Tag: wagyumafia

  • Owndays partners with Wagyumafia to launch new eyewear range

    Owndays partners with Wagyumafia to launch new eyewear range

    Eyewear retailer Owndays has launched a new sunglass range branded Chateaubriand in collaboration with restaurant brand Wagyumafia.

    The collaboration model is all about portraying the theme handmade in Japan with simple and basic in mind, the company says.

    The Chateaubriand collection has two types of sunglasses, both with a bold “Chateaubriand” logo on the temple. The normal type features a heavy- duty acetate black frame made from thick fabric and transparent green lens. The sporty type has a light gray frame and a polarised lens.

    Meanwhile, the restaurant has created a special VIP set menu where customers can “enjoy this collaboration of sunglasses and a gorgeous meal” with Wagyumafia and Owndays.

    Wagyumafia is an exclusive restaurant brand set up by Takafumi Horie and Hisato Hamada. Wagyumafia operates eight restaurants around the world with its mission to educate consumers and the restaurant industry on the appropriate application of high-end Japanese Wagyu beef.

    Bookings are strictly limited.

  • Wagyumafia launches in Hong Kong

    Wagyumafia launches in Hong Kong

    Japanese restaurant chain Wagyumafia is set to open in Hong Kong’s Wan Chai. It will be the franchise’s first international location since launching two years ago. Wagyumafia is known for its premium beef and members-only business model. The brand has gone through an extended promotion under co-founder Hisato Hamada, who has hosted pop-up events for the franchise in top international locations – including Paris, London, Singapore and New York.

    The new Hong Kong location will be open for 18 members at a time, serving an omakase menu focused on choice Wagyu and Kobe beef yakiniku and shabu-shabu dishes.

    Hamada said “Wagyumafia seeks to buy only the top 1 per cent of Kobe beef. To ensure our premium quality standards are met, we source our products from the top 20 best farmers in Japan.”

    Reservations will be opened to non-members sometime after the first month of trading.