delight the senses. This balance between sweet and clean ensures a satisfying experience for all palates.

    Packaging and Alcohol Content

    The new RTD beverages will be provided in 375ml cans, making them the ideal size for a single serving. They contain an alcohol by volume (ABV) of 4.2 per cent. This moderate alcohol content makes them a perfect choice for casual sipping or for social gatherings.

    Availability and Pricing

    The new Arktika Vodka RTDs are now available for purchase at a recommended retail price (RRP) of $49. They can be found through several national distributors, including ALM and Paramount Liquor.

    Questions & Answers

    What are the new flavours offered by Arktika Vodka in their RTD line?
    Arktika Vodka has introduced three flavours in their RTD line: Raspberry, Lemon & Lime, and Lemonade.

    What is the size and alcohol content of the new RTD offerings?
    The RTDs are available in 375ml cans with an alcohol by volume (ABV) of 4.2 per cent.

    What is the price of the Arktika Vodka RTDs and where can they be purchased?
    The Arktika Vodka RTDs can be purchased for a recommended retail price (RRP) of $49 through several national distributors, including ALM and Paramount Liquor.

  • New Zealand’s Pals Unveils Two New Low-sugar Vodka Flavors, Expanding Its ‘better-for-you’ Range

    New Zealand’s Pals Unveils Two New Low-sugar Vodka Flavors, Expanding Its ‘better-for-you’ Range

    Pals, a New Zealand based ready-to-drink (RTD) brand, has unveiled two new tantalizing flavors for its Franky’s vodka line. The product roll-out will span across major alcohol retailers in both Australia and New Zealand.

    New Flavors on the Block

    The two fresh flavors, dubbed Cola Lime and Lemon Crush, are part of the citrus RTD range. Each can is 330ml, contains 6 percent Alcohol by Volume (ABV), and has less than 0.7 grams of sugar.

    The company prides itself on the quality and craftsmanship of its products, stating that the Franky’s RTD range is a blend of real fruit and triple-distilled vodka. This unique combination creates a full-bodied flavor profile while still maintaining a low sugar content.

    Expanding Range

    In addition to the newly introduced flavors, Pals has a wide variety of offerings in its ‘better-for-you’ range. Choices include exotic flavors like pineapple, guava, and a zero-alcohol peach variant. These are available for purchase at major retailers, such as Dan Murphy’s and BWS, along with selected liquor stores across Australia and New Zealand.

    Questions & Answers

    What are the new flavors for the Franky’s vodka range?
    The new additions to the Franky’s vodka range are Cola Lime and Lemon Crush.

    What is the alcohol content in the new Franky’s flavours?
    Each can of the new flavors contains 6% Alcohol by Volume (ABV).

    Where can the new flavors be purchased?
    The new Cola Lime and Lemon Crush flavors are available at major retailers including Dan Murphy’s and BWS, as well as selected liquor stores across Australia and New Zealand.

  • Suntory Expands Rtd Portfolio With ‘minus 196’ Lemon Vodka, Eyes New Zealand Market By 2026

    Suntory Expands Rtd Portfolio With ‘minus 196’ Lemon Vodka, Eyes New Zealand Market By 2026

    Suntory Beverage and Food Oceania has recently announced the launch of its ‘Minus 196’ lemon vodka brand throughout Australia. This marks the firm’s debut rollout of a ready-to-drink (RTD) product line from its Queensland-based beverage facility.

    High-tech Brewing Method

    The lemon vodka range, boasting two distinct Japan-inspired double lemon options, is formulated using Suntory’s cutting-edge freeze technology. The choices, which include 4.5% and 9% alcohol by volume (ABV), offer consumers a unique twist on traditional vodka beverages.

    Extensive Product Line

    The ‘Minus 196’ lemon vodka introduction enhances Suntory Oceania’s existing fruit vodka range, which includes peach and grape flavors. These products are available for purchase in either single cans or packs of 10 cans at major retailers across Australia. This extends the company’s current offering of more than 20 RTD products, which includes a variety of branded beverages, now produced at their Swanbank manufacturing plant.

    Future Expansion

    Suntory Oceania also has an ambitious plan to expand its footprint to the New Zealand market by January 2026. This marks the fruition of a significant investment in a $3 billion multi-beverage powerhouse in Australia.

    Questions & Answers

    What is unique about Suntory’s new ‘Minus 196’ lemon vodka?
    The ‘Minus 196’ lemon vodka is unique as it is formulated using Suntory’s innovative freeze technology and offers two distinct Japan-inspired double lemon options with 4.5% and 9% alcohol by volume (ABV).

    What other products does Suntory Oceania offer?
    In addition to the ‘Minus 196’ lemon vodka, Suntory Oceania offers more than 20 other ready-to-drink (RTD) products, including various fruit vodka flavours like peach and grape.

    What are Suntory Oceania’s future plans?
    Suntory Oceania plans to expand its business to the New Zealand market by launching a new multi-beverage offering in January 2026. This move comes after significant investment in a $3 billion multi-beverage powerhouse in Australia.

  • Savage Rabbit Vodka: Eastern European Tradition Meets Australian Market

    Savage Rabbit Vodka: Eastern European Tradition Meets Australian Market

    Slovakia-based Savage Rabbit has officially introduced its premium vodka into the Australian market.

    The Vodka’s Unique Composition

    Savage Rabbit’s vodka is a harmonious blend of winter wheat and rye, paying homage to Eastern European vodka-making traditions while incorporating modern practices. The spirit is noteworthy for its distinct taste profile, featuring notes of apple and juicy melon, underscored by almond with a touch of white pepper.

    Ian Head, the co-founder of Savage Rabbit, noted that the brand aims to combine a premium product’s purity and smoothness with a playful and social appeal in tune with modern consumers’ preferences.

    Inspired by Nature

    The vodka, distilled in Slovakia, draws inspiration from the glacial spirit of the Tatra Mountains. It offers a unique aromatic bouquet of grapefruit and pecan, culminating in a smooth, silky, buttery mouthfeel.

    Exceptional Production Process

    The production process of Savage Rabbit vodka involves a meticulous triple-filtration process. After cooling the spirit to below three degrees Celsius, it’s filtered through charcoal, silver, and platinum to ensure a pristine final product.

    Availability

    Savage Rabbit Vodka is now available for purchase in selected stores and venues across Australia, retailing at a standard price of $69.

    Questions & Answers

    What is the flavor profile of Savage Rabbit Vodka?
    Savage Rabbit Vodka combines taste notes of apple and juicy melon, layered with almond and a hint of white pepper. It also features aromatic tones of grapefruit and pecan.

    What is unique about Savage Rabbit’s production process?
    Savage Rabbit Vodka undergoes an intricate triple-filtration process through charcoal, silver, and platinum after being cooled to under three degrees Celsius, which contributes to its purity and smoothness.

    Where can Savage Rabbit Vodka be purchased in Australia?
    Savage Rabbit Vodka is available in select stores and venues across the nation.

  • Leuca Unveils Vodka-infused Water: A Healthy Twist To Ready-to-drink Beverages

    Leuca Unveils Vodka-infused Water: A Healthy Twist To Ready-to-drink Beverages

    Leuca, an Australian beverage company known for its ready-to-drink (RTD) products, has introduced its inaugural non-sparkling, vodka-infused water, augmented by two fresh fruit flavors.

    The new offerings, Apple Blackcurrant and Watermelon Mint Lime, are crafted with less sugar and natural fruit flavors. They blend pure water with triple-distilled top-grade vodka, providing a unique carb-free, non-fizzy beverage experience.

    The Vision Behind Leuca’s New Flavors

    Co-founder of Leuca, Shaun May, explains the concept behind the development of these beverages. According to May, finding a satisfying drink often involved a trade-off with sugar or additives. With the creation of these new Leuca beverages, consumers can enjoy a flavorful drink without the concerns of excessive sugar or carbonation.

    Availability and Distribution

    Prior to its official debut, the RTD collection from Leuca received extensive interest and was pre-ordered by well-known venues in Bondi, including Beach Road Hotel and Neighbourhood Cellars.

    The new flavors, each with an Alcohol By Volume (ABV) of 4 percent, are available in 330ml cans.

    Questions & Answers

    What are the new flavors introduced by Leuca in their vodka-infused water range?
    The new flavors introduced by Leuca are Watermelon Mint Lime and Apple Blackcurrant.

    What is the unique selling proposition of these new Leuca beverages?
    These beverages are non-carbonated and have less sugar, offering a fresh and healthy alternative in the ready-to-drink beverage market.

    Where can the new Leuca beverages be purchased?
    The beverages can be purchased at renowned venues in Bondi, including Beach Road Hotel and Neighbourhood Cellars. They are also available in 330ml cans for broader distribution.

  • Summer Land Camels launches first camel milk vodka

    Summer Land Camels launches first camel milk vodka

    Summer Land Camels, a prominent brand in the camel dairy industry, has unveiled its maiden camel milk vodka, which is matured in French oak barrels. This innovative take on vodka is created from camel milk whey, locally sourced honey and aged in French oak to introduce a distinct flavor profile.

    A Unique Combination of Flavors

    This new offering from Summer Land Camels is characterized by a rich blend of caramel and toasted oak notes. This is further accentuated by a malted cream flavor which provides a smooth, warm finish to the drink. Available in 200ml and 500ml bottles, the vodka comes in three delicious variants: Barrel-Aged Camel Milk & Honey, Camel Milk & Honey, and Pure Camel Milk.

    Championing Sustainability and Creativity

    Summer Land Camels’ CEO and director, Paul Martin, underscored that the new product is a testament to the company’s dedication to sustainability and craftsmanship. He also emphasized that it illustrates the brand’s drive to redefine the boundaries of what’s achievable in Australian agriculture. With this camel milk vodka, Martin believes that the company has transformed an often overlooked ingredient into a remarkable spirit, mirroring the journey of the camels themselves.

    The unique vodka, matured in French oak barrels, has an alcohol by volume (ABV) content ranging from 40 to 46 percent and is now available for pre-order from the company’s website.

    Investing in the Camel Milk Industry

    Looking forward in the camel milk industry, in 2023, Good Earth Dairy was awarded a $4.4 million grant by the Western Australia State Government. This grant was provided for the construction of a new camel milk facility in Perth, which will produce both fresh and powdered camel milk.

    Questions & Answers

    What is unique about Summer Land Camels’ new vodka product?
    The vodka is a unique blend created from camel milk whey and is matured in French oak barrels. It offers a rich mix of caramel and toasted oak notes, complemented by a malted cream taste.

    What are the three variants of Summer Land Camels’ vodka?
    The vodka comes in three variants: Barrel-Aged Camel Milk & Honey, Camel Milk & Honey, and Pure Camel Milk.

    Has there been recent investment in the camel milk industry?
    Yes, in 2023, the Western Australia State Government awarded Good Earth Dairy a $4.4 million grant to establish a fresh and powdered camel milk processing facility in Perth.

  • Ugly Vodka seeks to tackle Australia’s fruit waste one bottle at a time

    Ugly Vodka seeks to tackle Australia’s fruit waste one bottle at a time

    This latest venture was created in collaboration with independent Australian music and events company, Untitled Group, and has sustainability at its core, seeking to help address food wastage, support local farmers and reduce carbon emissions.

    Ugly Vodka is made using apples that are rejected from sale at supermarkets simply because of their ‘ugly’ look. According to Horticulture Australia, this problem impacts around a quarter of all produce – 25 per cent of crops don’t leave the farm due to aesthetic reasons. Ugly Vodka has been making an impact in this issue already, with its first batch alone saving approximately 20 tonnes of ‘ugly’ apples from going to landfill where they would produce methane emissions.

    “Thanks to campaigning from eco-groups in Australia, food waste is an issue that is top of mind – people understand what ugly produce is, and what impact it has on our environment,” says Shane Barrington, Director at 80Proof.

    “Our vodka directly supports Aussie farmers at a time when drought, hail storms and extreme weather events are hitting them hard. On top of all that, we are climate negative and are actively trying to reduce wastage in every area of our supply chain from product to bottles.”

    In an effort to minimise the brand’s carbon footprint, all parts of Ugly Vodka, except the glass bottle, are produced and sourced within 80Proof’s home state of Victoria.

    Apples are sourced from the Goulburn Valley, with the juice five-times distilled with premium grain vodka then passed through an activated coconut carbon filter to maximise smoothness. The end result is a premium spirit perfect for mixed drinks and cocktails.

    The process to creating this high quality vodka was not a short one though. One of the founding partners of 80Proof grew up in the Goulburn Valley and saw the issue surrounding ‘ugly’ produce first hand, noting that up to 40 per cent of fruit was not deemed sellable solely due to aesthetics. After years in the industry, he revisited the area to discuss the idea to turn this fruit into alcohol.

    “Technically the idea has been in fruition and development for five years. However, we’ve only been full-time on the project for 18 months. There has been plenty of trial and error as no one has tried making traditional vodka from Australian ugly apples before,” said Jess Conti, Co-founder of 80Proof.

    Ugly Vodka launched to consumers online this week, and will be available to the trade in late January. In the meantime it will see a major event launch, being poured at Untitled Group’s Beyond The Valley Festival later this month to a whopping 35,000 attendees.

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  • Grey Goose launches new botanically-infused spritz range

    Grey Goose launches new botanically-infused spritz range

    GREY GOOSE, the vodka most recommended by bartenders and the leader in the super-premium category, is proud to introduce GREY GOOSE Essences, made with GREY GOOSE Vodka infused with real fruit essences and cold-distilled botanicals. As the brand’s most expansive innovation to date, the range is crafted with natural flavours and was meticulously developed with the highest-quality craftsmanship and attention to detail that have become synonymous with GREY GOOSE. Following the successful launch in the US, the range will make its debut in the UK this April. Available in three fresh and distinct flavours, GREY GOOSE Essences are not simply tasted, but experienced. GREY GOOSE Essences Vodka spritz, ready to drink versions will also be launching in June – historically becoming the first ready to drink range released for the brand.

    With increasing demand for fresh tasting flavours and natural ingredients, GREY GOOSE Essences is born out of a heightened desire for simple cocktails that are brimming with vibrant flavour. Designed for those who sip mindfully, each Essences expression offers an ABV of 30%, 82 calories per 50ml, and contains no artificial ingredients. The Ready to Drink version is carefully crafted with GREY GOOSE Vodka, sparkling water, a touch of juice, and natural flavours. They are 4.5% ABV, and 250ml cans are 79 calories.  Like all GREY GOOSE products, Essences is gluten-free and made without compromise, fusing a light, smooth taste with an immersive fruit and botanical flavour palate. The trio of expressions include the bright and citrusy Strawberry & Lemongrass, the floral, yet savoury White Peach & Rosemary, and the fresh-tasting and peppery Watermelon & Basil.

    Crafted with delicious flavours at the heart of the drink, the new range allows consumers to create great tasting cocktails with ease and convenience.  Simply add with soda over ice for a refreshing yet flavourful taste of summer.

    “We’re beyond thrilled to debut GREY GOOSE Essences,” said GREY GOOSE vice president global marketing, Martin de Dreuille. “Spritzes and drinks featuring botanicals have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive drink using real fruit essences that would take the guesswork out of mixing light tasting and delicious cocktails at home.”

    The flavours in each Essences expression are derived from some of the freshest fruits and highest quality botanicals from around the world—in locations such as France, Spain, Thailand, and Sri Lanka—all carefully selected by GREY GOOSE Cellar Master François Thibault. These fruits are picked at the peak of their ripeness and blended with the cold distilled botanicals and GREY GOOSE Vodka. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue that gives GREY GOOSE its signature smooth taste.

    “GREY GOOSE Essences has been a labour of love for both myself and the brand,” said Thibault. “The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavour in every bottle. We’re so excited to bring this new drink to market and all three Essences flavours reveal the most perfect expression of the ingredients they contain.

    Essences will be available from April with a RRP of £39 for a 700ml bottle. The full range can be purchased nation-wide at Waitrose, Tesco, Majestic Wine, Costco and other leading retailers this Spring along with select on-trade accounts.

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  • Russian liquor pulled from shelves in response to invasion

    Russian liquor pulled from shelves in response to invasion

    British Columbia is removing Russian spirits from liquor store shelves, and putting a halt to importing more, in solidarity with Ukraine as Russia continues to wage war on the country.

    “Our province stands with those who understand Europe’s peace following two world wars depends on respecting international law,” Deputy Premier Mike Farnworth said in a media release Friday afternoon.

    Premier John Horgan says efforts are underway to help the people of Ukraine after the Russian invasion began this week.

    “My intergovernmental officials are working with Ottawa to see what we can do with respect to sanctions and what we can do with respect to providing safe harbour for those that are fleeing with the violence that’s been beset upon them by a government that has clearly lost its way.”

    Farnworth said the province is donating $1 million to the Red Cross campaign in support of Ukrainian people.

    Several provinces pulled Russian products from liquor store shelves Friday as a sign of solidarity with Ukraine.

    Opposition Leader Kevin Falcon called for the removal of Russian liquor from B.C. store shelves Friday morning.

    “What is going on in Ukraine is so totally unacceptable to all our democratic values and the things we hold dear,” he said.

    “I just think the province of British Columbia needs to do everything we can do to lend our support against those that are supporting Putin.”

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  • Vodka-based drinks lead 40 per cent surge in RTD sales

    Vodka-based drinks lead 40 per cent surge in RTD sales

    Ready-to-drink sales have recorded double-digit growth over the past year, primarily driven by vodka-based drinks, according to Liquor Marketing Group (LMG).

    In a 12-month period starting from March 2020, the RTD category achieved 40.2 percent growth in dollar sales across the group’s stores, which include Bottlemart, SipnSave, Harry Brown, and Thirsty Camel. RTD sales in this year’s first quarter across the stores surged 39.3 percent compared to the previous quarter.

    Meanwhile, the vodka subcategory saw the strongest demand with a 72.3-per-cent increase, followed by bourbon and seltzer.

    “LMG’s dollar sales growth for the category has continued to be higher than the total market average,” said Scot Hayman, national merchandise manager for beer, spirits, and RTDs at LMG.

    “This trend has been consistent in each state and for all RTD segments.”

    The strong performance of RTDs sales was recorded in WA, with more than 50-per-cent growth, followed by NSW with 44.7 percent.

    According to Hayman, the strong performance of RTDs sales can be attributed to the increasing demand for healthier options.

    “RTDs with low and zero sugar, light RTDs – particularly in vodka and gin, and Seltzer align with this trend and have given shoppers a reason to rediscover and re-engage with RTDs, while simultaneously attracting new buyers across different demographics and life stages,” said Hayman.

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  • Royal Dragon Vodka secures King Power Thailand listing

    Royal Dragon Vodka secures King Power Thailand listing

    Royal Dragon Vodka TR agent Yam Seng Pte Ltd has secured a new listing for Royal Dragon Vodka with King Power Thailand.

    The Imperial 1 litre and Elite Flavoured Collection are part of the Royal Dragon Vodka assortment available at departure stores in Bangkok Suvarnabhumi International Airport.

    As reported earlier this month, Yam Seng secured a new listing for the brand with Ever Rich Duty Free in Taiwan.

    Yam Seng Pte Ltd Sales and Marketing Director Jesreen Sidhu said: “We’ve been building Royal Dragon Vodka’s presence across different markets for the past three months and our most recent listing with King Power Thailand is an indication of steady growth.

    “Suvarnabhumi Airport is a strategic location for us as it is a key hub for Southeast Asian travel and receives a growing influx of global tourists.”

    Singapore-based Yam Seng Pte Ltd, a company owned by the Tuli family, is the appointed agent for the ultra-premium vodka brand in selected key duty-free markets.

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  • Pernod Ricard brands release GTR exclusives

    Pernod Ricard brands release GTR exclusives

    Following the release of Chivas Regal 18 Ultimate Cask Collection First Fill American Oak Finish in October 2015, Chivas Regal is introducing the collection’s second limited edition expression, exclusive to travel retail. The Chivas Regal 18 Ultimate Cask Collection First Fill French Oak Finish is an intense re-interpretation of the  Chivas Regal 18 Year Old, and a new blend in the Chivas Regal range.

    To create the limited edition – the second in a series of three – the blending team selected first fill French oak casks in which to finish Chivas Regal 18 Year Old. Hand-crafted by master coopers in the Limousin region of France, the casks are only used solely to mature spirits.

    Chivas Regal 18 Ultimate Cask Collection First Fill French Oak Finish pays tribute to French luxury with a new box designed in textured paper of a deep navy blue colour and featuring a matte silver bow-tie shaped label distinct to Chivas Regal.

    To mark the launch, Pernod Ricard Travel Retail EMEA is creating in-airport experiences throughout May 2017, including merchandising in Dubai International Airport Concourse B and offering travellers the opportunity to take part in tastings of the blend at a specially created bar in London Heathrow Airport Terminal 4.

    The Glenlivet has released three Single Cask limited editions which will be exclusive to travel retail: The Glenlivet Fore Burn Single Cask, The Glenlivet Watercairn Single Cask and The Glenlivet Tarland Single Cask.

    The Glenlivet Fore Burn Single Cask is a 19 year old whisky. The Glenlivet Watercairn Single Cask is aged for 18 years in American bourbon casks, while The Glenlivet Tarland Single Cask is bottled at cask strength.

    To mark the launch, Pernod Ricard Travel Retail Asia Pacific is activating in airports in single malt hubs across Asia. Until the end of April 2017, travellers to Taoyuan International Airport have the opportunity to be in a distillery themed pop-up space and learn about The Glenlivet Fore Burn Single Cask through comparative tastings with travel exclusive range The Glenlivet Master Distiller’s Reserve. Upon purchase of The Glenlivet Fore Burn Single Cask, customers will receive a personalised luxe leather neck tag featuring their initials.

    At Hong Kong International Airport, travellers can participate in tastings to discover The Glenlivet Watercairn Single Cask throughout April 2017. This is coupled with further activity at Singapore Changi Airport; visitors will be treated to sensorial tastings of The Glenlivet Tarland Single Cask from May to June 2017 and have the opportunity to visit The Glenlivet bar in Terminal 2 to experience the full flavour profiles of single malt whiskies.

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  • Grey Goose limited edition lands at Bangkok

    Grey Goose limited edition lands at Bangkok

    Bacardi Global Travel Retail has entered into a two-month promotion with the King Power International Group Thailand, where the partners are selling a new GTR exclusive Bangkok Limited Edition gift-pack at Bangkok Suvarnabhumi Airport in the run up to Christmas.

    In a statement, Bacardi said: “Running in two prominent in-store locations from 1 November to 31 December 2016 with dedicated branded space and a strong focus on gifting, the shopper campaign will have high visibility to the large volume of passengers expected to depart through the airport in November and December.

    FULL RANGE IS BEING FEATURED

    “A specialist team of Grey Goose retail ambassadors will lead the interaction with shoppers to encourage conversion across the full range of Grey Goose vodka, including Grey Goose Interpreted by Ducasse and Grey Goose VX.”

    Grey Goose Bangkok KPIG2 Nov 2016This is the first promotion of its kind between Bacardi and KPIG at Bangkok.

    APPEALING TO THE SOUTH EAST ASIAN COCKTAIL TREND

    This represents Bacardi’s first major campaign at Suvarnabhumi Airport, with the company adding that Grey Goose is currently the best selling vodka brand and the fastest growing top five spirit brand in travel retail according to respected analysts, IWSR.

    “It’s very likely that our more discerning shoppers will have seen Grey Goose on the shelves of Bangkok’s finest cocktail bars and so there’s an instant synergy with this in-store promotion. Equally, there’s huge appeal to present this global brand to the growing number of Asian shoppers embracing the new trend of home cocktail-making.”Commenting on the event, Pichai Pitakchaisuk, Executive Vice President at King Power said: “We are very excited to bring Grey Goose to life in-store at a time when super-premium vodka is enjoying enormous popularity thanks in particular to the growing appeal of cocktails and white spirits in South East Asia.

    Adding his comments, Vinay Golikeri, Regional Director Asia Pacific and Middle East Africa, Bacardi Global Travel Retail said: “The bespoke Grey Goose Bangkok Limited Edition gift-pack is a GTR exclusive which we are proud to launch in partnership with King Power Thailand.

    “Based on past experience, Grey Goose is proven to drive sales where it is given the optimal space, range and activation and we are very excited about what this campaign will deliver with King Power in Bangkok.”

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